Matcha Design – Tuesday, April 26, 2011
Yesterday, Facebook announced that they’ve added a new social gadget to their growing arsenal – the Send button. Clicking the Send button on a web page will open a dialog allowing the user to choose from their Facebook friends, Groups, or any email address to send the link to. The Send button is basically a more private version of the Like button, sending the link directly to a few people, rather than posting to the user’s wall.
Coinciding with this change come a few changes to Facebook Groups. As I mentioned, the Send button allows users to send the link to a Facebook Group. Users are now able to upload an entire set of photos to a Group photo album, and can ask a Facebook Question limited to a Group. Additionally, in an uncharacteristic increase in privacy, Facebook added to Group administrators the option to approve new Group members.
It remains to be seen whether the Send button will see use as widespread as its veteran counterpart, the Like button, but it’s nice to see that Facebook is adding some features that allow for a little more privacy. Of course, even if it’s not as popular, a new way to let users share your content won’t hurt content publishers or Facebook.
About Matcha Design
Matcha Design is a full-service creative agency specializing in web design, print, identity, branding, interface design, video production, still photography and motion design. Using our passion for excellence, multi-cultural background, and award winning practices, we consistently provide high-quality, custom, innovative solutions to meet the diverse marketing needs of our clients. For more information, visit www.MatchaDesign.com.