Secret Techniques To Improve Your Business Profits

Friday, August 26, 2016

Secret Techniques To Improve Your Business Profits

Marketing is a game that only the elite understand. If you’re someone who has just started a new offline business and you want to know the insider secrets to making your business work, then I think you have landed in the right place. The bottom line is that you can increase your sales and profits simply by using a wide variety of marketing strategies.

Now there are a ton of ways to get new people into your business, but in today’s lesson, we’re going to focus on a handful of techniques that you can use to have success in your business in no time at all. If you’re looking to dramatically improve your income, I think the techniques in this article will show you how to boost your sales.

So what does it take to improve your sales and profits? Well, let’s take a look at some of the marketing strategies that you can use to improve your sales now. Here’s the first tip:

Television Advertising

TV is a way to get your message out to millions of people at one time. Depending on your budget, you will want to find a way to improve your sales and profits using television as your marketing medium. One thing to remember is that when doing TV advertising, you should still follow direct response marketing rules.

Lead with a strong call to action. Really get your viewers’ attention, and make sure that you have a strong close. You only have about a few seconds to capture your viewers’ attention, so make it good. Your introductory statement should be the equivalent of a headline in print ads and magazines. Here’s another way to get more new sales.


Getting referrals is an excellent way to boost your bottom line without betting the farm. The easiest way to get referrals is to ask your existing customers. To make it brief, send them a letter requesting a referral. Inspire action by giving them a free gift that will help to improve their lives in some way. You will also want to include your business card so that they can hand it to their friends and colleagues. Here’s the last tip for improving your sales and profits.

Backend Marketing

Backend marketing simply means selling more of your products and services to your existing customers. In fact, this is where 80% of your total business revenue will come from – if you structure it correctly.

Make it a point to mail to your existing customers once a month about new products and services that you have. Some will buy right away, but most need to be worked until they buy. Nevertheless, it’s still an excellent way to boost your business at a very low cost.

Also you can improve your processes, grow your business, and get yourself more profits!

Have you ever wondered why some businesses just seem to effortlessly sail through hiccups, roadblocks, and even storms? Here’s the secret – they have a Master’s in Business Mechanics. They have become so adept at understanding the intricacies of how their business operates seemingly without even being there.

How do they do it? How have they gone from moving their current business to their ideal business and from taking the employee out of them and replacing it with the owner in them? Essentially they have transitioned from being operational and tactical “doers” to entrepreneurial “thinkers” who lead the way for their business to grow and prosper.

I’m going to outline a process for you that will take your business from its current state of chaos, inconsistency, and unpredictability to a state of control, calm, and order. It’s called the “5-Step Situation Reframe Technique”.

The 5-Step Situation Reframe Technique

Step 1: Understand

Understand why you do what you do on a daily basis and what drives you to do it. This is essential to really understanding the link between what you currently do and whether or not it is in alignment with your overarching business purpose.

Step 2: Identify

Once you know why you do what you do, identify your top five frustrations that continue to annoy you on a daily basis. This will help you to get a picture of where the “leaks” and “squeaky wheels” are in your business.

Step 3: Prioritize

Prioritize and rank your top five frustrations in order of importance, in terms of which one you will focus on first. A tip here is to make your number-one priority something that will have the biggest impact. You want to be fixing the biggest leaks and the squeakiest wheels before the drips and broken spokes.

Step 4: Why

Identify the reason that this thing is frustrating you. You are looking for the cause here, to determine WHY something is not working. It’s simply not good enough to say it isn’t working. You need to know why so you can fix it.

Step 5: Reframe

Reframe the problem you are experiencing into a system solution. If there are people or behaviours involved, take them out of the picture and shift your perspective into system solution mode.

About Matcha Design

Matcha Design is a full-service creative B2B agency with decades of experience executing its client’s visions. The award-winning company specializes in web design, logo design, branding, marketing campaign, print, UX/UI, video production, commercial photography, advertising, and more. Matcha Design upholds the highest personal standards for excellence and can see things from a unique perspective due to its multicultural background.  The company consistently delivers custom, high-quality, innovative solutions to its clients using technical savvy and endless creativity. For more information, visit

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