Are you launching a business-to-business (B2B) marketing campaign?

Wednesday, January 28, 2015

Are you launching a business-to-business (B2B) marketing campaign?

Most companies are adept at marketing products to the general public and to fellow companies, but marketing services to fellow business owners can be more challenging. So in today’s article, we’ll explore how to launch an effective B2B marketing campaign for your service offerings.

Forget the Gimmicks

When launching a B2B marketing campaign, forget about the gimmicks. Many marketers are inclined to fall back on gimmicks and other similar promotional methods in an attempt to snag the customer since services often carry a higher price tag.

But resist the urge! Businesses are much wiser than the general public when it comes to spotting (and avoiding) gimmicks and other snag-the-customer marketing techniques. Quite simply, this target audience is likely to see right through it. It’s a bit like a car salesman trying to sell a car to a fellow car salesman. It just won’t work.

Spell Out the Value in Your Service Offering

Unlike the general public, businesses are savvy buyers who don’t make purchases based on emotion; they purchase based on logic, with an eye on the bottom line.

Therefore, take a logical, common sense approach to your B2B marketing and spell out the value in your service offering. Focus on how your service offering will benefit the company’s bottom line, whether it’s by improving efficiency, saving time or boosting savings.

Prove Your Worth With a Free Trial or Discount

Businesses want results! There are few things more important when it comes to B2B marketing.

When offering a service, you have the flexibility to offer a freebie or discount, such as a free month’s worth of service or half off your first week of service. This provides you with an opportunity to back up your claims of excellence with real results, proving your worth to the customer.

Outline the Benefits in Terms of Measurable, Tangible Results

When marketing a service to another business, make an effort to outline the measurable, tangible results that your service will provide.

Saying ‘we’ll improve your bottom line’ or ‘we’ll boost efficiency,’ simply won’t cut it. Be more specific. Remember, businesses demand results! Make specific claims, such as ‘we reduced Client X’s IT costs by 25%’ or ‘we boosted this company’s leads by 75% in just 6 weeks.’ Be specific when it comes to the benefit you’ll provide to the client.

If you require assistance with your B2B marketing campaign, turn to the experts at Matcha Design! We provide a broad range of service offerings, from web-based marketing campaigns, to photographybrandingweb designvideo production and so much more!

About Matcha Design

Matcha Design is a full-service creative B2B agency with decades of experience executing its client’s visions. The award-winning company specializes in web design, logo design, branding, marketing campaign, print, UX/UI, video production, commercial photography, advertising, and more. Matcha Design upholds the highest personal standards for excellence and can see things from a unique perspective due to its multicultural background.  The company consistently delivers custom, high-quality, innovative solutions to its clients using technical savvy and endless creativity. For more information, visit MatchaDesign.com.

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