You may have noticed the color scheme change on Match Design lately, but before you assume we have completely thrown out our branding, let me explain.
When the temperatures drop Matcha Design feeds the innate desire to jump in piles of freshly raked autumn leaves and drink cup after cup of pumpkin latte by changing our website colors to a “harvest theme”. This surprises returning visitors and signals to new visitors we care about giving them a unique experience.
Matcha Design has been known to wear a couple of faces. We have a Christmas and Easter theme, as well as, a daytime and nighttime color scheme that changes as the day progresses. This may feel like a lot but it allows us to have a fun, fresh look for our visitors.
Some would argue that a seasonal theme overhaul violates brand identity. Respecting your branding is important, but since the theme will not be up long-term, people will appreciate the overall gesture and it gives your site personality.
Want to try a seasonal theme but not sure where to begin? Start small by trying seasonal embellishments to the home page only and see how you like it. By doing this, your site will have a new look but won’t be a complete redesign.