Social media platforms revolutionized the way small and local businesses market themselves to their target audience. Instagram, in particular, is one of the most popular social media platforms for businesses to promote their brand and engage with customers. But...
Logo design is an important part of any business’s branding strategy. In our modern digital world, strong and clear brand messaging is vital. Your logo is the visual representation of your brand. However, from finding the right colors, fonts, and shapes to conveying...
Brand development is an important part of any business, but the approach to brand development can differ significantly between a service business and a product business. Service businesses need to focus on creating a strong emotional connection with their customers,...
65% of small businesses fail in the first ten years. This is, in part, because they often fail to find a niche. Finding a niche is an incredibly important aspect of running and maintaining a business, yet it’s one of the most overlooked steps. Finding the right niche...
Here is the thing, if you work in the design industry for a while, you often hear the request “just make me a simple design. Nothing fancy.” Of course, quality design can be simple to the eye. Professional designers know how to leverage negative space, and ensure the...
The field of graphic design is often misconstrued as an effortless profession, but this couldn't be further from the truth. It is an intricate craft that demands a mix of technical expertise, creative innovation, and critical thinking. When only viewing the final...
In a crowded marketplace, customers are looking for brands that stand out and make an authentic connection. Great design can help you achieve both goals by creating a visual language that speaks directly to your target audience. In this post, we'll discuss why design...
If your brand’s messaging is off or inconsistent, your business will suffer. You risk losing potential clients, turning off loyal ones, and needlessly spending money. That’s why it’s important to nail down your brand messaging strategy and stick to it. Read on for...
No matter what your field of business is, if you spend time in the corporate world, you’ll have to accept that PowerPoint presentations are part of life. Some presentations are informative and helpful, while others feel tortuous, confusing, and ultimately a huge waste...
More than anything else, humans are drawn to stories. For generations, human beings have passed down stories from one generation to the next, keeping traditions and cultures alive. The very word “history” includes story. This is why storytelling is of utmost...
A branding plan is a vital first step in building your brand. Every “brick” of branding that you place for your company will be built upon the branding strategy. But what if you’re at a loss about how to develop a plan in the first place? In this article, we’ll cover...
Sometimes, I think about those brands that have become completely iconic. The ones where you could show their logo to anyone in any country and they would immediately know the name of the brand. And I wonder, how much of that company’s great success came from their...