When it comes to marketing campaigns, it's all about communicating effectively to your target audience. That requires an understanding of both your target audience, and your company. Our goal is to drive results.
It's important to understand that different age groups and different markets have different needs. We must understand how a group processes information, and how to present something that will appeal to them. For example, bold images and colors appeal to children.
For most members of the baby boomer generation, purchasing decisions are based largely on emotional stimuli. Presenting your product in a story form therefore appeals more to that generation.
The millennial generation, or generation Y, is ambitious and hopeful. Growing up with the internet means they expect results right away. They are also drawn to the genuine. Things must be personal, real, and immediate.
Sometimes the market is very broad, so you must use the traits of the market, rather than the audience. For example on food packaging - don't use purple, except perhaps on grape-flavored products. Use appetizing colors. For health foods, use earth tone colors - tans, browns and greens.
Advertising for the sports industry should be simple, to the point, sharp, and high-energy. Fancy, frilly, and long-winded have no place here.
Understanding the market is essential for creating a marketing campaign. We understand the market - our work has even been published in "Market Smart". Since a campaign involves multiple items across different media, experience in various platforms is important, as well as maintaining consistency across those platforms. We have that experience, just check out our other services.