There really is no single definition of effective graphic design, but the goal is to merge business and creative objectives in a meaningful way that makes design more than just an aesthetic exercise. When we integrate design processes and design thinking into the...
Remaining focused, energized and productive at the office can seem impossible, especially during that mid-afternoon nosedive. You know the one – that 2 p.m. crash that not even a Starbucks run or a hastily chugged Red Bull can cure. Here, our experts offer 10 easy...
To design a website at first sounds like a simple proposition. A few clicks, a few decisions about placement, font, color and functionality, and boom — job finished. If the task is so simple, how can one website differ so sharply from the next? How can one site...
Typography and publishing have changed drastically with the proliferation of personal computers in the past few years. What had originally been a profession with only one medium – paper – has exploded into the digital realm, dragging some old print design concepts...
In an earlier article, we discussed the problems American businesses might have with color theory when trying to expand overseas. This demonstrates that American businesses trying to expand internationally can run into a number of problems, both big and small, from...
With hundreds of TV channels competing more and more furiously for our attention, it is no surprise that advertisers are being increasingly controversial. Sometimes they make mistakes and accidentally breach the advertising codes. But much more often it's a deliberate...
Being an American-based business ourselves, we tend to work with other American-based companies. By and large, most of our customers are local in scope and aren't interested in branding for anything other than the local market. But sometimes a company will come to us...
Occasionally someone will refer to one of our designs as “a work of art.” While this is flattering, we don’t usually see it this way. Artists and designers both create visual compositions using a shared knowledge base, but the thought process, reasons, and results is...
A good design is a practical design but with the complexity of platform compatibility, industry requirements, demanding clients to the stress of meeting deadlines; achieving greatness in design isn't as simple as you think. In the interest of young designers...
Infographics have gained tremendous popularity in recent years, as they're an extremely effective and aesthetically-pleasing method for conveying information such as statistics, facts and figures. Infographics feature a graphical depiction of the information to be...
A few days ago, Matcha Design invited Dina Hunt, a former Apple Genius, to be our guest blogger and offer some practical tips to our fans and followers who use Mac. Enjoy. For the last year I've been enjoying my time away from retail. I've adopted a new role as a...
With Independence day right around the corner, there is a bevy of patriotic items strewn throughout the stores in our country. The red, white, and blue color scheme plays a key role during the month of July. You can find this combination in a variety of forms from...