If your brand’s messaging is off or inconsistent, your business will suffer. You risk losing potential clients, turning off loyal ones, and needlessly spending money. That’s why it’s important to nail down your brand messaging strategy and stick to it. Read on for...
No matter what your field of business is, if you spend time in the corporate world, you’ll have to accept that PowerPoint presentations are part of life. Some presentations are informative and helpful, while others feel tortuous, confusing, and ultimately a huge waste...
More than anything else, humans are drawn to stories. For generations, human beings have passed down stories from one generation to the next, keeping traditions and cultures alive. The very word “history” includes story. This is why storytelling is of utmost...
You don’t have to look hard to find YouTube tutorials on how to set up a beautiful home office. Many people feel that it’s absolutely necessary to make a home office as attractive as possible by buying high-end desks, chairs, keyboards, etc. In fact, some think it’ll...
In honor of black history month, we’d like to shine the spotlight on ten creative black entrepreneurs throughout the world who have what it takes to succeed, despite the odds. Inspiring millions throughout their careers, these individuals are legendary not just for...
Who are your business idols? The people who inspire you to get up every day and create interesting, new products and services for your customers? The people who paved the way for your business? I don’t know who your rockstars are, but I want to share 10 of mine with...
This year, Matcha Design topped the list of worldwide agencies, beating out 37 other gold winners in the US alone. AdWorld Masters has a list of 12,322 agencies in their database, but less than 10% of them (1,132) received the title of “Agency of the Year” for 2022....
You may have heard about the dumb phone revolution or the anti-smartphone movement and thought, “That sounds intriguing!” This article is written for you. If you’ve ever wondered what it’d be like to spend less time on the internet, ditch your smartphone (or not use a...
Advertisers in the service industry covet Service Industry Advertising (SIA) Awards. In 2023, Matcha Design took home ten SIAA awards. Though the SIAA received around 1,200 entries this year, only 258 were selected with the prestigious honor of winning. Matcha Design...
If you haven’t read it, you’ve at least heard of the best-selling book, “7 Habits of Highly Effective People” by Stephen R. Covey. The book has sold over 30 million copies since its 1989 debut and is extremely popular with business owners. Though the ideas in the book...
A branding plan is a vital first step in building your brand. Every “brick” of branding that you place for your company will be built upon the branding strategy. But what if you’re at a loss about how to develop a plan in the first place? In this article, we’ll cover...
ChatGPT was launched at the end of November 2022. It erupted onto the scene, taking a little under a month to elicit a strong response from supporters and dissenters alike. In this article, we’ll attempt to shed light on what ChatGPT is, giving a backdrop on some of...