When you're marketing a product or service to another business, it's important to outline the measurable, tangible results that are associated with your product or service. An average Joe consumer is heavily swayed by trends and emotion, so you can use these factors...
If you watched the Super Bowl last Sunday, you probably saw the stellar Budweiser "Lost Dog" commercial (if you missed it, catch it here). This ad, which hits on timeless themes of loyalty and friendship, has generated a tremendous amount of buzz and has been...
Most companies are adept at marketing products to the general public and to fellow companies, but marketing services to fellow business owners can be more challenging. So in today's article, we'll explore how to launch an effective B2B marketing campaign for your...
Wearable technology will be a hot commodity for 2015. The rapid rise of Android Wear devices, Google Glass, and the upcoming iWatch, along with Fitbit fitness bands and their copycats, demonstrates that there's surprising power in small packages. For the past several...
It's true: 2014 is nearly over! Now, it's time to look at the top four marketing trends that we expect to see in 2015. It should be noted that digital marketing dramatically outpaced all other marketing approaches, including phone, television, radio, print, billboards...
When writing content, whether it's for your website, marketing materials, a press release, a lead capture page or another project, there are a few rules that you'll want to follow as you write the title/headline and introduction. The title and intro are (arguably) the...
Do you need to write content for your website? Content writing can be a challenge, especially for those individuals who aren't experienced writers. But the following approach can be helpful to anyone who's uncertain of where to begin and how to go about authoring an...
There's a saying that 'content is king' when it comes to creating a successful website or web-based marketing materials. But that 'content is king' phrase refers to high quality content only. Poorly-written content can do much more harm than good! So when you're...
Infographics have gained tremendous popularity in recent years, as they're an extremely effective and aesthetically-pleasing method for conveying information such as statistics, facts and figures. Infographics feature a graphical depiction of the information to be...
Whether you're designing a website or crafting a printed marketing piece, it's absolutely essential that the client and the designer share a common understanding, as miscommunications can result in disaster. For instance, a client may indicate that they would like a...
At Matcha Design, we specialize in providing a full range of different services to clients. But on occasion, we encounter a client who doesn't use their resources in a manner that allows them to grow their business in a way that leverages all available resources. We...
What is grassroots marketing? It's a common question amongst those who are new to marketing and seeking to launch their first campaign. Grassroots marketing is a unique variety of marketing that utilizes an engaging, interactive, community-based approach. These...