Blog
How Should You Market on Facebook?
Through what other media channel can your business reach over 1 billion people, target exactly the demographic you wish and have direct communication with your customers? This is why any business, big or small, should consider marketing on Facebook. It's a great...
Faces, fonts, points and pixels: The language of computer typography
Typography and publishing have changed drastically with the proliferation of personal computers in the past few years. What had originally been a profession with only one medium – paper – has exploded into the digital realm, dragging some old print design concepts...
When Should You Stop Supporting Old Browsers?
I'll take a stand here: The slavish support of older web browsers is holding back the development of the World Wide Web. Unless there's a very good business reason to keep up that support, many developers would prefer to toss them on the junk heap of history and focus...
Matcha Design Leads the Pack with 11 New Communicator Awards
Matcha Design earned two Gold Awards of Excellence and nine Silver Awards of Distinction in the 21st Annual Communicator Awards competition by the Academy of Interactive & Visual Arts. "This is the sixth year in a row that Matcha Design received awards in the...
Print Design for an International Market
In an earlier article, we discussed the problems American businesses might have with color theory when trying to expand overseas. This demonstrates that American businesses trying to expand internationally can run into a number of problems, both big and small, from...
Mobile Website vs. App: The Right Choice for Your Business
One of the most popular questions we receive when talking to clients is whether or not they need an app to help them expand into the mobile market. Usually, after we speak with them for a while, it becomes clear that all they really need is a mobile website. Mobile...
Matcha Design Receives Six DesignFirms Awards for 2015
Matcha Design recently collected six prestigious awards from DesignFirms in both their Web Design and Graphic Design categories. The DesignFirms™ awards showcase some of the best work on the web from designers and developers from around the world, elevating the...
The Evolution of Interaction
Much has been written about using “real-world metaphors” in computer interface design, especially web design. People living in the real world – most of us, as I understand it – have an innate understanding of what a button, switch, or checkbox is for. Developers have...
The Search Engine Wars, SEO, and You
Google's recent loss of about two percent of their market share, dropping them below 75% for the first time since 2008, has created a lot of conversation among internet pundits. The main cause of this drop involves a change in Mozilla Firefox to switch its default...
SEO Localization
Since the Internet has global reach, many of our customers are thinking about the pros and cons of moving their brand into other countries. Earlier we posted about the different meanings of colors in other cultures. But colors are just the tip of the iceberg when you...
How Effective is Annoying Advertising?
With hundreds of TV channels competing more and more furiously for our attention, it is no surprise that advertisers are being increasingly controversial. Sometimes they make mistakes and accidentally breach the advertising codes. But much more often it's a deliberate...
Chris Lo Invited to Judge 21st Annual Communicator Awards
Chris Lo, President and Creative Director of Matcha Design, has been invited to serve on the judging panel of the 21st Annual Communicator Awards. "It's a privilege to participate in this year's judging panel for the Communicator Awards," said Chris. "I appreciate the...
Beware of the Cookie Store Syndrome
Today I was in a local food court and innocently wandered into a cookie store after enjoying a very healthy lunch. I was overwhelmed by the number of choices: chocolate chip, M&M, sugar, iced, glazed, snickerdoodle, cookie pies, cookie cakes and the list goes on....
Discover Seasonal Website Design
You may have noticed the color scheme change on Match Design lately, but before you assume we have completely thrown out our branding, let me explain. When the temperatures drop Matcha Design feeds the innate desire to jump in piles of freshly raked autumn leaves and...
Boost Your Blogging
You may have noticed increased news and blog postings on our website over the last three months. Why? It’s not because we like to flap our “lips”; that is the last thing people want you to be motivated by when posting a blog. At Matcha Design we believe in sharing our...
Making Postcards Work
Although we live in a digital age, mailing postcards to attract customers to your business can still be very effective. Direct mail pieces can be a great addition to your marketing strategy, but as with any marketing strategy the key is standing out from the...
Engaging a Visual Culture
We live in a visual culture, so adding video to your marketing strategy can be extremely effective. In 2011, we did a video for a local church highlighting the different levels of student ministry available to the community. The video was an engaging visual tool for...
Timing is Everything: Social Media Scheduling for Maximum Exposure
As the age old saying goes, "timing is everything". You don't have to be living very long to understand this concept, but how many times do we ignore this idea when it comes to our social media messaging? If you have any social media accounts for your business or...
Behind The Scenes at Matcha Design’s September Photo Shoot
Matcha Design - Friday, September 7, 2012 In early September, we shot a magazine cover featuring a family who had overcome adversity in their lives. Not only did we need to get an engaging cover shot that left room for plenty of surrounding text, but we had to capture...
More Than a Click of a Button
This past month I experienced my very first Matcha Design commercial photo shoot. BlueSpeed, an Oklahoma company specializing in home and commercial automation and lighting design, requested pictures of their technology work. We traveled to a beautiful home near...
Photography is an Art Form, Not Your Aunt’s Pet Project
In today's creative world it seems like every teenager, mom, scrap-booker or receptionist considers themselves a professional photographer. Now, before you take me the wrong way, I am not saying these people do not have an eye for photography. They may actually be...
Nonprofits: Finding a Design Agency
Having relevant design communications is pivotal in any industry; however, in light of budgetary and manpower obstacles many times nonprofit organizations lack the creative luster for-profit agencies can obtain. To overcome these obstacles, nonprofit agencies resort...
Thoughts on Media Queries and the iPad 3
The line between mobile and non-mobile has been blurry for a while. We have tablets and netbooks that fall somewhere between phones and desktops, and even other devices such as game consoles browsing the web, all with varying screen sizes, resolutions, and densities....
How You Present a Website Matters
As web professionals, we always try to find creative ways to present web content in order to provide a more comfortable viewing experience. One of the more popular web features nowadays is to use custom web fonts on web site vs the good ole Arial, Verdana... However,...
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