1. Site mapping Before we jump into a website’s site map design, you’ll require three things: Time A strong sitemap can’t be designed in 20 minutes. Does your business have the necessary time? People Key participants should contribute to the sitemap design. Who could...
In today's scenario, technology alterations are very frequent, it befits more stimulating to retain information protected on the web. These tips will upsurge your chances to keep hackers and cyber-thieves at bay. 1. Create and preserve solid passwords. Earlier there...
Tag Management System is a new, unique way of marketing which allows the online marketers to easily connect, manage, and unify their digital marketing resources (e.g., web analytics, PPC, newsletters, digital advertising, social media platforms, etc.) without putting...
When it comes to running your online business, one of the biggest issues that you will face is converting visitors into customers. It is difficult enough building up web traffic, but it becomes even worse if you cannot get them to purchase the products that you have...
You’ve used media queries to soften up your previously rigid web design, and added some nifty mobile navigation for your smartphone-using customers. But you keep running into some elements that just won’t change size the way you need them to. What do you do now? Today...
There are plenty of challenges in converting a static website into a responsive one which works with browsers both big and small. In Part 1 of this series, we discussed media queries as a tool to make your site more malleable. These handy CSS constructs can go a long...
In April 2015, Google changed their search ranking algorithm to subtly bump down websites which weren't mobile-friendly. This caused a chain reaction of website owners who needed their sites to become "responsive," a term for sites which dynamically change depending...
Nowadays, websites have become a requirement for every business. However, many businesses will spend the money to get a website and end up disappointed by the results. "We expected it to have more of an impact on our business" is a complaint we hear a lot from clients...
Since the last time we discussed SEO tips in this blog, progress has continued apace in the struggle to get to the top of the Google heap. Marketers fight to increase their customers’ rankings, while search engines continue to refine what works and what doesn’t to...
Web marketing has spawned a burgeoning industry in web analytics. Any company worth its salt will have one or more trackers built into their website, designed to accumulate basic information about visitors: where they are geographically, what browser and operating...
The evolution of the user interface, or UI, has been very interesting to watch for those of us who have been there from the beginning. Back in the very old days, computers were cold and forbidding, with stark text on black backgrounds, emitting occasional beeps if you...
I'll take a stand here: The slavish support of older web browsers is holding back the development of the World Wide Web. Unless there's a very good business reason to keep up that support, many developers would prefer to toss them on the junk heap of history and focus...