Blog
The 5 Trails of Successful UX
If you’re a business owner who doesn’t specialize in design, it can be difficult to identify what a good user experience (UX) should look like. However, the last thing you want to do is fund a major design project and then find out that the functionality is lacking,...
Matcha Design 2022 Number One Oklahoma B2B Company in Clutch 2022 Top Performer’s List
Matcha Design continues to grow and receive recognition in a competitive B2B market. A worldwide leader in the B2B industry, Clutch is based in Washington DC and is the leading ratings and review platform for IT, marketing and business service providers. Clutch serves...
Matcha Design Projects Rewarded with Five 2022 Communicator Awards
Matcha Design’s Trophy Case Adds More Silver and Gold in 2022 The 28th Annual Communicator Awards recognized several Matcha Design projects with high distinctions out of the 5,000 entries they received from companies, studios, agencies, and shops ranging in size and...
10 Most Creative Entrepreneurs in Canada
Imagine an entrepreneur. Perhaps you imagine a young man in a crisp suit receiving his MBA. In fact, that image does not represent many of the greatest entrepreneurs. The entrepreneurial spirit comes in all shapes, sizes, and nationalities. Today, let’s explore the 10...
Matcha Design Brings Home 9 Awards At 19th Annual Service Industry Advertising Awards
Tulsa, OK – Matcha Design, a Tulsa marketing and advertising company that offers wraparound advertising services, brought home 9 Service Industry Advertising Awards. These awards honor companies that offer innovative services in the realm of advertising for service...
Matcha Design Tops The 2021 Ad World Masters Agency List
AI algorithm chooses Matcha Design as the best advertising agency in the United States. For the third year in a row, Matcha Design – a Tulsa, Oklahoma Graphic Design and Advertising Agency – was selected for a Gold 2021 Agency of the Year Award. For the third year in...
How to Design a Transcendent Experience?
You have probably heard your colleagues talking about businesses who create transcendent experiences. Maybe you wonder what exactly this vague term entails or maybe you understand the concept, but it sounds expensive. In this article, we want to show you how designing...
Amazon Fire HD
Amazon released the first Kindle Fire in 2011. The Kindle Fire revolutionized the e-reader industry because it ran a heavily modified version of the Android operating system, and was designed to deliver Amazon and Web content quickly and conveniently to the user. An...
Working On The Go! Free Tools Improve Your Remote Work Game
At Matcha Design we liked working remotely, even before the Covid-19 pandemic. It allows us to collaborate quickly and efficiently with our staff, local clients and those clients not so close (Canada, for example). Our computers, tablets, and phones allow us to...
What Makes A Great Logo?
Plus Three Things a Great Logo Can Do For You If a picture is worth a thousand words, then a well-crafted logo is worth a million. Logos are usually the first chance your company has to make an impression on a customer, which means that a strong logo can literally be...
Google Photos and Small Business
On May 28th, 2015, Google launched Google Photos - the newest member of the Google family of web apps. Although there are many other photo-sharing apps available that sprung up before and after Google Photos, Google Photos remains the most popular. Stacking Up Against...
Matcha Design Awarded Four Prestigious Davey Awards
Matcha Design, a full-service creative company known for their creative design solutions to complex branding challenges, brought home four prestigious awards from the 2021 International Davey Awards. The 17th annual Davey Awards accepted submissions from over 2,000...
How to Research Hashtags For Your Business
So many marketing and community management tasks are best left to in-house teams – particularly for small businesses. If your company fits that category, it’s likely you’re doing some DIY before you look for a third party agency… or your own marketing team wears a lot...
Why Hire a Professional Photographer
Why pay to hire a photographer while uncle Bob's cousin will gladly do it for a combo meal? Simply, you want to present your company or your product well to increase sales. Anyone, literally anyone can and will take pictures with a mobile phone, pocket camera or a...
What are Keywords?
Keywords are words and phrases within the theme of your topic. When your goal is to attract traffic to your website, the content on your site or within your blogs should focus around topics related to your brand. To be more specific, those topics should be something...
How to Create Award-Winning Designs
Designing for the sake of winning awards is not the best way to express creativity, but it’s good to understand the mindset of competitions. By thinking outside of the box and incorporating some new philosophies you can give yourself the best leg up. Earning awards is...
6 Ways To Build Brand Loyalty
For business owners, the idea of having loyal customers is a universal goal. It’s not so much that loyal customers can contribute to a known quantity of consistent business, but because loyal customers turn into advocates for your brand. “It’s easier to love a brand...
Effective Logos Carry Emotional Weight
We have been designing logos and brand identities for decades. The most successful companies have instant recognition. Adopting a good design for your brand isn’t only about flair—it needs to serve you well for years. Effective design requires patience and meticulous...
Can You Choose a Creative Camera
How many times do people ask what kind of camera you’re using? When out on a photo shoot, there are always clients, bystanders and other photographers that come up and ask about my choice of gear. They even tell me the brand and model of camera they use and present...
How Your Brand Promise Can Set Your Business Apart
For small and mid-sized businesses your competition, footprint, or location might be hindering your ability to scale and reach the same market as your industry’s giants. That’s okay, because everyone starts small. The next tool in your marketing strategy should be...
Our Approach to Designing a Logo
Our goal is to create an image that will instantly reflect a company’s values, which requires careful attention. All research must be conducted thoroughly, and it’s paramount that design decisions be made in an unbiased way — especially given the current environment...
Mastering Balance and Rhythm in Design
Balance From a purely psychological perspective in human relationships, any imbalance in power is sure to create tension. While this phenomenon often leads to unsuccessful relationships between people, the concept is easy to understand — and we can apply the same...
Understanding Typography in Design
Typography is the art and technique of arranging type. Like fine-tuning a sports car, creating and defining great type design involves an intricate combination of educated and thoughtful selection of typeface, point size, line length, line spacing (leading), uniform...
Understanding Space and Scale in Design
Whether the project is graphic, animation, video, architectural, or product design, fully understanding both space and scale is crucial. At the fundamental level, this is built upon spatial savvy — the effective use of whitespace, grouping, visual elements, or...
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