Companies trying to get their products in the public eye are confronted with a seemingly endless conglomeration of social platforms which are constantly gaining and losing users. Modern marketers must remain on top of trends to a level never seen before. Where...
When you're marketing a product or service to another business, it's important to outline the measurable, tangible results that are associated with your product or service. An average Joe consumer is heavily swayed by trends and emotion, so you can use these factors...
If you watched the Super Bowl last Sunday, you probably saw the stellar Budweiser "Lost Dog" commercial (if you missed it, catch it here). This ad, which hits on timeless themes of loyalty and friendship, has generated a tremendous amount of buzz and has been...
Most companies are adept at marketing products to the general public and to fellow companies, but marketing services to fellow business owners can be more challenging. So in today's article, we'll explore how to launch an effective B2B marketing campaign for your...
The Internet is an amazing accomplishment, making the sharing of enormous amounts of information and data as simple as clicking a mouse or tapping a screen. But like all human endeavors, there are criminals waiting to exploit it, people who delight in breaking trusts...
When was the last time you refreshed your company website's design? If the answer is more than a couple years, then it's time to consider a refresh for your headquarters on the web. In today's tech-centric world, your identity on the web is an absolutely essential...
Wearable technology will be a hot commodity for 2015. The rapid rise of Android Wear devices, Google Glass, and the upcoming iWatch, along with Fitbit fitness bands and their copycats, demonstrates that there's surprising power in small packages. For the past several...
A new year is a fresh start, a time that many people use to start thinking about those aspects of their lives that can be improved. Most of us just consider the most immediate things: eating right, working out, and generally trimming the fat. But how long has it been...
As a companion piece to our previous blog post “10 Common Mistakes for Young Designers,” we decided to take a look at the more technical aspect of web development. Through our observations on different websites and our conversation with different developers over the...
A good design is a practical design but with the complexity of platform compatibility, industry requirements, demanding clients to the stress of meeting deadlines; achieving greatness in design isn't as simple as you think. In the interest of young designers...
It's true: 2014 is nearly over! Now, it's time to look at the top four marketing trends that we expect to see in 2015. It should be noted that digital marketing dramatically outpaced all other marketing approaches, including phone, television, radio, print, billboards...
When writing content, whether it's for your website, marketing materials, a press release, a lead capture page or another project, there are a few rules that you'll want to follow as you write the title/headline and introduction. The title and intro are (arguably) the...