Are you having issues with your landing page? If so, you need to rethink your landing page strategy. The Internet is full of websites that experience very high bounce rates.
Keep in mind that that reflects the quality of your landing page, among other things. Higher bounce rate will lower your page’s search engine ranking. Here are a few easy tips that’ll help you maintain a quality landing page campaign while reducing the bounce rate:
Getting Started
First of all, you should make a list of things to do for improving your landing page campaign. Contrary to what many pseudo gurus chant, designing a landing campaign is not difficult. However, you should design it in a way that it helps you convert your audience into customers. With a poorly designed landing page, you cannot hold on to your audience, let alone converting them. You can avoid these mistakes by keeping your focus on the attributes of your page. Let’s get started:
1. Easy Navigation
The first thing you should look to achieve is to keep your landing page’s navigation as simple as possible. Remember, stuffed content and media with sophisticated navigation will drive away your visitors. How? Well, the information on the page should be brief, to the point, and yet comprehensive. Moreover, add relevant media like videos and pictures to make it more attractive but avoid clutter. Pile information under pertinent tabs that will navigate your visitors to the page they are looking for.
2. Easy-to-Read-and-Watch Content
No matter how well designed your landing page may be, if it has poorly written content and irrelevant images, your visitor will bounce off the page. Your course of action should be to attract the visitor. The language should be easy to understand. Add bullet points where necessary. It will help in delivering a strong message. Similarly, avoid using too many images and videos as these will make the page heavy and increase the page load time. If it takes longer to load, the user will move on to some other page. While designing the landing page, always keep the five-second rule in mind.
3. Use Complementary Colors
Colors can help your landing campaign a lot so use them wisely. Using contrasting colors on your page will make it more attractive for visitors. Use complementary, contrasting schemes that are pleasing on the eyes. Moreover, maintaining contrasting but complementary themes throughout the landing page will also bring you more visitors.
4. Marketing
This is the tricky part, but if done wisely, it will convert many of your visitors into customers. Marketing your page will help direct Internet traffic to your business. For instance, you can market your landing page through email campaigns, online advertising, social media, and so on. You should immediately start marketing your page once it starts getting the traffic. Moreover, you must optimize your marketing by employing innovative techniques. For example, these tips will help you market your page better:
- Highlight your competitive advantage – this is where you will explain to your clients why they should utilize your services or products. Essentially, you will make them believe that your business offers them the best value for their time and money.
- Create a sense of urgency – spur your clients on with quotes like “Hurry up, limited stock available,” “Special bundle discount will last until the end of the month,” or “Don’t miss out on this opportunity,” etc. Using these tricks will surely turn your visitors into customers.
5. Understand Your Offer and Audience
Your landing page must comply with the offer you intend to make to your audience. Start asking questions like, how will your campaign benefit your customers? And why should they buy from you instead? Similarly, you must identify the right audience for your business. Prepare the demographics of your audience such as their attitude, likes, dislikes, etc. This will help you target the right audience, which in turn, will let you initiate and market a pertinent landing page campaign.
Want to develop a great landing page campaign that can convert your audience before your competitors get them? Matcha Design will do that for you. For more information about our business and services, drop us your email and any queries at info@matchadesign.com
