Blog
The Evolution of Minimalistic Design
Minimalism has changed throughout the years, starting with a focus on geometric shapes and eventually moving to the multi-faceted phenomenon we enjoy today. Minimalism has become a trend in architecture, art, interior and graphic design. Bauhaus School in Germany:...
How to Attract Your Audience with Your Brand
If you’ve been put work into building your brand (or rebranding) the next step is to focus on attracting your audience. Want to know how do that? We’ve got five simple steps. 1. Know That Your Brand Should Be Customer-Focused On your side, branding is intentional....
Top 5 Tips for a Successful Online Ad
Online ads are everywhere - but how can you create a successful online advertising campaign? For all things marketing, you should start with research - but there’s a lot more to it than that. 1. Research and Talk to Your Target Audience If you’ve already got client...
Designing for Mobile in 2024: Trends, Factors, and Avoiding Pitfalls
In the ever-evolving world of technology, designing for mobile devices has become increasingly crucial for businesses and organizations of all sizes. As we move into 2024, the landscape of mobile design is set to undergo significant transformations, driven by emerging...
The Art of Useful Pages and Engaging Content: Part Two
In Part One of our series, we talked about how to build your homepage, “About Us” page, and shop/consultation pages - but there’s much more to creating a successful website than that! You’ll also need a “Contact” page, high-quality content, an FAQ, testimonials, and...
The Art of Useful Pages and Engaging Content: Part One
Building a website isn’t a quick two-step process. It takes a lot of research, time, and effort to create a good one - and it takes ongoing work if you’re planning to keep driving organic traffic to your website through high-quality blog posts. Learn how to create an...
What’s the Point of Being Humble
“I am resilient.” “I know my worth.” “I am successful.” “I am proud of myself.” “I am enough.” Everywhere you look today, there are positive affirmations. Reminders that we are amazing, capable people “made of stardust.” A little confidence can be a good thing. We...
Matcha Design has a Top Digital Agency Website by Design Rush
We are extremely delighted to share the wonderful news that Design Rush has chosen Matcha Design's website as one of The Best Digital Agency Websites for the year 2024! This acknowledgment serves as a clear testament to the unwavering commitment of our team in...
The Psychological Impact of Logo Design
Every designer should be an “actor” of sorts. In other words, they should be able to put themselves in their customers’ shoes. It’s important that designers understand the psychological impact of every element of logo design - from the colors to the typography. 1. The...
Matcha Design Celebrates 20 Years of Innovation and Excellence
After two decades of providing design services to companies big and small, Matcha Design remembers its humble beginnings and looks forward to new horizons. Matcha Design was founded in 2004 by Chris Lo, a professional creative who wanted to make it easy for businesses...
It’s Alive! Skeuomorphism: The Frankenstein’s Monster of Design
What is Skeuomorphism, Anyway? Skeuomorphism is a long word used in user interface (UI) design with a fairly simple meaning. The word is used to describe design elements that mimic their real-world counterparts in how they look and how users interact with them....
Ten Timeless Graphic Design Trends
In the fast-paced world of design, trends come and go quicker than tribal tattoos in the 90s. But some design elements have stood the test of time, grabbing attention and conveying a feeling of professionalism that mid-sized businesses to giant corporations long for....
Ten Timeless Graphic Design Trends
In the fast-paced world of design, trends come and go quicker than tribal tattoos in the 90s. But some design elements have stood the test of time, grabbing attention and conveying a feeling of professionalism that mid-sized businesses to giant corporations long for....
The Role of Design in Crafting a Seamless Customer Journey
Many people don’t think about design and how it affects the customer journey (unless, of course, they’re designers). But design is a major part of creating a seamless customer journey. Without design, you’d be missing out on major elements of the typical customer...
Enhancing Employee Communication Through Internal Communication Campaigns
It could be tempting to skip out on employee communication campaigns. You’re already paying your employees, but clients are where you get the big money from! But if you think this way, you’re making a mistake. Your employees and your company culture set the tone for...
Unleashing the Power of Call-to-Action: Strategies and Best Practices for Websites
A well-designed website alone isn’t enough to drive conversions. The key lies in a strong call-to-action (CTA) that captures the attention of website visitors and motivates them to take a desired action, be it making a purchase, subscribing to a newsletter, or filling...
The Art of Storytelling in Brand Strategy
Chris Lo, the founder of Matcha Design, was born to be a designer. “From the first time I learned to draw and held a camera in my hands, I was hooked on creative expression. The problem was that no one else saw it. Not my parents, not my first art director, not the...
Should You Hire for Personality?
Have you heard the term “personality hire” recently? And does your company specifically look for personality hires to add to the team? Let’s discuss the benefits, risks, and considerations for hiring based on personality. If you’ve never heard of personality hires,...
Finding Pain Points in Graphic Design: Part 2
Welcome to part two of our series on graphic design pain points for non-digital materials. This one will be fun - we’re talking about designing book covers, album covers, stickers, and packaging! (Did you miss part one of our series? Check it out here!) Pain Points...
Finding Pain Points in Graphic Design: Part 1
People are always talking about finding pain points for interactive design (web design, apps), but what about other types of graphic design? Each design type comes with unique challenges and solutions. Pain Points for Print Ads and Posters Print ads and posters should...
The Power of Trust in Branding: How to Win Over Customers
Getting your clients (and potential clients) to trust you is half the battle… but it’s a tough one. In fact, 54% of Americans say they’ve lost trust in a brand, and the two things customers want are good value for the price and high-quality products/services. ...
Modern Nostalgia by Design
Did you know that modern nostalgia has become a graphic design trend for the second year in a row? With its blend of old and new, it captures the joy of days gone by while enabling people to stay tethered to reality. In other words, it’s a win-win situation for many...
Level Up Your Projects: The Ultimate Guide to Gamification
In uncertain economic times, maintaining company morale can be challenging. Employees may be dealing with holiday stress and struggling to complete projects on time. Gamification can help boost productivity during this time, giving employees something to look forward...
Throwback Marketing & Design: Why Nostalgia Works
Ahh, nostalgia! Nothing gets us wistful and misty-eyed like the thought of days gone by - which is what makes it such an effective marketing and design tool. If Fashion is Your Passion, Consider This Ever noticed how style and fashion trends tend to boomerang? In...
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