Companies trying to get their products in the public eye are confronted with a seemingly endless conglomeration of social platforms which are constantly gaining and losing users. Modern marketers must remain on top of trends to a level never seen before. Where...
When you're marketing a product or service to another business, it's important to outline the measurable, tangible results that are associated with your product or service. An average Joe consumer is heavily swayed by trends and emotion, so you can use these factors...
Most companies are adept at marketing products to the general public and to fellow companies, but marketing services to fellow business owners can be more challenging. So in today's article, we'll explore how to launch an effective B2B marketing campaign for your...
The Internet is an amazing accomplishment, making the sharing of enormous amounts of information and data as simple as clicking a mouse or tapping a screen. But like all human endeavors, there are criminals waiting to exploit it, people who delight in breaking trusts...
When was the last time you refreshed your company website's design? If the answer is more than a couple years, then it's time to consider a refresh for your headquarters on the web. In today's tech-centric world, your identity on the web is an absolutely essential...
Wearable technology will be a hot commodity for 2015. The rapid rise of Android Wear devices, Google Glass, and the upcoming iWatch, along with Fitbit fitness bands and their copycats, demonstrates that there's surprising power in small packages. For the past several...
There's a saying that 'content is king' when it comes to creating a successful website or web-based marketing materials. But that 'content is king' phrase refers to high quality content only. Poorly-written content can do much more harm than good! So when you're...
Whether you're designing a website or crafting a printed marketing piece, it's absolutely essential that the client and the designer share a common understanding, as miscommunications can result in disaster. For instance, a client may indicate that they would like a...
At Matcha Design, we specialize in providing a full range of different services to clients. But on occasion, we encounter a client who doesn't use their resources in a manner that allows them to grow their business in a way that leverages all available resources. We...
What is grassroots marketing? It's a common question amongst those who are new to marketing and seeking to launch their first campaign. Grassroots marketing is a unique variety of marketing that utilizes an engaging, interactive, community-based approach. These...
Effectively communicating and interacting with your clients is essential in any type of customer care situation. When interacting with your clients always remember to shake hands, make eye contact, and use age-appropriate greetings. Maintaining eye contact is...
In today's fast paced world customers need access to information in a timely and efficient manner more than they ever have before. Speed is a priority, but giving your customers world class customer service should never take a back seat. Providing customer service can...