Blog
SEO: The Constantly Moving Target
Since the last time we discussed SEO tips in this blog, progress has continued apace in the struggle to get to the top of the Google heap. Marketers fight to increase their customers’ rankings, while search engines continue to refine what works and what doesn’t to...
Selling Social: Why You Still Need a Website
Facebook has about 2.7 billion active users every month. Let that sink in for a minute. That’s close to 35 percent of all humanity on Earth visiting the same website every month. This sheer number alone has web marketers salivating. To have that many eyes available...
What is Your Identity Design Worth?
Is your company's identity design worth the investment? That depends on what a good first impression is worth to you. A first impression is a one-shot deal, but for a lot of businesses, identity design is an afterthought. You can make the argument that many successful...
Homepage design: Getting your visitors to page 2
Web marketing has spawned a burgeoning industry in web analytics. Any company worth its salt will have one or more trackers built into their website, designed to accumulate basic information about visitors: where they are geographically, what browser and operating...
Hoover Recruiting Gets a Knockout Site from Matcha Design
Technical recruiting firm Hoover Recruiting has taken a big step forward in their business with a powerful new website created by Matcha Design. This technically advanced site boasts parallax scrolling features and a fully responsive design. “We took a rough idea for...
Matcha Design Pulls Out All Stops on Attorney Site Reboot
Matcha Design has converted Tulsa attorney Dwight L. Smith’s previously existing website into a vibrant and attractive marketing tool, packing an entire site’s worth of content and functionality into a single page. “Their old site was template-driven, and it...
UI Design: The Next Generation
The evolution of the user interface, or UI, has been very interesting to watch for those of us who have been there from the beginning. Back in the very old days, computers were cold and forbidding, with stark text on black backgrounds, emitting occasional beeps if you...
How Should You Market on Facebook?
Through what other media channel can your business reach over 1 billion people, target exactly the demographic you wish and have direct communication with your customers? This is why any business, big or small, should consider marketing on Facebook. It's a great...
Faces, fonts, points and pixels: The language of computer typography
Typography and publishing have changed drastically with the proliferation of personal computers in the past few years. What had originally been a profession with only one medium – paper – has exploded into the digital realm, dragging some old print design concepts...
When Should You Stop Supporting Old Browsers?
I'll take a stand here: The slavish support of older web browsers is holding back the development of the World Wide Web. Unless there's a very good business reason to keep up that support, many developers would prefer to toss them on the junk heap of history and focus...
Matcha Design Leads the Pack with 11 New Communicator Awards
Matcha Design earned two Gold Awards of Excellence and nine Silver Awards of Distinction in the 21st Annual Communicator Awards competition by the Academy of Interactive & Visual Arts. "This is the sixth year in a row that Matcha Design received awards in the...
Print Design for an International Market
In an earlier article, we discussed the problems American businesses might have with color theory when trying to expand overseas. This demonstrates that American businesses trying to expand internationally can run into a number of problems, both big and small, from...
Responsive Design: From an Edgy Trend to a Blog Necessity
In 2013, Website Magazine reported responsive design as one of the hottest Web trends. Today, designers no longer see responsive design as a popular fad–it has become a mainstay for successful blogs. So much so, that you might not even remember a time before...
Finding The Right Message For Your Marketing Campaign
In a social experiment by Washington Post a couple years ago, a talented violinist performed in one of Washington D.C.'s busiest metro stations where more than 1,100 people travel every day. In the 45 minutes the musician played, only 6 people stopped and stayed for a...
2013: New Year. New Resolutions
Check out this YouTube video Google posted showing what the world searched for in 2012. It is amazing to see all the huge events and trending topics in 2012 through the "eyes" of Google, and it gets me thinking...2012 was a big year for Matcha Design....
How Instagram’s New Terms of Service Impacts Your Privacy
Instagram users were already nervous earlier this year when social media giant, Facebook, bought Instagram for a whopping $1 billion. Now, it appears Facebook may be trying to cash in their investment. Instagram released new terms of service on Monday that is leaving...
Client Relations Does Not Need to be a 4-Letter Word
If you have worked in the professional world for any length of time you will encounter client/vendor relations at some level. Working with clients or vendors is usually enjoyable, but when an order does not go smoothly it can be uncomfortable. It is inevitable you...
Battling Holiday Stress In Your Small Business
The holidays are in full swing and with the frenzy of Black Friday shopping over, Christmas is moving toward us at a rapid speed. Small business owners and employees can feel the season escalating as client's last minute requests pour in and projects schedule to...
Finding The Right CMS For Your Website Project
Managing your website does not need to be hard or overwhelming. The key is finding a content management system (CMS) that gives you the flexibility to edit and website features you need. Matcha Design primarily uses Concrete5 (C5) as the CMS to power our custom...
Beware of the Cookie Store Syndrome
Today I was in a local food court and innocently wandered into a cookie store after enjoying a very healthy lunch. I was overwhelmed by the number of choices: chocolate chip, M&M, sugar, iced, glazed, snickerdoodle, cookie pies, cookie cakes and the list goes on....
Discover Seasonal Website Design
You may have noticed the color scheme change on Match Design lately, but before you assume we have completely thrown out our branding, let me explain. When the temperatures drop Matcha Design feeds the innate desire to jump in piles of freshly raked autumn leaves and...
Boost Your Blogging
You may have noticed increased news and blog postings on our website over the last three months. Why? It’s not because we like to flap our “lips”; that is the last thing people want you to be motivated by when posting a blog. At Matcha Design we believe in sharing our...
Making Postcards Work
Although we live in a digital age, mailing postcards to attract customers to your business can still be very effective. Direct mail pieces can be a great addition to your marketing strategy, but as with any marketing strategy the key is standing out from the...
Engaging a Visual Culture
We live in a visual culture, so adding video to your marketing strategy can be extremely effective. In 2011, we did a video for a local church highlighting the different levels of student ministry available to the community. The video was an engaging visual tool for...
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