Blog
Matcha Design has a Top Digital Agency Website by Design Rush
We are extremely delighted to share the wonderful news that Design Rush has chosen Matcha Design's website as one of The Best Digital Agency Websites for the year 2024! This acknowledgment serves as a clear testament to the unwavering commitment of our team in...
The Psychological Impact of Logo Design
Every designer should be an “actor” of sorts. In other words, they should be able to put themselves in their customers’ shoes. It’s important that designers understand the psychological impact of every element of logo design - from the colors to the typography. 1. The...
Matcha Design Celebrates 20 Years of Innovation and Excellence
After two decades of providing design services to companies big and small, Matcha Design remembers its humble beginnings and looks forward to new horizons. Matcha Design was founded in 2004 by Chris Lo, a professional creative who wanted to make it easy for businesses...
It’s Alive! Skeuomorphism: The Frankenstein’s Monster of Design
What is Skeuomorphism, Anyway? Skeuomorphism is a long word used in user interface (UI) design with a fairly simple meaning. The word is used to describe design elements that mimic their real-world counterparts in how they look and how users interact with them....
Ten Timeless Graphic Design Trends
In the fast-paced world of design, trends come and go quicker than tribal tattoos in the 90s. But some design elements have stood the test of time, grabbing attention and conveying a feeling of professionalism that mid-sized businesses to giant corporations long for....
The Role of Design in Crafting a Seamless Customer Journey
Many people don’t think about design and how it affects the customer journey (unless, of course, they’re designers). But design is a major part of creating a seamless customer journey. Without design, you’d be missing out on major elements of the typical customer...
Enhancing Employee Communication Through Internal Communication Campaigns
It could be tempting to skip out on employee communication campaigns. You’re already paying your employees, but clients are where you get the big money from! But if you think this way, you’re making a mistake. Your employees and your company culture set the tone for...
Unleashing the Power of Call-to-Action: Strategies and Best Practices for Websites
A well-designed website alone isn’t enough to drive conversions. The key lies in a strong call-to-action (CTA) that captures the attention of website visitors and motivates them to take a desired action, be it making a purchase, subscribing to a newsletter, or filling...
The Art of Storytelling in Brand Strategy
Chris Lo, the founder of Matcha Design, was born to be a designer. “From the first time I learned to draw and held a camera in my hands, I was hooked on creative expression. The problem was that no one else saw it. Not my parents, not my first art director, not the...
Should You Hire for Personality?
Have you heard the term “personality hire” recently? And does your company specifically look for personality hires to add to the team? Let’s discuss the benefits, risks, and considerations for hiring based on personality. If you’ve never heard of personality hires,...
Finding Pain Points in Graphic Design: Part 2
Welcome to part two of our series on graphic design pain points for non-digital materials. This one will be fun - we’re talking about designing book covers, album covers, stickers, and packaging! (Did you miss part one of our series? Check it out here!) Pain Points...
Matcha Design Triumphs with 5 New Communicator Awards
Matcha Design Wins 3 Silver Awards and 2 Gold Awards in 2024 We are more than pleased to announce that Matcha Design has been recognized for excellence in design at the 30th Annual Communicator Awards. The award-winning projects are listed below. Gold Award of...
Finding Pain Points in Graphic Design: Part 1
People are always talking about finding pain points for interactive design (web design, apps), but what about other types of graphic design? Each design type comes with unique challenges and solutions. Pain Points for Print Ads and Posters Print ads and posters should...
The Power of Trust in Branding: How to Win Over Customers
Getting your clients (and potential clients) to trust you is half the battle… but it’s a tough one. In fact, 54% of Americans say they’ve lost trust in a brand, and the two things customers want are good value for the price and high-quality products/services. ...
Modern Nostalgia by Design
Did you know that modern nostalgia has become a graphic design trend for the second year in a row? With its blend of old and new, it captures the joy of days gone by while enabling people to stay tethered to reality. In other words, it’s a win-win situation for many...
Level Up Your Projects: The Ultimate Guide to Gamification
In uncertain economic times, maintaining company morale can be challenging. Employees may be dealing with holiday stress and struggling to complete projects on time. Gamification can help boost productivity during this time, giving employees something to look forward...
Throwback Marketing & Design: Why Nostalgia Works
Ahh, nostalgia! Nothing gets us wistful and misty-eyed like the thought of days gone by - which is what makes it such an effective marketing and design tool. If Fashion is Your Passion, Consider This Ever noticed how style and fashion trends tend to boomerang? In...
The Difference Between Experienced Designers and Rookies
Everyone’s gotta somewhere, right? Here at Matcha Design, we’re aware of that, and we’re endlessly grateful to have gotten our start. That said, there are a lot of benefits to choosing experienced designers over newbies. Pitfalls of “Trendy and Hip” Technology is...
Keep It Simple (Easier Said Than Done)
When you’re creating something, be it a website, product, or even a business plan, the temptation to add all the bells and whistles can be pretty strong. You might think, “The more features, the better, right?” Well, not always. By keeping things simple and easy to...
Do You Know How a Professional Designer Creates Attractive Web Design?
Oh, what a tangled web we weave! But we’re not talking about deception today, we’re diving into the intricacies of web design. It’s a tall order, but with our help, you should have a grasp on design principles and what goes into designing a website. The Importance of...
How to Set Yourself Apart Series: Video Editor
Video editors are tasked with crafting memorable narratives that captivate audiences. As the demand for high-quality video content skyrockets, it's become more important than ever for editors to establish a unique signature style. Doing so requires a nuanced mix of...
How to Set Yourself Apart Series: Web Developer
In a world where coding skills are multiplying by the minute, it's crucial to have a few aces up your sleeve to stand out from the crowd.Here’s how you can do just that. Find Your Unique Value Proposition Web developers, like most professionals, bring a unique set of...
How to Set Yourself Apart Series: Editor
When you’ve mastered the skill of content creation, you’re able to reach a new height: editing other people’s work to make it shine brighter than ever before. Here’s how to set yourself apart as an editor. Find Your Unique Value Proposition One of the most important...
How to Set Yourself Apart Series: Marketing Director
If you’re looking for your next (or first) marketing director role, it’s crucial to stand out among the rest. From showing your strategy skills in a variety of media to sharing how you motivate a team, every second you spend setting yourself apart is sure to pay off....
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