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How To Come Up With A Great Slogan And Taglines
With today's crowded marketplace, a great business tagline has never been more important. Whether for a specific product or for your entire business, an effective tagline can work wonders for your company's marketing. A tagline can succinctly convey a sense of your...
It’s Our 13th Anniversary
Thank You For Helping Matcha Design Celebrate 13 Years in Business It would be impossible for us to be celebrating our 13th anniversary without our incredible clients today. As a dedicated digital marketing entity, we need businesses, organizations, and entrepreneurs...
Matcha Design Wins 9 Awards at the 23rd Annual Communicator Awards
Tulsa, OK – Matcha Design, a Tulsa-based full service web design, development and implementation company that works to provide functional, innovative, and responsive website platforms for a variety of clients, this week was announced they were the recipient of 9...
Good vs Bad Design – What Makes a Graphic Design a Good Design
Graphic design is the first thing people notice when they glance at a brochure for the first time, and if you don't want to make a bad impression then it is something that you really ought to consider for your own business literature. You can't make a first impression...
How Color Affect Our Mood And Purchase Decision Making
Colors Create Emotional Reactions: Color is light and light is energy. Scientists have found that actual physiological changes take place in human beings when they are exposed to certain colors. Colors can stimulate, excite, depress, tranquilize, increase appetite and...
Creative Like An Artist
Maybe you're reading this as someone who creates regularly and is delighted with your creative output in terms of the amount, the quality and the depth? Then congratulations! It's a stage that few creative people reach. If you're not currently feeling quite so...
The Absolute Beginner’s Guide to Social Media Strategy
Social Media Networking is The Key Having active posts and tweets on Facebook, Twitter and LinkedIn is the core of many businesses daily social media strategy but many might not know. The impact of social media to business is something that shouldn’t be...
Relationship Building Perfect For SEO
Without off page optimization your chances of achieving a good ranking for your pages are poor. This is because off-page optimization is all about the inbound links you get for your website, making link building a sought after factor. There are many techniques of link...
A/B Testing – How To Conduct Your Own
What Is A/B Testing? At its core, A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric that defines success. To determine which version is better, you subject both versions to experimentation simultaneously. In the...
Successful Entrepreneurs – How To Find Uniqueness And Your Niche
Becoming a successful entrepreneur, in most cases, does not happen overnight. It takes time, effort, patience and motivation. Furthermore, it takes certain tools that apply to any business, online, big, small or otherwise. Read on to discover these four tools that any...
Matcha Design Brings Home 23 Awards At 14th Annual Service Industry Advertising Awards
Matcha Design, a full-service Tulsa-based Digital Marketing and Advertising agency dedicated to providing website development, social media marketing, photography, identity, and high-quality branding to businesses of any servicing kind, this week took home a...
How To Write Content That Drives Conversion
That means, writing content that MATTERS. There are three parts to this equation: YOU, Your Audience and Your Business. The content that you write and publish online is what drives the success of every internet marketing campaign, social media page and website you...
How Should You Market on Facebook?
Through what other media channel can your business reach over 1 billion people, target exactly the demographic you wish and have direct communication with your customers? This is why any business, big or small, should consider marketing on Facebook. It's a great...
Faces, fonts, points and pixels: The language of computer typography
Typography and publishing have changed drastically with the proliferation of personal computers in the past few years. What had originally been a profession with only one medium – paper – has exploded into the digital realm, dragging some old print design concepts...
When Should You Stop Supporting Old Browsers?
I'll take a stand here: The slavish support of older web browsers is holding back the development of the World Wide Web. Unless there's a very good business reason to keep up that support, many developers would prefer to toss them on the junk heap of history and focus...
Print Design for an International Market
In an earlier article, we discussed the problems American businesses might have with color theory when trying to expand overseas. This demonstrates that American businesses trying to expand internationally can run into a number of problems, both big and small, from...
Mobile Website vs. App: The Right Choice for Your Business
One of the most popular questions we receive when talking to clients is whether or not they need an app to help them expand into the mobile market. Usually, after we speak with them for a while, it becomes clear that all they really need is a mobile website. Mobile...
The Evolution of Interaction
Much has been written about using “real-world metaphors” in computer interface design, especially web design. People living in the real world – most of us, as I understand it – have an innate understanding of what a button, switch, or checkbox is for. Developers have...
The Search Engine Wars, SEO, and You
Google's recent loss of about two percent of their market share, dropping them below 75% for the first time since 2008, has created a lot of conversation among internet pundits. The main cause of this drop involves a change in Mozilla Firefox to switch its default...
SEO Localization
Since the Internet has global reach, many of our customers are thinking about the pros and cons of moving their brand into other countries. Earlier we posted about the different meanings of colors in other cultures. But colors are just the tip of the iceberg when you...
How Effective is Annoying Advertising?
With hundreds of TV channels competing more and more furiously for our attention, it is no surprise that advertisers are being increasingly controversial. Sometimes they make mistakes and accidentally breach the advertising codes. But much more often it's a deliberate...
Colors and Culture: Branding for an International Market
Being an American-based business ourselves, we tend to work with other American-based companies. By and large, most of our customers are local in scope and aren't interested in branding for anything other than the local market. But sometimes a company will come to us...
Artists vs. Designers: What’s the Difference?
Occasionally someone will refer to one of our designs as “a work of art.” While this is flattering, we don’t usually see it this way. Artists and designers both create visual compositions using a shared knowledge base, but the thought process, reasons, and results is...
Are Website Templates a Good Idea?
In the early days of the World Wide Web, most websites were handcrafted affairs. A few applications came out which promised to make web design fast and easy for non-technical folks, but many of them were immediately recognizable as template-based – mostly because...
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