Lessons From The Set Of A Matcha Design Photo Shoot

Friday, March 8, 2013

Lessons From The Set Of A Matcha Design Photo Shoot

“If at first you don’t succeed, try, try, try again.” This well-known proverb was first popularized in the 1800s, and has since shown up in many songs, literary themes and motivational speeches throughout the years.

However, there is a slightly different version of this proverb that has recently come to my attention: “If at first you don’t succeed, try, try again. Then quit. No use being a damn fool about it.” – W.C. Fields – American juggler, comedian and actor.

Although, a little more ballsy then its predecessor, this quote is completely true and has taught me a very simple life lesson that, I believe, will be a valuable reminder to our blog readers. No laughing. Here it goes:


This week I had the opportunity to assist Matcha Design’s Creative Director, Chris Lo, on a photo shoot for a custom furniture business.

The shoot was an opportunity to become more familiar with the professional equipment Chris uses on the set. I learned about lighting, camera tips, equipment care and the best procedures for navigating the shoot space. Ultimately, it was an amazing learning experience and the photos Chris took made the custom furniture look immaculate.

However, there was one area of the shoot that got the best of me that day….folding the round, reflector screen. We use this tool to manipulate the lighting across the photo subject. Chris demonstrated how to fold and store the reflector, and as I observed the fluidity of his movements, I thought it would be a breeze to do myself.

I was wrong. I tried and tried the first day to fold the round screen, with no success. I was frustrated and to be honest, a little embarrassed. I came back the next day and just when I thought I had it correct, the screen’s edges would twist and flip in the wrong direction. Soon, I decided to quit and give it a break. I was starting to make a “damn fool” of myself.

matcha-design-lessons-from-the-set-of-a-matcha-design-photo-shoot_2.jpgmatcha-design-lessons-from-the-set-of-a-matcha-design-photo-shoot_3.jpgChris wrapped up the screen and I left for lunch, defeated once again. Upon returning, I was determined to do the fold, despite the failures of the morning. I confidently picked up the screen and in one movement, seamlessly folded it into the correct circular shape. It took me a total of 15 tries to get that simple, round screen to fold.

Moral of the story?

If you are trying to accomplish something in your life (or business) and after multiple attempts you have no success, quit and step back from the project. This mental space will give you the ability to see the project more clearly, and give you the confidence to pick it back up or totally scrap it for being a bad idea in retrospect.

About Matcha Design

Matcha Design is a full-service creative B2B agency with decades of experience executing its client’s visions. The award-winning company specializes in web design, logo design, branding, marketing campaign, print, UX/UI, video production, commercial photography, advertising, and more. Matcha Design upholds the highest personal standards for excellence and can see things from a unique perspective due to its multicultural background.  The company consistently delivers custom, high-quality, innovative solutions to its clients using technical savvy and endless creativity. For more information, visit MatchaDesign.com.

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