Jackie E. Smith Foundation
Fresh Website Design for Scholarship Fund Foundation
“The elegant layout and design of this website were inspired by the life and legacy of an incredible woman of faith.”
Christian Memorial Foundation seeks custom website design to honor beloved wife and mother
Our creative team designed a cohesive, elegant website representative of every one of Jackie’s passions and favorite decorative elements. Over multiple webpages, we tastefully displayed Jackie’s legacy and the principles of her life, headed by a beautifully-framed portrait of the woman of honor herself.
“Thank you. Thank you. Thank you. Chris, it’s perfect and reflects all that mom would want it to. I know you put your heart into this for me and it really shows. I can’t express my gratitude… Dad cried again and is so very grateful to you.” – Sheila Smith / Tulsa, Oklahoma
Throughout her life, Jackie sought to brighten the lives of as many people as she could. She extended a helping hand to anyone in need, regardless of their age or affiliation. In the wake of her passing, Jackie’s surviving family members pursued a way to continue her legacy in a way that best embodied her drive for knowledge and charitable spirit.
They founded the Jackie E. Smith Scholarship Foundation in 2021 to benefit aspiring college graduates within the religious community of Tulsa. The newly-created foundation required a custom website design that would serve as the home base for the organization; a small space dedicated solely to Jackie and her compassionate heart. This single website would represent the incredible qualities and opportunities that Jackie stood for as a mother, wife, and child of God.
The website needed to be able to serve two purposes – as a memorial and as an opportunity. The objective of the foundation was to continue Jackie’s legacy by empowering students to achieve their goals through higher education. Recipients of her scholarship were upstanding members of society such as Jackie herself who maintained a 3.25 GPA or higher, and also attended a church or youth group and completed mission work within Tulsa. The branding of her website was incredibly important in ensuring the continuation of Jackie’s journey of service and faith.
We strove to create a responsive design for the website home page that would catch the eye and draw attention to Jackie’s image and story. We incorporated the existing logo design for the foundation into the website home page, creating a vibrant teal background with a paper-like texture. This background serves as the top half of the homepage to accent the large, custom portrait of Jackie. This portrait is framed in the same gold color as the lettering of the logo, as well as the included passages from the Holy Bible, for a clean and cohesive look. Jackie’s favorite flower was a peony, so we included a beautiful image of a fresh, pink peony as well as a golden cross pendant into the portrait in her memory.
The bottom of the homepage serves as the true homage to Jackie, as it includes statements from her family regarding her life and legacy. Our goal was to communicate her message in a clear, compact manner without sacrificing the sentiment of the information. We used the same teal as the background for the text color in an easy-to-read, serif font, and flipped the background color to white in order to accent the portrait and balance the page.
For the application page, our team was able to meld the existing web page design with the digital application form, creating an easy-to-use application within the website without unnecessary redirection. When embedding the application into the website, our largest hurdle of this design was converting a lengthy, thorough application into a clear, readable format without overwhelming the reader or the integrity of the website.