The Marketing Potential of Instagram Video

Wednesday, June 26th, 2013

The Marketing Potential of Instagram Video

Have you ever scrolled through your Instagram feed, looked at a filtered photo, and thought, “I wish this was a movie”? Well, your wish has finally come true. On Thursday, June 20th, Instagram announced its new update featuring its fifteen second video capabilities and thirteen new video filters to go along with it.

This new addition has put Instagram in competition with Twitter’s popular video-sharing app, Vine. The co-founder of Instagram, Kevin Systrom shared his hope for its users and how they will put video to action.

“We’re excited to see what the community will bring to video, whether it’s your local cafe showing you just how they made your latte art this morning or an Instagrammer on the other side of the world taking you on a tour of their city, a mother sharing her joys in parenting as her children laugh and play or your favorite athlete taking you behind the scenes.”

Adding video to Instagram has the potential to open up many doors. It will help endorse the often forgotten video side of Facebook and will bring a whole new side to social media marketing. Companies can use it as a way to make mini commercials or get their customers to show off and promote their products more efficiently with the use of hashtags.

The new update comes along with the limitation of only using videos shot through Instagram. This means any videos previously shot before the change can not be used. Much like the photos, the videos posted will be cropped to the app’s signature square. Shooting a square video takes a special skill and keen eye which greatly differs from professional video shoots.

A creative commercial is needed for a brand’s marketing campaign whether it be a made for TV or Instagram. Matcha Design specializes in creating effective marketing campaigns that even span out to social media platforms. Our award winning video productions are not limited to full length commercials, but also include shooting short creative ones utilizing Instagram that would be a great way to promote your brand.. Take a look at our portfolio and give us a call.

About Matcha Design

Matcha Design is a full-service creative B2B agency with decades of experience executing its client’s visions. The award-winning company specializes in web design, logo design, branding, marketing campaign, print, UX/UI, video production, commercial photography, advertising, and more. Matcha Design upholds the highest personal standards for excellence and can see things from a unique perspective due to its multicultural background.  The company consistently delivers custom, high-quality, innovative solutions to its clients using technical savvy and endless creativity. For more information, visit

Related Tags

You Might Also Like