Blog
Finding Positivity in Your Work Life: A Perspective Shift
Some people are comfortable with complaining about their jobs. It’s just a fact of life, right? It’s true it can be a struggle to find the upsides in your work life, but it’s not impossible. Sometimes, all it takes is a perspective shift. The negativity that surrounds...
10 Most Creative Entrepreneurs In The United Kingdom
Creativity in entrepreneurship goes beyond inventing new products or services. At its core, creativity is about solving problems in unique ways, striving for innovation, and driving growth with imaginative visions. The United Kingdom is home to many creative,...
Rebel Marketing Tactics: Disrupting Traditional Strategies and Standing Out in a Crowded Market
Strategies where companies attempt to break into untapped markets can be highly effective. But what about strategies for standing out in crowded markets? Businesses take a number of routes to differentiate themselves from the competition. You might offer novel...
5 Actionable Marketing Strategies to Grow Your Business in 2025
Savvy business owners and entrepreneurs know that the marketing world is constantly changing. Staying on the cutting edge is essential for success, but it’s challenging to keep up with all shifting trends, especially when juggling an overwhelming load of daily tasks...
Psychology of Shapes in Graphic Design: How Geometric Forms Influence Perception
Naturally, shapes are an important part of graphic design. They’re often the building blocks of larger designs and help designers and marketers send a message. But — what are the psychological underpinnings of how they impact our perception? That’s what we’re...
Neurobranding: Leveraging Neuroscience Insights to Build Stronger Brand Connections
Imagine if you could peer into the minds of your customers, uncovering the subconscious triggers that drive their buying decisions. Neurobranding makes this possible, transforming how brands connect with their audience on a profound, emotional level. In a world...
Community-Centric Business Practices: Building Stronger Connections with Local Communities
Imagine walking into a local coffee shop where the barista knows your name, remembers your favorite drink, and even asks about your kids’ baseball game. This level of personal connection isn't just heartwarming—it's a powerful example of how small businesses can...
Exploring Value-Based Pricing Models for Small Businesses
Pricing is a powerful tool for conveying value and driving conversions. Businesses must employ strong pricing strategies. For small businesses, value-based pricing models can be a compelling way to structure their pricing to prioritize consumer flexibility and help...
Brand Rituals: Fostering Emotional Connections through Ritualistic Brand Experiences
Chances are you’ve had an experience like this – a brand goes above and beyond to make you feel like you’re a part of something bigger. Increasingly, brands are finding success by engaging customers in brand rituals. These consistent, meaningful experiences create...
Brand Alchemy: Transforming Brand Elements into Symbolic Meaning and Emotional Value
Picture an old wizard in a damp, dark room deep in the heart of a medieval tower, trying to find that elusive concoction that will transform one element into an endless supply of gold, enriching the life of…your brand. Wait a minute. That’s not medieval alchemy;...
Matcha Design Clinches Top Honors At 22nd Service Industry Advertising Awards
For the 14th year in a row, the Tulsa B2B services firm Matcha Design has been honored with multiple awards at the 2024 Service Industry Advertising Awards. Their latest triumph cements their 14-year streak of outstanding achievement at this industry showcase. Since...
Brand Poetry: Crafting Evocative Language and Verbal Identity for Brands
Imagine walking down the aisle of a supermarket, bombarded by countless products vying for your attention. Amidst the visual chaos, a single phrase on a shoebox catches your eye–just three words. Instantly, you're transported into a world of athletic ambition and...
Neurobranding: Leveraging Neuroscience Insights to Build Stronger Brand Connections
Imagine if you could peer into the minds of your customers, uncovering the subconscious triggers that drive their buying decisions. Neurobranding makes this possible, transforming how brands connect with their audience on a profound, emotional level. In a world...
Community-Centric Business Practices: Building Stronger Connections with Local Communities
Imagine walking into a local coffee shop where the barista knows your name, remembers your favorite drink, and even asks about your kids’ baseball game. This level of personal connection isn't just heartwarming—it's a powerful example of how small businesses can...
Exploring Value-Based Pricing Models for Small Businesses
Pricing is a powerful tool for conveying value and driving conversions. Businesses must employ strong pricing strategies. For small businesses, value-based pricing models can be a compelling way to structure their pricing to prioritize consumer flexibility and help...
Brand Rituals: Fostering Emotional Connections through Ritualistic Brand Experiences
Chances are you’ve had an experience like this – a brand goes above and beyond to make you feel like you’re a part of something bigger. Increasingly, brands are finding success by engaging customers in brand rituals. These consistent, meaningful experiences create...
Brand Alchemy: Transforming Brand Elements into Symbolic Meaning and Emotional Value
Picture an old wizard in a damp, dark room deep in the heart of a medieval tower, trying to find that elusive concoction that will transform one element into an endless supply of gold, enriching the life of…your brand. Wait a minute. That’s not medieval alchemy;...
Brand Poetry: Crafting Evocative Language and Verbal Identity for Brands
Imagine walking down the aisle of a supermarket, bombarded by countless products vying for your attention. Amidst the visual chaos, a single phrase on a shoebox catches your eye–just three words. Instantly, you're transported into a world of athletic ambition and...
