How to Set Yourself Apart Series: Marketing Director

Monday, February 19, 2024

How to Set Yourself Apart Series: Marketing Director

If you’re looking for your next (or first) marketing director role, it’s crucial to stand out among the rest. From showing your strategy skills in a variety of media to sharing how you motivate a team, every second you spend setting yourself apart is sure to pay off.
So, how can you successfully show your next employer that you’re the best marketer for the job?

Find Your Unique Value Proposition

Part of standing out to your next interviewer is making sure you know what they’ll care about most. For example, companies marketing to senior citizens may not be impressed with your TikTok ads, but those marketing to teenagers and young adults will be excited by your campaign’s success. By figuring out your niche, you can sharpen your skills and fine-tune your resume with specific skills and goals in mind.

Here are some things to ask yourself as you figure out your unique value proposition and niche:

  • Who do I love marketing to, and why?
  • What am I best at marketing? 
  • Where am I driving results?
  • How large of a team do I prefer to work with?
  • What types of clients am I most passionate about?
  • What are my most impressive accomplishments, and what do they have in common?

Consider setting aside some time to freewrite your answers to these questions before you choose a niche to pursue. Then, take some time to review your responses and search for common themes. For example, you might notice that you really love working with out-of-home advertising and don’t prefer TV ads. Try to pay attention to where the answers to multiple questions overlap and dig deeper there to find your niche.

Consider Adding Technology to Your Skill Set

In this day and age, what is a marketer without their tech stack? Sure, a CMS can’t replace a good strategy, but the right CMS can definitely help it along. Consider getting certifications in relevant tech platforms such as:

  • HubSpot
  • Google Analytics
  • SalesForce
  • Semrush
  • Meta Ads Manager
  • TikTok Shop

While you may already have experience with any technology used in marketing, having a certification shows that you’ve truly put in the time and effort to learn to use it well, beyond basic proficiency. Many of these types of certifications are free to earn online but will require time and effort to study and pass the assessments provided. 

Upskill As Much As You Can

Speaking of certifications, learning new skills will never steer you wrong in this career path. While marketing directors aren’t usually involved in all the individual creative tasks, it’s valuable to be able to show that you understand how your team’s roles work together and can even fill in for people as needed. Some great skills to consider learning as a marketing director include copywriting, graphic design, video production, project management, public speaking, and sales skills. 

As you develop these skills, you’ll also want to consider the best way to display them to potential employers. You may want to consider building a portfolio of creative that you have managed as well as listing skills and certifications on your resume that show you are a well-rounded and dedicated candidate. Even if they don’t find a particular skill interesting, showing that you are consistently expanding your skill set is sure to appeal to nearly any employer, especially as technology development continues to speed up.

Whether you learn best by watching YouTube videos or enrolling in classes at your local community college, there’s no denying that learning new things and upskilling pay dividends and are a good use of your time.

Make Saying “Yes” to You Easy

Whether you’re trying to get your first marketing director role at a small business or going for a corporate corner office, it’s important to make it easy for employers to say yes to you. 

Here are some questions that can help you find ways to make it even easier for potential employers to say “yes, you’re the right person for the job”:

  • Am I easy to reach via phone and email? If not, how can I make it easier for them to contact me and get a quick response?
  • Is all relevant information available to them in my resume and LinkedIn profile, or am I withholding some information? For example, if you say “references available upon request,” could you replace it with contact information for references or reviews from past employers and clients?
  • Where can I answer frequently asked questions from potential employers before they’re even asked? Do I answer FAQs concisely and thoroughly?

More Tips From Matcha Design in Tulsa

Standing out from the crowd can be challenging – we know because it’s a huge part of what we do here at Matcha Design. 

When in doubt, be sure to:

  • Learn from every interview. Even if this job doesn’t end up being the one for you, there are lessons to be learned from your interactions with their staff and your interviewer.
  • Ask, “What skills would you like to see me learn?” Then, learn them and consider following up to show that you are agile and eager to expand your skillset.
  • Build a strong network. You’ve likely heard the saying, “It’s not what you know, it’s who you know.” While that’s not the whole picture, the stronger your network, the more likely opportunities are to come your way.

For more advice on how to stand out and build a successful career or business, read additional posts on the Matcha Design blog or scroll to the bottom of the page to subscribe to our email list!

About Matcha Design

Matcha Design is a full-service creative B2B agency with decades of experience executing its client’s visions. The award-winning company specializes in web design, logo design, branding, marketing campaign, print, UX/UI, video production, commercial photography, advertising, and more. Matcha Design upholds the highest personal standards for excellence and can see things from a unique perspective due to its multicultural background.  The company consistently delivers custom, high-quality, innovative solutions to its clients using technical savvy and endless creativity. For more information, visit MatchaDesign.com.

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