Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it is practical, it is systematic, and it makes life easier.
In the same way, marketing materials that use good design make business easier for your customers. Layout and presentation make the difference as to whether people will understand your products and services. This is why a well designed ad outperforms one that’s thrown together using intuition alone. Well designed materials become even more important as their complexity grows. For instance, an ad typically gets someone’s attention for five seconds.
What is image style in designs? The design is what the company should be. It is the company’s representation so it would only be right for the designs to justify the company. The clients that these companies accommodate for should also be represented in the design. Having a two way purpose for both the provider and the consumer comprises a successful design.
Is format important in designs? Formatting your designs would add to its effectiveness. By using the right font formats, drawing and photographic applications and color management, will guarantee the easy management of these designs.
What is originality in designs? As designs represents your company, they should be unique enough for people to relate it only and exclusively to your company. This reduces the probability of misconceptions and misunderstanding in the impressions the company has to make to the people.
Having an incomparable and distinctive design could make your company memorable enough for people to remember it, consciously or unconsciously.
What is the importance of appeal in designs? Appeals are what make your design attractive, no matter how simple it is. Using the right fonts and choosing the right colors that can create the correct appeal to the people is a crucial factor. The company does not only have to think of the effect it will give today but also what it will do in the future. The appearance could be changed from time to time if necessary to generate the right outcome.
In contrast, a brochure has the potential to claim much more of your prospect’s time and commitment. Hand a customer a poorly formatted, hard to read piece and you may lose them forever. So is good design really as simple as organizing your tie collection? Well, not quite. But there are some hard and fast rules you can follow. Use this checklist for your next project. Structure and time your piece correctly, and then brace yourself for every business person’s dream: informed customers who are ready to do business with your company.
Five Basics of Good Design
Never obscure your message.
The KISS (Keep It Simple, Smarty) rule applies equally well to writing copy, creating graphics, and choosing a format.
Work backwards from your goal to your marketing piece.
Listen to your customers’ needs before you make a decision about how to fill them. A website may not initially appeal to you as a tool, but if your customer base is using the Internet, it may be a great way to deliver your message.
Present similar kinds of information in similar ways.
People love to look for patterns. And we feel good when we find them, so let your customers in on that happy feeling. Chances are it will help them retain your information better and use it more effectively.
Save special effects for the 4th of July.
Just because you can print in all caps in that cool new font, it doesn’t mean you should. Readability wins out over gimmicks every time.
Be practical and be dedicated.
Consider all the steps involved in a project, from the time you spend creating it all the way through to postage or follow up calls. Commit to following through on every item or your project may not succeed.
Designs can make or break the company. Most often than not, it takes time to get the right designs that can make a lasting effect. With more graphic designs being created and invented, people can have more choices to choose from.
Matcha Design is a brand focus, award winning creative agency, providing a wide array of creative supports for marketing professionals and entrepreneurs alike. For inquiry visit us at https://www.matchadesign.com
