Blog
Understanding Color Principles
Color principles can make your design dynamic, once you understand them. Sir Isaac Newton, the founder of modern physicals is the scientist attributed to the color wheel, in 1666. This circular diagram shows how colors are organized, and reveals their relationships to...
Matcha Design Awarded at Fourteenth Annual 2018 International Davey Awards
Tulsa, Oklahoma based full-service design agency Matcha Design proudly received distinction at the 2018 International Davey Awards. Three of the firms entries have been awarded this year, bringing Matcha's total award tally to 308. The Davey Awards honor the...
How to Create a Captivating Design
In the sensory overload that is our modern, information-based society, creating an impactful and captivating design is vital. As we each consume increasing amounts of content, a truly captivating design requires intent, skill, and to act with agency. While the phrase...
Finding the Right Tone
What does it mean to engage with your audience? When developing the right tone for a marketing strategy, one of the biggest challenges consists of discovering the ideal approach — capturing a voice and narrative that your intended demographic or audience will both...
Matcha Design Captures 8 AIVA Communicator Awards
TULSA, OK – For the 10thconsecutive year, Matcha Design has been recognized for its excellence in creative services by the Academy of Interactive and Visual Arts. The Matcha team received eight awards of excellence and distinction from the 24th annual Communicator...
Matcha Design Wins Gold At The 15th Annual SIA Awards
Tulsa, Oklahoma based digital marketing firm Matcha Design participates in the 2017 SIA Awards and receives 13 accolades. Having entered the competition since 2010, Matcha’s bold client focused approach has earned them over 142 service industry advertising awards to...
Matcha Design Presents SHBC’s New Look for a New Century
For their 100th year celebration, Southern Hills Baptist Church in Tulsa, OK turned to Matcha Design to give them a bold new look. Their redesigned branding and newly developed website will help carry them onward into the future. "We pulled out all the stops to give...
Matcha Design Named One of Tulsa’s Top 21 Top Web Designers by Expertise
Matcha Design, an award-winning full-service digital agency, is honored to be one of the top web designers in Tulsa. It's important to us that a business can’t pay to be included on Expertise. The recognition comes from Expertise, a Seattle-based company that...
Matcha Design Awarded at Thirteenth Annual 2017 International Davey Awards
Full-service digital design agency Matcha Design reclaims distinction at the 2017 International Davey Awards. The Tulsa, Oklahoma based company was awarded five awards during last year’s ceremony. The 2017 worldwide honor to the “Creative Davids” who triumph against...
How to Find Your Design Niche
As a designer, particularly if you’re jumping into the freelance market, setting yourself apart from the rest of the pack and make all the difference in your business growth and attracting new clients. Why is finding a niche so important? Credibility. While your...
Can Web Designers, Artists, and Writers Embrace Artificial Intelligence?
A surprisingly broad field, Artificial Intelligence isn’t just isolated to the computing sector; also encompassing the disciplines of philosophy, neuroscience, and psychology. Rather than simply understanding intelligence, the study of AI seeks to build & create...
How To Grow Your Brand On Instagram
First of all, having an online presence is imperious if you want to make sure that your business is going to be successful. One of the social networking sites that you should be interested in is Instagram because it allows you to tell a story by posting relevant...
Becoming Responsive, Part 1: Media Queries
In April 2015, Google changed their search ranking algorithm to subtly bump down websites which weren't mobile-friendly. This caused a chain reaction of website owners who needed their sites to become "responsive," a term for sites which dynamically change depending...
5 Common Characteristics of Successful Business Services
A business service can be defined as any kind of work that supports a business, without producing any palpable products. Information Technology is a perfect example of a vital organizational business service, which aligns itself with the company’s needs as well as...
Build a Stronger Customer Relationship with Social Media Marketing
In the quest to maintain strong customer relationships, many businesses have taken their social media strategy a notch higher. Social Media is a great platform for building these relationships and getting loyal customers to remain connected to the business. Customer...
Inside the Mind of a Web Designer
To design a website at first sounds like a simple proposition. A few clicks, a few decisions about placement, font, color and functionality, and boom — job finished. If the task is so simple, how can one website differ so sharply from the next? How can one site...
5 Ways to Fix an Underperforming Website
Nowadays, websites have become a requirement for every business. However, many businesses will spend the money to get a website and end up disappointed by the results. "We expected it to have more of an impact on our business" is a complaint we hear a lot from clients...
Why Aren’t QR Codes More Popular?
A few years back, we wrote an extensive six-part blog series about how QR codes work. For a while, QR codes seemed like the explosive new advertising technology, and you can still see them on the occasional fast food cup or pizza box. But despite the obvious...
The Logo Designer’s Cheat Sheet
Logo design is the graphic designer's bread and butter, yet it's also one of the most challenging aspects of the field, with a lot of pitfalls built in. Even experienced designers can stumble badly when designing a company logo. But it can be complicated. Over time,...
SEO: The Constantly Moving Target
Since the last time we discussed SEO tips in this blog, progress has continued apace in the struggle to get to the top of the Google heap. Marketers fight to increase their customers’ rankings, while search engines continue to refine what works and what doesn’t to...
Selling Social: Why You Still Need a Website
Facebook has about 2.7 billion active users every month. Let that sink in for a minute. That’s close to 35 percent of all humanity on Earth visiting the same website every month. This sheer number alone has web marketers salivating. To have that many eyes available...
What is Your Identity Design Worth?
Is your company's identity design worth the investment? That depends on what a good first impression is worth to you. A first impression is a one-shot deal, but for a lot of businesses, identity design is an afterthought. You can make the argument that many successful...
Homepage design: Getting your visitors to page 2
Web marketing has spawned a burgeoning industry in web analytics. Any company worth its salt will have one or more trackers built into their website, designed to accumulate basic information about visitors: where they are geographically, what browser and operating...
UI Design: The Next Generation
The evolution of the user interface, or UI, has been very interesting to watch for those of us who have been there from the beginning. Back in the very old days, computers were cold and forbidding, with stark text on black backgrounds, emitting occasional beeps if you...
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