You’ve seen the ads selling 1000 “likes” for $50. Why not try it? It seems like it would build your page and give you the numbers you want, right?
But what does buying Facebook likes really do for you? Marketing is the process of getting your business or brand in front of a target audience. The target-market section is key. You don’t want to present your message to the wrong audience. You want to be in front of an audience that cares.
Social media marketing is the art of using online social networks to connect with your target audience, form relationships and build trust. Ideally, this will eventually lead to sales. While it may seem like a good idea, buying “likes” will not create relationships or build trust. It will simply increase a number, which is meaningless without a basic customer relationship.
Moreover, the “likes” you are buying are from fake accounts. They are not real people! They are accounts setup by “click farms” that hire low-paid workers to constantly “like” Facebook pages. A percentage of these bogus accounts are even set up with local addresses to appear more genuine. Don’t be fooled! The people who are magically “liking” your page for that small fee are not real.
Some people may think, “Hey, they may not be real, but the numbers makes me look good, so why not?
Here are a few reasons why buying Facebook likes is a bad idea:
If you’re serious about Facebook marketing, you’ll likely start budgeting for promotions. This helps your audience see what you post, which drives them to your website and can eventually boost sales. However, if you promote to an audience of mostly bogus accounts, why bother paying at all?
Buying fake “likes” on Facebook will not boost your brand image. In fact, it will downgrade your social media presence. Fake “likes” do not translate into genuine engagement on your page through comments, shares, and conversions. This is important! Facebook’s algorithm gauges how fans engage with your content, and this determines how prominently your posts are featured in the newsfeed. If your fans consistently engage with your content, Facebook will show your posts to more of your fans. If your fans are fake accounts, there simply will not be engagement. By buying fake “likes”, you’re directly sabotaging your social media marketing efforts.
Many of those new “likes” will “unlike” you over the next year, resulting in inconsistent numbers. Eventually, you’ll be back where you started, with a downgraded ranking based on losing all those fans. Losing fans tells the Facebook algorithm that your page is not doing very well. Ask yourself: is it worth it?
4. Buying Likes is Against Facebook’s Terms of Service
If Facebook catches you buying likes, they can shut down your account indefinitely. How will they catch you? Facebook’s algorithm can detect sudden surges in likes. From there, looking at accounts that follow your page is an easy way to determine if you’ve breached their terms of service. Why risk getting shut down?
The bottom line is that social media marketing is about connecting with people and creating relationships that build customer loyalty. If you’re buying likes, you’re lying to yourself. It won’t help your business growth in the long run. Why set yourself up for disappointment? It will not grow your sales or increase awareness of your brand. Save your money for effective social media marketing!