Why pay to hire a photographer while uncle Bob’s cousin will gladly do it for a combo meal? Simply, you want to present your company or your product well to increase sales.
Anyone, literally anyone can and will take pictures with a mobile phone, pocket camera or a DSLR and turn out okay. The advance in camera technology does help people to snap picture with ease. But does the picture convey a marketing message, compels someone to make a purchase or pick up the phone? Hardly ever.
A professional photographer not only is equipped with mechanical skills to produce a picture perfect image (which uncle Bob’s cousin isn’t), but also possess the eyes for the right angle and the heart for the right message to channel.
Next time, when you see a sparkling diamond necklace print ad or a slick mobile phone print ad that make you want to whip out your plastic, don’t forget, the picture is talking to you.