Blog
Is Instagram a Good Tool for Your Local Business?
Social media platforms revolutionized the way small and local businesses market themselves to their target audience. Instagram, in particular, is one of the most popular social media platforms for businesses to promote their brand and engage with customers. But...
7 Challenges of Logo Design
Logo design is an important part of any business’s branding strategy. In our modern digital world, strong and clear brand messaging is vital. Your logo is the visual representation of your brand. However, from finding the right colors, fonts, and shapes to conveying...
Brand Development Strategies for Business Services
Brand development is an important part of any business, but the approach to brand development can differ significantly between a service business and a product business. Service businesses need to focus on creating a strong emotional connection with their customers,...
Matcha Design Wins Seven Gold and Silver Communicator Awards for their 29th Season
Matcha Design Takes Home Three Gold Awards and Four Silver Awards in 2023 Continuing their legacy of providing award-winning service, Matcha Design has once again earned high honors at the 29th Annual Communicator Awards. These award-winning projects are listed below....
Practical Ways to Find Your Niche
65% of small businesses fail in the first ten years. This is, in part, because they often fail to find a niche. Finding a niche is an incredibly important aspect of running and maintaining a business, yet it’s one of the most overlooked steps. Finding the right niche...
Make Me a Simple Design
Here is the thing, if you work in the design industry for a while, you often hear the request “just make me a simple design. Nothing fancy.” Of course, quality design can be simple to the eye. Professional designers know how to leverage negative space, and ensure the...
5 Things Very Few People Know About UX
While UX is a word many people know of, it’s not a well-understood field by many. On the surface, it seems like a simple concept: make the user experience better. However, it requires extensive expertise that can’t be overlooked. UX designers certainly need design and...
Not Everyone Can Be a Designer
The field of graphic design is often misconstrued as an effortless profession, but this couldn't be further from the truth. It is an intricate craft that demands a mix of technical expertise, creative innovation, and critical thinking. When only viewing the final...
Designing for Diversity: How Inclusive Design Can Help Your Brand Connect with a Broader Audience
Brands that embrace diversity and inclusivity are more likely to succeed in today's global marketplace. In this post, we'll discuss why inclusive design is so important for reaching a wider audience and share some best practices for creating a design strategy that...
Why Great Design is the Key to Building Trust with Your Customers
In a crowded marketplace, customers are looking for brands that stand out and make an authentic connection. Great design can help you achieve both goals by creating a visual language that speaks directly to your target audience. In this post, we'll discuss why design...
Tips to Optimize Programming in Any Language
Good programming involves more than simply writing software that solves a problem or accomplishes a task. Good programming considers a number of factors, such as the speed of operations, error handling, development time, and maintainability of code. Here are some...
How to Create a Meaningful Web Design
Anyone can slap together a website using a website builder, but if you want to create a meaningful website, you’ll have to put more effort into it. Visitors aren’t interested in websites that don’t speak to them - in fact, 80% of people say that they’ll be more likely...
10 Most Creative Entrepreneurs in the United States
Who are your business idols? The people who inspire you to get up every day and create interesting, new products and services for your customers? The people who paved the way for your business? I don’t know who your rockstars are, but I want to share 10 of mine with...
Should I Join the Anti-Smartphone Revolution?
You may have heard about the dumb phone revolution or the anti-smartphone movement and thought, “That sounds intriguing!” This article is written for you. If you’ve ever wondered what it’d be like to spend less time on the internet, ditch your smartphone (or not use a...
7 Challenges to Becoming Effective
If you haven’t read it, you’ve at least heard of the best-selling book, “7 Habits of Highly Effective People” by Stephen R. Covey. The book has sold over 30 million copies since its 1989 debut and is extremely popular with business owners. Though the ideas in the book...
Branding Plan Basics
A branding plan is a vital first step in building your brand. Every “brick” of branding that you place for your company will be built upon the branding strategy. But what if you’re at a loss about how to develop a plan in the first place? In this article, we’ll cover...
Is ChatGPT a Modern Wonder?
ChatGPT was launched at the end of November 2022. It erupted onto the scene, taking a little under a month to elicit a strong response from supporters and dissenters alike. In this article, we’ll attempt to shed light on what ChatGPT is, giving a backdrop on some of...
Elevate Your Profits With Good Design
Sometimes, I think about those brands that have become completely iconic. The ones where you could show their logo to anyone in any country and they would immediately know the name of the brand. And I wonder, how much of that company’s great success came from their...
Psychological Tricks to Improve Your Business
The human mind is powerful - and as a business owner, there are some psychological tricks you can use to improve your business. In this article, we’ll share customer service tips and mental techniques that will keep you focused on improvement. Read on to learn more!...
Top 25 Useful Things To Do Between Christmas & New Year
The days between Christmas and New Year are fantastic for helping us refocus, reconnect with our families and lives, and reflect on the year. There are plenty of useful things you can do during this time to get the most out of this experience - so here are our top 25...
30 Interview Questions for a Creative Team
If you’re in a position of leadership at a design company, chances are you’ll have to interview other prospective members of your creative team at some point. In this article, we’ll go over some of the best interview questions we’ve found. We’ll cover basic interview...
The Importance of Social Responsibility to Your Company Culture
Every company has a cause today, and social responsibility has become a major determinant of whether consumers want to do business with your company. That said, social responsibility is still a highly-contested topic, and many believe it’s either unnecessary or even...
Christmas Marketing for Business Services
It’s easy to find holiday marketing tips for eCommerce businesses. There are all kinds of ways to repackage or bring awareness to products, but for business services, it gets a bit more tricky. After all, what you have to offer isn’t something you can simply hand...
The Power of Gratitude in Business
“It is not joy that makes us grateful; it is gratitude that makes us joyful.” ~ David Steindl-Rast Practicing the art of gratitude is an ancient tradition that sparks joy and incites the power of ‘enough’. Happiness is a common side effect of continual thankfulness:...
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