Blog
Branding Identity Design: Defending Dignity
Defending Dignity is a Tulsa-based Non-Profit on a mission to support women who are victims of human trafficking. By reaching out to those affected by exploitation they aim to facilitate healing and restoration. “When the opportunity arises to help an organization...
Our Approach to Designing a Logo
Our goal is to create an image that will instantly reflect a company’s values, which requires careful attention. All research must be conducted thoroughly, and it’s paramount that design decisions be made in an unbiased way — especially given the current environment...
Mastering Balance and Rhythm in Design
Balance From a purely psychological perspective in human relationships, any imbalance in power is sure to create tension. While this phenomenon often leads to unsuccessful relationships between people, the concept is easy to understand — and we can apply the same...
Understanding Typography in Design
Typography is the art and technique of arranging type. Like fine-tuning a sports car, creating and defining great type design involves an intricate combination of educated and thoughtful selection of typeface, point size, line length, line spacing (leading), uniform...
Understanding Space and Scale in Design
Whether the project is graphic, animation, video, architectural, or product design, fully understanding both space and scale is crucial. At the fundamental level, this is built upon spatial savvy — the effective use of whitespace, grouping, visual elements, or...
Understanding Color Principles
Color principles can make your design dynamic, once you understand them. Sir Isaac Newton, the founder of modern physicals is the scientist attributed to the color wheel, in 1666. This circular diagram shows how colors are organized, and reveals their relationships to...
Matcha Design Awarded at Fourteenth Annual 2018 International Davey Awards
Tulsa, Oklahoma based full-service design agency Matcha Design proudly received distinction at the 2018 International Davey Awards. Three of the firms entries have been awarded this year, bringing Matcha's total award tally to 308. The Davey Awards honor the...
How to Create a Captivating Design
In the sensory overload that is our modern, information-based society, creating an impactful and captivating design is vital. As we each consume increasing amounts of content, a truly captivating design requires intent, skill, and to act with agency. While the phrase...
Finding the Right Tone
What does it mean to engage with your audience? When developing the right tone for a marketing strategy, one of the biggest challenges consists of discovering the ideal approach — capturing a voice and narrative that your intended demographic or audience will both...
Matcha Design Captures 8 AIVA Communicator Awards
TULSA, OK – For the 10thconsecutive year, Matcha Design has been recognized for its excellence in creative services by the Academy of Interactive and Visual Arts. The Matcha team received eight awards of excellence and distinction from the 24th annual Communicator...
Matcha Design Wins Gold At The 15th Annual SIA Awards
Tulsa, Oklahoma based digital marketing firm Matcha Design participates in the 2017 SIA Awards and receives 13 accolades. Having entered the competition since 2010, Matcha’s bold client focused approach has earned them over 142 service industry advertising awards to...
Matcha Design Presents SHBC’s New Look for a New Century
For their 100th year celebration, Southern Hills Baptist Church in Tulsa, OK turned to Matcha Design to give them a bold new look. Their redesigned branding and newly developed website will help carry them onward into the future. "We pulled out all the stops to give...
10 Marketing Essentials for Every Successful Start-Up
No one launches a start-up with the intention of having all their hard work go down the drain. But each year thousands of small-business owners are forced to close up shop, when it becomes clear that their companies can no longer survive. Most business owners would be...
5 Ways to Convert Visitors into Customers
When it comes to running your online business, one of the biggest issues that you will face is converting visitors into customers. It is difficult enough building up web traffic, but it becomes even worse if you cannot get them to purchase the products that you have...
Social Media Calendar Dates
For you to succeed in social media marketing, it is important to create a calendar that shows a schedule for your business. A social media calendar will help you remember important dates as you will be able to set reminders that will help you push your advertisements...
Becoming Responsive, Part 3: Scaling Elements
You’ve used media queries to soften up your previously rigid web design, and added some nifty mobile navigation for your smartphone-using customers. But you keep running into some elements that just won’t change size the way you need them to. What do you do now? Today...
Becoming Responsive, Part 2: Mobile Navigation
There are plenty of challenges in converting a static website into a responsive one which works with browsers both big and small. In Part 1 of this series, we discussed media queries as a tool to make your site more malleable. These handy CSS constructs can go a long...
Becoming Responsive, Part 1: Media Queries
In April 2015, Google changed their search ranking algorithm to subtly bump down websites which weren't mobile-friendly. This caused a chain reaction of website owners who needed their sites to become "responsive," a term for sites which dynamically change depending...
5 Common Characteristics of Successful Business Services
A business service can be defined as any kind of work that supports a business, without producing any palpable products. Information Technology is a perfect example of a vital organizational business service, which aligns itself with the company’s needs as well as...
Build a Stronger Customer Relationship with Social Media Marketing
In the quest to maintain strong customer relationships, many businesses have taken their social media strategy a notch higher. Social Media is a great platform for building these relationships and getting loyal customers to remain connected to the business. Customer...
Inside the Mind of a Web Designer
To design a website at first sounds like a simple proposition. A few clicks, a few decisions about placement, font, color and functionality, and boom — job finished. If the task is so simple, how can one website differ so sharply from the next? How can one site...
5 Ways to Fix an Underperforming Website
Nowadays, websites have become a requirement for every business. However, many businesses will spend the money to get a website and end up disappointed by the results. "We expected it to have more of an impact on our business" is a complaint we hear a lot from clients...
Why Aren’t QR Codes More Popular?
A few years back, we wrote an extensive six-part blog series about how QR codes work. For a while, QR codes seemed like the explosive new advertising technology, and you can still see them on the occasional fast food cup or pizza box. But despite the obvious...
The Logo Designer’s Cheat Sheet
Logo design is the graphic designer's bread and butter, yet it's also one of the most challenging aspects of the field, with a lot of pitfalls built in. Even experienced designers can stumble badly when designing a company logo. But it can be complicated. Over time,...
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