The Power of Trust in Branding: How to Win Over Customers

Monday, April 29th, 2024

The Power of Trust in Branding: How to Win Over Customers

Getting your clients (and potential clients) to trust you is half the battle… but it’s a tough one. In fact, 54% of Americans say they’ve lost trust in a brand, and the two things customers want are good value for the price and high-quality products/services. 
However, there are a few markers that can contribute to the level of trust a client has in your brand.

1. Branding

Your branding is one of the first touchpoints your potential clients have with your company. If your resources, voice, design choices, or colors are inconsistent, your clients won’t feel like they can take you seriously. Haphazard branding has that effect – it looks like you’re unsure what you’re doing or where you’re going with your company.

When you conduct serious brand research on your target audience and make smart choices to create a feeling of consistency while you anticipate your target audience’s needs, you foster trust. 

How can you tell you’re on the right track?

If you are focused and intentional about your branding, chances are you’re on the right track. If you’re not doing any brand research (or are guessing), chances are you could use some help.

2. Digital Marketing

Whether you choose to focus your marketing efforts on social media platforms or on Google SERPs, nailing your digital marketing efforts will enable you to send the right messages at the right time to the right audience. 

How can you tell you’re on the right track?

Generally speaking, an ROI of 5:1 is considered a good baseline for marketing. You definitely want to avoid an ROI of 2:1, as that’s not considered profitable. 

3. Work Ethic

Flashy advertisements and targeting the right audiences mean nothing if you don’t have the work ethic to back it up. On our list of the top two priorities for clients (above), we talked about the amount of value they get for the price and the quality of service. Both of these categories rely heavily on your work ethic, communication skills, and willingness to improve. 

How can you tell you’re on the right track?

Adopting a learning mindset can go a long way toward making the work enjoyable for you. The more fun you have while learning, the harder you’ll work (without getting fatigued). Your clients will notice your thoughtful approach! If you remain hardworking, reliable, and consistent, you’ll be on the right track.

4. Service Offers

Do you offer services that no one wants or needs? Consumers are understandably selfish. Think about it: why should someone pay you for something they don’t need or want? It’s their money they’re choosing to spend or not spend. For this reason, it’s important to offer services that people are actually looking for and willing to part with their money to get.

How can you tell you’re on the right track?

Many companies start out because the founder sees a need and creates the solution they wish they had. If you’ve talked with other people about your idea and people strongly resonated with them, you may be on the right track. Be careful, though – people are far more willing to respond with enthusiasm than they are to drop their hard-earned cash. 

5. Motto/Tagline

Your motto or tagline should be short, sweet, and concise. Taglines should pique the interest of potential customers and give them a reason to interact with your brand. Mottos are somewhat similar to taglines but are intended to communicate brand values. 

How can you tell you’re on the right track?

“Just Do It” is perhaps the most memorable tagline. It makes people want to take action, which perfectly aligns with the sporty brand it was written for. If you find that people say your motto and it resonates with customers, you’re on the right track.

6. Brand Mascot

Need to give your brand a boost? Then an adorable mascot could be the right choice for you! (Note: mascots don’t have to be adorable, but it certainly doesn’t hurt. More importantly, your mascot should be a brand advocate or incentivize people to think about how your brand can solve their problems.)

How can you tell you’re on the right track?

Are you using your mascot enough that people are seeing it constantly? Consistency is key in order to make the right impression. Once you’ve done the market research, you should devise clever ways to get your mascot to interact with people.

7. Blog/Thought Leadership

Organic content is a great way to build trust with your audience. Showing up as a thought leader with helpful tips and words of advice helps build trust, credibility, and much-needed connection with potential customers. 

By the time they sign up for a demo, they’ll feel like they already know you!

How can you tell you’re on the right track?

If you’re not asking new clients where they heard about you during the onboarding process, you should start. If you hear, “I read your blog, and it was really helpful,” or something along those lines, you’re doing it right. 

8. Social Proof/Case Studies

We wanted to include these together, as they’re both important building blocks with the same goal: getting people to see how you’ve already helped others succeed. Case studies will be written by you (we call our case studies portfolio pieces) to show how you helped a client solve a problem. Social proof comes in the form of testimonials, whether they’re written or video testimonials. 

Asking your clients specific questions can go a long way in making precise, helpful testimonials. As appreciated as it is to hear “I loved working with them,” specific feedback does a better job of helping prospective clients put themselves in the shoes of the person giving the testimonial – especially if they’re dealing with similar pain points.

How can you tell you’re on the right track?

Again, it’s important to ask your clients if they’d like to give feedback on what it was like working with you. If you find that you’re attracting customers for life, you’re doing it right. And if you have people so satisfied with your work that they’re volunteering to leave testimonials, that’s a wonderful sign. 

9. Keep Your Word

Did you tell your client to expect your work by a certain date? Then work hard to make it happen, even if you underestimated how long it would take. Do you promise high-quality products and then under-deliver, disappointing your customers?

Keeping your word is the most important thing you can do to build trust, and you don’t need to invest in fancy technology or hire a marketing expert to do it. It just takes good old-fashioned hard work and integrity!

How can you tell you’re on the right track? The old customer service standby: “under-promise and over-deliver.” Give your clients better quality deliverables than they expect. Complete and send projects to your client before the due date instead of a few days after. And always respond as promptly as possible to customer communications to show that you value their input!

Want more helpful tips? Check out our blog for info on leadership, marketing, work-life balance, and more. (Not the DIY type? Then work with us – we’d be happy to help you!)

About Matcha Design

Matcha Design is a full-service creative B2B agency with decades of experience executing its client’s visions. The award-winning company specializes in web design, logo design, branding, marketing campaign, print, UX/UI, video production, commercial photography, advertising, and more. Matcha Design upholds the highest personal standards for excellence and can see things from a unique perspective due to its multicultural background.  The company consistently delivers custom, high-quality, innovative solutions to its clients using technical savvy and endless creativity. For more information, visit MatchaDesign.com.

Related Tags

You Might Also Like