Designing for Neuroaesthetics: How Brain Science Influences Visual Perception
Think about those websites or products that were pleasing to your eyes. Now, think about those that made you feel like you had information overload. What’s the difference? The first one was designed with neuroaesthetics in mind. Neuroaesthetics is the study of how the...
Designing for Emotional Intelligence: Creating Empathetic User Experiences
Have you ever experienced a product or service that seemed to understand your emotions and respond to your needs in a truly empathetic way? Imagine a world where every interaction with technology leaves you feeling understood and supported on an emotional level....
Microinteractions: Enhancing User Engagement with Small Design Details
Discover the power of microinteractions – those tiny details that make a big impact. By leveraging these small design elements, you can create an immersive and engaging experience for users of all ages. What was the last video you left a “like” on? Every time you...
Web Design for Generational Audiences: Tailoring Designs for Different Age Groups
Are you struggling to design a website that resonates with different age groups? Understanding the unique preferences and behaviors of different age groups is key to designing a website that captivates and engages your target audience. Tailoring web designs to suit...
Unlock Success: 8 Insider Content Marketing Tips for Service Industries
It’s no secret that content marketing is a powerful growth strategy for businesses in the services industry. There’s a reason why, in 2024, the total value of the content marketing industry is estimated to reach $600 billion. However, it’s not as simple as just...
Biophilic Design Elements in Websites: Bringing Nature Indoors Digitally
Imagine walking through a serene forest. Few things are more soothing than the different shades of green leaves, gently curving streams, and soft sound of birdsong found in a natural environment. What if you could bring that soothing experience to your website? You...
Matcha Design Takes Top International Emerging Media Award for MidFirst Bank Online Course
Matcha Design was an Innovator Award winner in the 2013 Summit Emerging Media Award (Summit EMA) competition for their work with MidFirst Bank on MoneyMoments Online Course. “We are really excited to receive the Innovator Award from this year’s Summit Emerging Media…
Matcha Design Wins The Best in Identity and Web Design for Solomon Consulting Group at the DesignFirms Awards
Matcha Design recently brought home two big wins at the DesignFirms awards in identity and web design for Kansas client, Solomon Consulting Group. The DesignFirms™ awards showcase the best work from designers and developers around the world; elevating the creative…
Matcha Design Wins Gold at The 2013 International Davey Awards
The International Academy of the Visual Arts (IAVA) awarded Matcha Design with four awards at The 2013 Davey Awards this year. With nearly 4,000 entries from across the US and around the world, Matcha Design joins the finest creative work from the best small firms,…
Matcha Design Places in Top International Award – 2013 Summit Creative Awards
Matcha Design is a gold winner in the 2013 Summit Creative Award® competition for its creative work for Revolve Church. With over 5000 submissions from 25 countries, gold is awarded to only one entry in each category. “Winning a Summit Creative Award is…
Matcha Design Client Work Wins At The 2013 Communicator Awards
The winners of The 2013 Communicator Awards have been announced by the International Academy of the Visual Arts, and Matcha Design is proud to be among the winners with nine selected client projects. With over 6000 entries received from across the US and around the…
Matcha Design Honored With Two Website Design Awards This Month For Client Work
Tulsa’s Matcha Design recently pulled in two awards for excellence in website design from the DesignFirms™ Web awards for tulsaconservatory.org and bluespeedav.com. The DesignFirms™ Web awards showcase some of the best work on the Web from designers and developers…
Matcha Design Receives 13 National Awards, Including Two Gold and Four Silver for Client Work
Matcha Design was honored to receive 13 national awards from The 10th Annual Service Industry Advertising Awards (SIAA) for work in the print design, video production and website design fields. Nearly 2,000 entries were received from more than 400 advertising agencies…
Matcha Design Starts 2013 Earning Two Awards From DesignFirm Web Awards
Matcha Design started the new year by earning two new awards in Website design from the DesignFirms™ web awards for RebuildingTogetherTulsa.org and DanielHenderson.com. The DesignFirms™ web awards showcases some of the best work on the web from designers and…
The International Davey Awards Announce Matcha Design as a 2012 Silver Winner
Tulsa-based design firm, Matcha Design, is proud to report three silver awards from the International Davey Awards for their work in website design, corporate identity and online advertising and marketing. With nearly 4,000 entries from across the US and around the…
Matcha Design Earned 25 Service Industry Advertising Awards in 2011
Matcha Design is proud to announce 25 awards from the 8th Annual Service Industry Advertising Awards (SIAA). “We strive to serve up excellent creative vision every day.” said Chris Lo, President and Creative Director of Matcha Design. “To create a project that wins an…
Tulsa Based Matcha Design Wins 15 Communicator Awards
Matcha Design has earned 5 Awards of Excellence (Gold) and 10 Awards of Distinction (Silver) in the 2012 Communicator Awards competition by the International Academy of the Visual Arts. “This is the third year in a row that Matcha Design receives awards from the…
Matcha Design Honored with Seven 2011 International Davey Awards
Matcha Design, a Tulsa-based design agency, was awarded seven 2011 Davey Awards in the business-to-business magazine ad category, print category, online film, and video category as well as self-promotional website category. With over 4,000 entries from across the US…
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