Keep It Simple (Easier Said Than Done)

Monday, March 25, 2024

Keep It Simple (Easier Said Than Done)

When you’re creating something, be it a website, product, or even a business plan, the temptation to add all the bells and whistles can be pretty strong. You might think, “The more features, the better, right?”

Well, not always. By keeping things simple and easy to navigate, you’re more likely to design something that resonates with your audience. It’s all about stripping an idea down to its core, removing any potential confusion for the user.

In design, this principle of simplicity is known as KISS, or “Keep It Simple, Stupid!” It doesn’t mean your design has to be boring or bare — just clear and concise.

Why “KISS” Your Designs?

Ever notice how the most iconic logos are super simple? That’s KISS in action! Simple designs cross borders and cultures and act as a sort of universal language that everyone understands.

Imagine you’re browsing a website trying to find a pair of snazzy sneakers, but you’re bombarded by pop-ups, flashy ads, and complicated menus at every turn. A total nightmare, right? Simple designs are user-friendly, guiding site visitors directly to their desired destination.

Users are more likely to stick around and even hit that “buy” button on well-designed websites, which is why it’s important for businesses to make their sites easily navigable. It should feel like a walk in the park, not a hike up a mountain.

The KISS principle encourages designers to trim the fat early on, saving them hours and resources. Instead of getting tangled up in the nitty gritty, designers can focus on the core purpose of their work: making the end product not only beautiful but functional.

When To Keep Things Simple — And When To Go All In

Simplicity should be a priority in design, but there’s certainly a time and place for details and added features. Apply the KISS principle if your goal is:

  • User-friendliness: If you’re designing for a broad, non-niche audience, KISS is your ally. The easier it is to navigate your design without prior knowledge or experience, the more accessible and successful it will be.
  • Clarity and focus: For products that have a singular purpose, overcomplicating the design can detract from their main function. KISS helps keep the focus on primary tasks and goals without distracting the user with too many elements.
  • Efficiency: Simple designs are often easier and more cost-effective to produce and maintain. They also tend to require less processing power, leading to a more responsive user experience.
  • Troubleshooting: When issues arise, it’s much easier to identify and resolve internal problems and customer pain points in a simpler system. Complex systems with multiple layers can turn problem-solving into a nightmare.

Consider adding more bells and whistles if you want to:

  • Attract high-level users: When your user base consists of individuals with a significant amount of experience in the field, more detailed features can be beneficial. They’re likely to seek out advanced tools and capabilities that allow them to perform complex tasks efficiently.
  • Stand out in the market: Sometimes, added features can be a selling point that differentiates your product in a crowded market. You want to give your audience something to care about.
  • Offer comprehensive solutions: If your product is meant to serve as an all-in-one tool for a particular industry or task, users expect it to have a wide range of features. A more complex design is often necessary to meet all of their needs.
  • Drive user engagement: Interactive elements, gamification, and visually rich interfaces can enhance user engagement because they make the experience more enjoyable or rewarding.

The bottom line? Know your audience. Balance ease of use and functionality with the more flashy elements. The best designs incorporate both simplicity and detailed richness, effectively serving users’ needs while providing a seamless and enjoyable experience.

How To Do KISS Like a Pro

Like most things, getting good at KISS takes practice. You may not hit the mark right away, but by learning from your mistakes, you can start crafting designs that are useful, fun, and easy to use.

  • Embrace whitespace: There’s often a temptation to fill every nook and cranny of your site. Resist it! Whitespace isn’t just “empty space,” it’s the breathing room your design desperately needs. Sometimes, less really is more.
  • Less is more: Try to limit the number of fonts, colors, and shapes you use. Stick to a minimal color palette and fonts.
  • Prioritize content: Keep your core message front and center. Every element in your design should contribute to your main message, not distract from it.
  • Functionality leads the way: Focus on creating a smooth user journey. Don’t make visitors hunt for info or wonder what to do next.
  • Test with real users: Get feedback and listen to it. What seems simple to you might be confusing for others. User testing is crucial to refinement.

Remember, KISS isn’t about cramping your style. It’s really about offering greater clarity and usability to site visitors. Continue honing your creativity, but channel that spark into creating designs that speak clearly and resonate with your audience.


Need help getting started with KISS? Contact Matcha Design to learn about our services, including logo design and motion graphics, and see how we can help transform your website.



About Matcha Design

Matcha Design is a full-service creative B2B agency with decades of experience executing its client’s visions. The award-winning company specializes in web design, logo design, branding, marketing campaign, print, UX/UI, video production, commercial photography, advertising, and more. Matcha Design upholds the highest personal standards for excellence and can see things from a unique perspective due to its multicultural background.  The company consistently delivers custom, high-quality, innovative solutions to its clients using technical savvy and endless creativity. For more information, visit

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