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Managing Finances for Entrepreneurs
Entrepreneurship can be a lot like being a parent: you dream big dreams for your company, but before it takes off, you’ll have to make a lot of financial decisions. For parents, questions like, “Do I really need a wipe warmer?” come to the forefront, but the...
Stay Motivated & Don’t Give Up!
Have you ever wondered how entrepreneurs keep going when the going gets tough? Here are some tips to stay motivated, no matter what. Entrepreneur Life is Not for the Faint of Heart Proponents of entrepreneurship sometimes paint it as a life of ease, especially on...
What Exactly Is Market Intelligence?
The term “market intelligence” is often used in the marketing world, but it can seem like a broad statement to those just learning the topic. We’ll help define what market intelligence truly entails and how you can grab it by the reins to help steer your business....
10 Most Creative Entrepreneurs in Latin America
Creativity is everywhere, and there’s no lack of it in Latin America, where so many forms of creative expression are welcome. (In case you’re wondering, this is a continuation of our entrepreneur series. We’ve already covered the most creative black entrepreneurs in...
Is Blogging Dead?
If you’ve been in our corner of YouTube lately, you’ve probably heard some say that “blogging is dead”... but is it, really? Or has blogging shifted so much that we can hardly recognize it when we compare it to what it used to be? Let’s discuss. Was it AI in the...
The Evolution of Minimalistic Design
Minimalism has changed throughout the years, starting with a focus on geometric shapes and eventually moving to the multi-faceted phenomenon we enjoy today. Minimalism has become a trend in architecture, art, interior and graphic design. Bauhaus School in Germany:...
How to Attract Your Audience with Your Brand
If you’ve been put work into building your brand (or rebranding) the next step is to focus on attracting your audience. Want to know how do that? We’ve got five simple steps. 1. Know That Your Brand Should Be Customer-Focused On your side, branding is intentional....
Top 5 Tips for a Successful Online Ad
Online ads are everywhere - but how can you create a successful online advertising campaign? For all things marketing, you should start with research - but there’s a lot more to it than that. 1. Research and Talk to Your Target Audience If you’ve already got client...
Designing for Mobile in 2024: Trends, Factors, and Avoiding Pitfalls
In the ever-evolving world of technology, designing for mobile devices has become increasingly crucial for businesses and organizations of all sizes. As we move into 2024, the landscape of mobile design is set to undergo significant transformations, driven by emerging...
The Art of Useful Pages and Engaging Content: Part Two
In Part One of our series, we talked about how to build your homepage, “About Us” page, and shop/consultation pages - but there’s much more to creating a successful website than that! You’ll also need a “Contact” page, high-quality content, an FAQ, testimonials, and...
The Art of Useful Pages and Engaging Content: Part One
Building a website isn’t a quick two-step process. It takes a lot of research, time, and effort to create a good one - and it takes ongoing work if you’re planning to keep driving organic traffic to your website through high-quality blog posts. Learn how to create an...
What’s the Point of Being Humble
“I am resilient.” “I know my worth.” “I am successful.” “I am proud of myself.” “I am enough.” Everywhere you look today, there are positive affirmations. Reminders that we are amazing, capable people “made of stardust.” A little confidence can be a good thing. We...
The Art of Useful Pages and Engaging Content: Part Two
In Part One of our series, we talked about how to build your homepage, “About Us” page, and shop/consultation pages - but there’s much more to creating a successful website than that! You’ll also need a “Contact” page, high-quality content, an FAQ, testimonials, and...
The Art of Useful Pages and Engaging Content: Part One
Building a website isn’t a quick two-step process. It takes a lot of research, time, and effort to create a good one - and it takes ongoing work if you’re planning to keep driving organic traffic to your website through high-quality blog posts. Learn how to create an...
What’s the Point of Being Humble
“I am resilient.” “I know my worth.” “I am successful.” “I am proud of myself.” “I am enough.” Everywhere you look today, there are positive affirmations. Reminders that we are amazing, capable people “made of stardust.” A little confidence can be a good thing. We...
The Psychological Impact of Logo Design
Every designer should be an “actor” of sorts. In other words, they should be able to put themselves in their customers’ shoes. It’s important that designers understand the psychological impact of every element of logo design - from the colors to the typography. 1. The...
It’s Alive! Skeuomorphism: The Frankenstein’s Monster of Design
What is Skeuomorphism, Anyway? Skeuomorphism is a long word used in user interface (UI) design with a fairly simple meaning. The word is used to describe design elements that mimic their real-world counterparts in how they look and how users interact with them....
Ten Timeless Graphic Design Trends
In the fast-paced world of design, trends come and go quicker than tribal tattoos in the 90s. But some design elements have stood the test of time, grabbing attention and conveying a feeling of professionalism that mid-sized businesses to giant corporations long for....
The Role of Design in Crafting a Seamless Customer Journey
Many people don’t think about design and how it affects the customer journey (unless, of course, they’re designers). But design is a major part of creating a seamless customer journey. Without design, you’d be missing out on major elements of the typical customer...
Enhancing Employee Communication Through Internal Communication Campaigns
It could be tempting to skip out on employee communication campaigns. You’re already paying your employees, but clients are where you get the big money from! But if you think this way, you’re making a mistake. Your employees and your company culture set the tone for...
Unleashing the Power of Call-to-Action: Strategies and Best Practices for Websites
A well-designed website alone isn’t enough to drive conversions. The key lies in a strong call-to-action (CTA) that captures the attention of website visitors and motivates them to take a desired action, be it making a purchase, subscribing to a newsletter, or filling...
The Art of Storytelling in Brand Strategy
Chris Lo, the founder of Matcha Design, was born to be a designer. “From the first time I learned to draw and held a camera in my hands, I was hooked on creative expression. The problem was that no one else saw it. Not my parents, not my first art director, not the...
Should You Hire for Personality?
Have you heard the term “personality hire” recently? And does your company specifically look for personality hires to add to the team? Let’s discuss the benefits, risks, and considerations for hiring based on personality. If you’ve never heard of personality hires,...
Finding Pain Points in Graphic Design: Part 2
Welcome to part two of our series on graphic design pain points for non-digital materials. This one will be fun - we’re talking about designing book covers, album covers, stickers, and packaging! (Did you miss part one of our series? Check it out here!) Pain Points...
Matcha Design – Winner of Two New American Design Awards
Matcha Design announced today that they have received a gold award from the American Design Awards for the design of adamwcurran.com, and a silver for asburytulsafoundation.org. The entries by Matcha Design were among 49 sites chosen from a pool of 669 entries. Adam…
Matcha Design Receives 2 Davey Awards in the 2009 Competition
The winners of The 2009 Davey Awards have been announced by the International Academy of the Visual Arts today. With over 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies and…
Matcha Design Wins Award of Excellence and Award of Distinction at 2009 Communicator Awards
The winners of the 2009 Communicator Awards have been announced by the International Academy of the Visual Arts today. Matcha Design, a Tulsa-based creative agency, has won an Award of Excellence and an Award of Distinction for the Tulsa Children’s Museum website….
Matcha Design Receives Award of Excellence from American Design Awards
Matcha Design announced today they were given the Award of Excellence from the American Design Awards for their design of TulsaOpera.com. The entry was among 41 sites chosen from a pool of over 800 entries during the month of July last year. “We are really pleased to…
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