Almost every morning, roughly around eleven, the Matcha Design team gathers together for a meeting which we fondly refer to as “regroup”. Our regroups usually consist of some light chit-chat, followed by an overview of what we finished the previous day and what we...
Strategy
How to Stay Inspired
One of the many challenges I often face is finding a good source of inspiration. I have wasted many hours away simply staring at the wall or a blank piece of paper trying to conjure a good idea. In some instances, the rare flicker of inspiration withers away before I...
Use Your Website To Support Your Nonprofit’s Fundraising Goals
I have a background in nonprofit communications and I absolutely love working with organizations that are changing the community. Since working with Matcha Design I have had to the opportunity to really examine nonprofit websites and their effectiveness. A...
Business Owners: Let’s Talk Programming Security
When business owners hear the word "security" their minds generally think of their bank accounts, alarms and vehicles. Website security is usually not at the top of their list, but with the constant exchange of personal information online with your customers, it needs...
Matcha Design On Board With New Create2Serve.org
At Matcha, we believe in reaching out to others through our community involvement. We support Kiva, an organization that combats poverty, and we offer a Nonprofit Reward to new clients. We don't do these things to make ourselves feel good, but rather, we feel helping...
Finding The Right Message For Your Marketing Campaign
In a social experiment by Washington Post a couple years ago, a talented violinist performed in one of Washington D.C.'s busiest metro stations where more than 1,100 people travel every day. In the 45 minutes the musician played, only 6 people stopped and stayed for a...
2013: New Year. New Resolutions
Check out this YouTube video Google posted showing what the world searched for in 2012. It is amazing to see all the huge events and trending topics in 2012 through the "eyes" of Google, and it gets me thinking...2012 was a big year for Matcha Design....
How Instagram’s New Terms of Service Impacts Your Privacy
Instagram users were already nervous earlier this year when social media giant, Facebook, bought Instagram for a whopping $1 billion. Now, it appears Facebook may be trying to cash in their investment. Instagram released new terms of service on Monday that is leaving...
Client Relations Does Not Need to be a 4-Letter Word
If you have worked in the professional world for any length of time you will encounter client/vendor relations at some level. Working with clients or vendors is usually enjoyable, but when an order does not go smoothly it can be uncomfortable. It is inevitable you...
Battling Holiday Stress In Your Small Business
The holidays are in full swing and with the frenzy of Black Friday shopping over, Christmas is moving toward us at a rapid speed. Small business owners and employees can feel the season escalating as client's last minute requests pour in and projects schedule to...
Beware of the Cookie Store Syndrome
Today I was in a local food court and innocently wandered into a cookie store after enjoying a very healthy lunch. I was overwhelmed by the number of choices: chocolate chip, M&M, sugar, iced, glazed, snickerdoodle, cookie pies, cookie cakes and the list goes on....
Nonprofits: Finding a Design Agency
Having relevant design communications is pivotal in any industry; however, in light of budgetary and manpower obstacles many times nonprofit organizations lack the creative luster for-profit agencies can obtain. To overcome these obstacles, nonprofit agencies resort...
