Blog
10 Most Creative Entrepreneurs in Japan
You knew our list of the 10 most creative entrepreneurs in Japan was coming - we are Matcha Design, after all! You may be surprised to learn the names behind some of the most notable companies you’ve heard of. Read on to learn about the best entrepreneurs born in...
Keep Learning: A Constant Goal for Creatives
With deadlines looming overhead and the next project always on the horizon, it can be a struggle for creatives to justify the time it takes to sharpen skills, develop new ones, or stay on top of the industry. However, whether your knowledge base is design or another...
The Truth on Measuring Business Services Success
It’s relatively easy for a business that sells products to measure success. All it really takes is a simple, “How many people are buying our product?” but with business services, it’s more challenging. There are several touchpoints along the way, all of which are...
What’s Your Interstellar Leadership Style?
More interstellar content, you say? We thought you’d never ask! In this article, we’ll talk about how to tell which leader from the interstellar war saga you are most like. Let’s dive in! The Dark Lord If you’re a dark lord, your team trembles whenever you enter a...
Crafting Catchy Content: Make it Memorable
Developing catchy content is a challenge for marketers and business owners. How can you take something ordinary (words, visuals, etc.) and put them together to create fantastic brand messaging? Today, we’ll compare two shows from an entertainment giant, and explain...
How to Find the Best Content Marketing Ideas for Your Business
As a business owner, finding content marketing ideas can start to feel like being a hamster on a wheel - there are only so many topic ideas you can come up with before you run out of steam. Thankfully, there are as many ways to become inspired as there are hamsters -...
The Sticky Truth About Leadership
Leadership qualities must be learned - but it’s possible that not everyone is capable of learning them. Some of these traits are quite difficult to develop for some people - so what’s the deal? Why are some people better at learning them than others? Some of the...
Are Good Leaders Born or Made?
We’ve come a long way from the outdated views of the past that dictated that the best leaders came from the children of other leaders. We have learned to accept that there are no “born leaders,” and that the skills required to become a leader can be learned. But how...
Customer Pain Points Simplified
One of the most important parts of marketing is to know your customer’s pain points - but doing the work to find those pain points seems complicated. In this article, we aim to help simplify pain points for you and give you an actionable process, even if you’re on a...
The Matter of Web Traffic, Conversion, and Bounce Rate
As a business owner or marketer, there are several key performance indicators (KPIs) you can check for your website, including web traffic, conversions, and bounce rates. Each of these can prove helpful, but is there one you should be more concerned about? What’s the...
What is Digital Transformation and Why Do I Care?
Keeping up with rapidly changing technology is a major challenge for many businesses, yet it’s vital for long-term success. Technological changes impact how people look for solutions, interact with brands, and much more. Growing your brand in the 2020s requires a...
How to Create a Website That’s Easy to Navigate
The internet is one of the first places consumers go to research products and service providers. Growing your brand online is a key way to reach new and existing customers. For that reason, a high-quality website is a must for businesses in all industries. While you...
Make Me a Simple Design
Here is the thing, if you work in the design industry for a while, you often hear the request “just make me a simple design. Nothing fancy.” Of course, quality design can be simple to the eye. Professional designers know how to leverage negative space, and ensure the...
5 Things Very Few People Know About UX
While UX is a word many people know of, it’s not a well-understood field by many. On the surface, it seems like a simple concept: make the user experience better. However, it requires extensive expertise that can’t be overlooked. UX designers certainly need design and...
Not Everyone Can Be a Designer
The field of graphic design is often misconstrued as an effortless profession, but this couldn't be further from the truth. It is an intricate craft that demands a mix of technical expertise, creative innovation, and critical thinking. When only viewing the final...
Designing for Diversity: How Inclusive Design Can Help Your Brand Connect with a Broader Audience
Brands that embrace diversity and inclusivity are more likely to succeed in today's global marketplace. In this post, we'll discuss why inclusive design is so important for reaching a wider audience and share some best practices for creating a design strategy that...
Why Great Design is the Key to Building Trust with Your Customers
In a crowded marketplace, customers are looking for brands that stand out and make an authentic connection. Great design can help you achieve both goals by creating a visual language that speaks directly to your target audience. In this post, we'll discuss why design...
Tips to Optimize Programming in Any Language
Good programming involves more than simply writing software that solves a problem or accomplishes a task. Good programming considers a number of factors, such as the speed of operations, error handling, development time, and maintainability of code. Here are some...
How to Create a Meaningful Web Design
Anyone can slap together a website using a website builder, but if you want to create a meaningful website, you’ll have to put more effort into it. Visitors aren’t interested in websites that don’t speak to them - in fact, 80% of people say that they’ll be more likely...
5 Do’s and Don’ts of Modern Brand Messaging
If your brand’s messaging is off or inconsistent, your business will suffer. You risk losing potential clients, turning off loyal ones, and needlessly spending money. That’s why it’s important to nail down your brand messaging strategy and stick to it. Read on for...
Designing PowerPoint Presentations: The Dos and Don’ts of Presentation Design
No matter what your field of business is, if you spend time in the corporate world, you’ll have to accept that PowerPoint presentations are part of life. Some presentations are informative and helpful, while others feel tortuous, confusing, and ultimately a huge waste...
Unlocking the Power of Visual Storytelling: How Our Design Firm Can Transform Your Brand’s Narrative
More than anything else, humans are drawn to stories. For generations, human beings have passed down stories from one generation to the next, keeping traditions and cultures alive. The very word “history” includes story. This is why storytelling is of utmost...
Home Office Set Up Myth
You don’t have to look hard to find YouTube tutorials on how to set up a beautiful home office. Many people feel that it’s absolutely necessary to make a home office as attractive as possible by buying high-end desks, chairs, keyboards, etc. In fact, some think it’ll...
10 Most Creative Black Entrepreneurs in the World
In honor of black history month, we’d like to shine the spotlight on ten creative black entrepreneurs throughout the world who have what it takes to succeed, despite the odds. Inspiring millions throughout their careers, these individuals are legendary not just for...
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