Scrapallier Logo Design
“Scrapallier’s brand design draws on the content of the blog and tells the story of how scrapbooking has evolved as an art form in the digital age.”
Scrapbooking Blog Scrapallier Uses Their New Logo Design to Enhance Their Branding
Scrapallier, a scrapbooking blog that started in Tulsa, Oklahoma in 2008, wanted to create a logo for their blog that reflected the way scrapbooking has changed and improved in the digital age. They reached out to us at Matcha Design, because they know that we are experts in marrying beautiful design to compelling narratives to create unique logos that stand the test of time.
“Creating a logo is more than just creating something beautiful. When we created Scrapallier’s logo, we were developing their brand’s voice.”
In order to balance all of our client’s needs, we started by thinking about the color palette. We knew that because we had a lot of graphic elements to incorporate, the color palette should be simple, classy, and high contrast. This is why we decided to use deep raspberry and mocha colors on a very light blue background. Some of our embellishments were lighter orange. We chose this color so that they would not compete with the text and they could fade into the background. We also used a simple font so that the logo would be legible and stand out from the embellishments. When we chose our embellishments, we were careful to incorporate both elements of classic scrapbooking and images from contemporary digital scrapbooking. By incorporating paper clips, the shapes of classic scrapbook punches, scissors, and a camera, we emphasized the elements of analog scrapbooking. In order to invoke newer digital scrapbooking tools, we added a cursor and some flourishes that people like to copy and paste onto their pages.
This design was published in “Logolicious” by Peleg Top and “Basics Logos” by Index Books, and it received the silver award at the 2010 SIAAwards for Logo Design.