Wearable technology will be a hot commodity for 2015. The rapid rise of Android Wear devices, Google Glass, and the upcoming iWatch, along with Fitbit fitness bands and their copycats, demonstrates that there's surprising power in small packages. For the past several...
A new year is a fresh start, a time that many people use to start thinking about those aspects of their lives that can be improved. Most of us just consider the most immediate things: eating right, working out, and generally trimming the fat. But how long has it been...
As a companion piece to our previous blog post “10 Common Mistakes for Young Designers,” we decided to take a look at the more technical aspect of web development. Through our observations on different websites and our conversation with different developers over the...
A good design is a practical design but with the complexity of platform compatibility, industry requirements, demanding clients to the stress of meeting deadlines; achieving greatness in design isn't as simple as you think. In the interest of young designers...
It's true: 2014 is nearly over! Now, it's time to look at the top four marketing trends that we expect to see in 2015. It should be noted that digital marketing dramatically outpaced all other marketing approaches, including phone, television, radio, print, billboards...
When writing content, whether it's for your website, marketing materials, a press release, a lead capture page or another project, there are a few rules that you'll want to follow as you write the title/headline and introduction. The title and intro are (arguably) the...
Web developers, at least good ones, try not to release the programs they write without having full confidence they'll work under normal (and many abnormal) circumstances. Testing is an absolutely necessary part of every development cycle. Despite a dizzying variety of...
When a customer requests a website which scales well between mobile browsers and full screens (better known as "responsive design"), often they don't understand why it requires so much extra work. But designing a responsive site requires a unique sort of design...
Do you need to write content for your website? Content writing can be a challenge, especially for those individuals who aren't experienced writers. But the following approach can be helpful to anyone who's uncertain of where to begin and how to go about authoring an...
Now that you understand more about the basics of hashtags and how beneficial they can be to your business, here are some helpful tips on the etiquette of using hashtags. Understanding the “Do’s and Don’ts” of using hashtags is helpful in keeping your online image...
You’ve seen them everywhere from Twitter posts to late night spoofs with Jimmy Fallon and Justin Timberlake - the hashtag. You may be asking yourself, what exactly is a hashtag, what does it do exactly, and how can it help strengthen my marketing efforts?...
Many inexperienced web developers embark upon the challenging task of creating a website, but many amateur website designers run into the same road block: they find that it's extremely challenging to create a site that's user-centric! A web design that lacks...