I recently went to a Minor League Baseball game with some friends, and it was a great way to kick off the season. The Tulsa Drillers won the game and we had a great time eating stadium food and cheering on the team; however, the experience still came up short when compared to the Major League Baseball games I have attended. Yes, both MiLB and MLB baseball games include similar elements: a team, cheering fans, overpriced (yet delicious) food, umpires, scoreboard, cheesy stadium games, and the list goes on; but although MiLB and MLB games look similar, the experience at each is not the same.
This reminds me of the difference between cookie cutter website design templates and custom website designs. Both have similar elements: a landing page, images, sidebar area, perhaps a contact area, and other items that make up a general structure of a website; but ultimately, the end user experience is completely different.
When you use a cookie cutter template for your website you run the risk of not standing out in your competition and being perceived as “in the minor league”. The template may communicate information about your business or organization, but how well is the vision being relayed and understood by the visitor? The design of your site is the vehicle that delivers your messages to those who land on your website, and it requires detail-focused, custom strategy; not a template that potentially thousands of other websites are also utilizing.
At Matcha Design, we create completely custom website designs. We discuss and analyze the client’s specific needs and goals before we dig into the design and development. We don’t just throw a design plan out there, hoping the client likes it. We utilize website best practices, consider design trends, and always keep functionality and user experience at the forefront of the project.