Occasionally someone will refer to one of our designs as “a work of art.” While this is flattering, we don’t usually see it this way. Artists and designers both create visual compositions using a shared knowledge base, but the thought process, reasons, and results is...
Companies trying to get their products in the public eye are confronted with a seemingly endless conglomeration of social platforms which are constantly gaining and losing users. Modern marketers must remain on top of trends to a level never seen before. Where...
If you watched the Super Bowl last Sunday, you probably saw the stellar Budweiser "Lost Dog" commercial (if you missed it, catch it here). This ad, which hits on timeless themes of loyalty and friendship, has generated a tremendous amount of buzz and has been...
Wearable technology will be a hot commodity for 2015. The rapid rise of Android Wear devices, Google Glass, and the upcoming iWatch, along with Fitbit fitness bands and their copycats, demonstrates that there's surprising power in small packages. For the past several...
A good design is a practical design but with the complexity of platform compatibility, industry requirements, demanding clients to the stress of meeting deadlines; achieving greatness in design isn't as simple as you think. In the interest of young designers...
When writing content, whether it's for your website, marketing materials, a press release, a lead capture page or another project, there are a few rules that you'll want to follow as you write the title/headline and introduction. The title and intro are (arguably) the...
There's a saying that 'content is king' when it comes to creating a successful website or web-based marketing materials. But that 'content is king' phrase refers to high quality content only. Poorly-written content can do much more harm than good! So when you're...
At Matcha Design, we specialize in providing a full range of different services to clients. But on occasion, we encounter a client who doesn't use their resources in a manner that allows them to grow their business in a way that leverages all available resources. We...
When it comes to building a successful website, most businesses somewhat have an idea of what they want the site to achieve, and will bring a wish list or an actual site map to our initial consultation meeting. After the meeting, our team goes through a creative...
With Independence day right around the corner, there is a bevy of patriotic items strewn throughout the stores in our country. The red, white, and blue color scheme plays a key role during the month of July. You can find this combination in a variety of forms from...
Nowadays, you can find a Facebook fan page, Twitter, etc. for just about anything. This especially applies to many businesses. The world of social media has boomed within the past decade and companies have taken notice. As they began to delve into the world of social...
Don't have time to brainstorm ways to grow your business? Check out our five simple, but effective ideas to help move your business forward! 1. Make sure clients find you Your clients need to find you fast and easy. There are many ways to approach this topic, but No....