As a realtor, you want to grab the attention of prospective buyers and sellers. But how can you do that if you’re using the same old marketing strategies the average agent uses? Read on to learn 10 brilliant real estate marketing ideas that could result in more success for your business.
That said, real estate digital marketing is tougher than it sounds, especially when you add it to all the seemingly endless tasks you have to do as a real estate agent. With all the deadlines, policies, and compliance laws in place, it’s no wonder that high-performing agents have to pull weekend hours! That’s why we’ll close by talking about a way to effortlessly up your game.
1. Invest in Commercial Photography or Videography
No matter how great you think your iPhone pictures turn out, nothing compares to utilizing professional photography to capture the feel and layout of the real estate you’re putting on the MLS. When you allow a professional to snap photos of the space, you benefit from their creative eye and attention to detail. In short – your client’s space will stand out more.
This is true of videography as well. Video is a very effective form of marketing and communication, as long as it’s done properly.
2. Beef Up Your Online Presence
In real estate, everything is about relationships and connections. The more you interact positively with prospective clients, the better your online presence will be (and ultimately, the better your business will do).
Here are some ways you can boost your online presence:
- Go live on social media
- Interact on social media (respond to comments, post video responses to questions, and create thoughtful posts that add value)
- Register in online directories (like Google Business, US Directory of Real Estate, etc)
- Build a presence on real estate sites (Zillow, Homefinder, Upnest, Trulia, Opendoor)
3. Build a Compelling, Optimized Website
Having a website that’s fast, easy to navigate, and optimized for mobile and desktop phones is critical. You can showcase new homes on the site or redirect to the MLS through your real estate blog if you’d like.
No matter what you choose to do, be sure to tell a great story. You can do that through stellar content writing or in other ways. (Don’t worry, we’ll cover more on how to do that later, in the Experiential Marketing section).
4. Gather and Post Social Proof
Nothing converts like social proof. There are two things to enhance your social proof:
- Ask loyal customers for referrals. Every so often, ask satisfied customers if they’d recommend you to their friends who are looking to buy or sell.
- Request (and post) testimonials. Although testimonials should definitely come from the heart, most people don’t know how to provide a helpful testimonial. You can help by providing them with guiding questions.
5. Consider Running Paid Advertisements
Paid advertising can be a huge boost to your business – provided you do it correctly. You should be able to measure the impact and effectiveness of your paid ads, whether you choose:
6. Find Your Way into Their Hearts Inboxes
Email marketing is essential in communicating your brand. When your message lands in their inbox, you can stay top-of-mind. Even if someone isn’t immediately interested in finding a home, they’ll think of you when they’re ready.
Set up targeted emails or build a funnel for your customer journey. By choosing a company that offers robust email marketing solutions, you’ll stay one step ahead of the competition.
7. Cohost a Real Estate Webinar
When you cohost a webinar, everyone benefits. The person you’re hosting alongside benefits from exposure to your followers, and you benefit from theirs. The attendees benefit from your shared knowledge and real estate experience. It’s a win-win-win!
8. Team up with Local Businesses
An open house is an event – but what if you could jazz them up in a way that helps local businesses too? By partnering with local businesses, you can set up pop-up shops throughout the property, shedding light on some of the great local businesses while also bringing attention to the fantastic features of the home.
To go the extra mile, talk with the business owners to see if they can offer discounts to your visitors.
9. Try Experiential Marketing
If you love the research aspect of being a real estate agent, you’ll love this idea. Jeff Goodman is a real estate agent whose knack for weaving stories has resulted in great success for his business. He delves deep into property stories, finding out who lived there, who died there, and what the scandals were.
People love to learn about the homes they’re thinking of living in, so providing a tour of the property (or even the neighborhood as a whole) can draw potential buyers in. As one of the tour attendees said, “What is an object without its history? It’s just an object.”
10. Work with Matcha Design
As a realtor, your plate is full. If all of these ideas sound far too daunting for you to take on by yourself (in addition to all the showings, transaction coordination, and more), we’ve got great news for you! Matcha Design can make most of the goals on this list a reality.
We’ve got decades of experience helping clients with:
- Commercial photography and video production
- Advertising and marketing campaigns
- Building websites
- Creating content for blogs
- Creating content for social media
Want to take your real estate business from good to fantastic, without becoming overwhelmed? Contact us today and we’ll take your real estate digital marketing efforts to the next level!
