Through what other media channel can your business reach over 1 billion people, target exactly the demographic you wish and have direct communication with your customers? This is why any business, big or small, should consider marketing on Facebook. It’s a great opportunity for a company to make online sales, get a following around the brand, create a platform where customers can discuss the products and, when done successfully, let people spread the word about your qualities.
Experienced Facebook advertiser Freddie Jansson said in an interview about how to succeed in business advertising on Facebook, “A large part of companies’ potential customers are there. Therefore, in my opinion, all companies should have a Facebook page where they can interact with their customers … No other advertising channel, at least where you can communicate, can compete with those numbers.”
Online Sales vs. Attracting Likes
When creating a Facebook business strategy, it’s important to think through what you want to achieve. Is your goal to make ads and drive traffic to your website, or do you want to drive traffic to a Facebook fan page where visitors can “like” what you do?
Many businesses benefit from both, so perhaps a combination is the best choice. Just make sure your primary reasons for being on Facebook are clear before you start marketing.
This is a straightforward way to advertise your business on Facebook. You make traditional external website ads, and when someone clicks through, he or she is directed to your web page where a purchase or sign-up can be made.
This way of using Facebook for business advertising has proven to be very successful for countless companies. And when you do it, you’ll get the results right away. Just compare how much you spend on Facebook ads to the revenue and you’ll know whether or not you need to tweak your campaign in any way.
However, when using “traditional” ads, you’re also missing out on the social aspects of Facebook. Don’t forget that “liking things” is the backbone of this entire network.
Businesses may see better results, even when advertising a product or service, by first sending visitors to a fan page where they have to like the page to see the offer. After that, they can click out to the web page to make a purchase.
However, a lot of businesses’ main reason for being of Facebook is to gain a fan base, not to make online sales. It might be a physical shop, say, a restaurant, a clothing store or any company that’s on Facebook primarily to raise brand awareness.
In this case, ads directly to your website might not be the best choice. Instead, you want people to like your Facebook fan page where you can talk to them, run contests, arrange polls, or other activities your customers might want to engage in. The goal is to have active fans that spread the word about you to their friends, which in the end can be profitable for any business.
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