Blog
Colors and Culture: Branding for an International Market
Being an American-based business ourselves, we tend to work with other American-based companies. By and large, most of our customers are local in scope and aren't interested in branding for anything other than the local market. But sometimes a company will come to us...
Artists vs. Designers: What’s the Difference?
Occasionally someone will refer to one of our designs as “a work of art.” While this is flattering, we don’t usually see it this way. Artists and designers both create visual compositions using a shared knowledge base, but the thought process, reasons, and results is...
Matcha Design Puts ECO Dentworks in the Limelight
ECO Dentworks, Calgary, Alberta’s most popular paintless dent repair shop, has launched their new website to rave reviews. Of course, their site was proudly designed and built by Matcha Design. “We’ve been the go-to company for ECO Dentworks for a number of years...
Are Website Templates a Good Idea?
In the early days of the World Wide Web, most websites were handcrafted affairs. A few applications came out which promised to make web design fast and easy for non-technical folks, but many of them were immediately recognizable as template-based – mostly because...
Maintaining a Balanced Social Media Portfolio
Companies trying to get their products in the public eye are confronted with a seemingly endless conglomeration of social platforms which are constantly gaining and losing users. Modern marketers must remain on top of trends to a level never seen before. Where...
Matcha Design Dominates RSI Envelopes Website Design
Facing poor design, incomplete work, and broken promises, RSI Envelopes needed someone to step up and deliver a powerful, feature-laden website designed to impress. Who else could they turn to but Matcha Design. "We knew the client had just had a bad experience with...
B2B Marketing: How to Present Your Benefits in Terms of Measurable, Tangible Results
When you're marketing a product or service to another business, it's important to outline the measurable, tangible results that are associated with your product or service. An average Joe consumer is heavily swayed by trends and emotion, so you can use these factors...
Matcha Design Knocks One Out of the Park for Legal Docs Depository
Legal Docs Depository had a brand new business idea for storage of important documents: secure, proof from fire, theft, and tornadoes, accessible even on weekends and holidays, free lawyer review, plus an online document viewing service which is unique in the field....
Is Any Publicity Really Good Publicity?
If you watched the Super Bowl last Sunday, you probably saw the stellar Budweiser "Lost Dog" commercial (if you missed it, catch it here). This ad, which hits on timeless themes of loyalty and friendship, has generated a tremendous amount of buzz and has been...
Matcha Design Picks Up 15 at the 2014 Service Industry Advertising Awards
Matcha Design brought home 15 new awards at the 12th Annual Service Industry Advertising Awards (SIAA). "It's always a great honor to receive such overwhelming recognition," said Chris Lo, President of Matcha Design. "We like to think that putting our clients first is...
Are you launching a business-to-business (B2B) marketing campaign?
Most companies are adept at marketing products to the general public and to fellow companies, but marketing services to fellow business owners can be more challenging. So in today's article, we'll explore how to launch an effective B2B marketing campaign for your...
5 Tips for Staying Safe Online
The Internet is an amazing accomplishment, making the sharing of enormous amounts of information and data as simple as clicking a mouse or tapping a screen. But like all human endeavors, there are criminals waiting to exploit it, people who delight in breaking trusts...
What is OOCSS? (Object Oriented CSS)
Object Oriented CSS is a method of development as it pertains to the HTML and CSS relationships designed to reduce redundancy in CSS, primarily to make more manageable code. The idea is (basically) to take reused styles and assign them to individual classes, then the...
5 Free CSS Tools
We web developers and designers use a lot of tools to help us create compatible, well-built websites more easily and quickly. Today I'm sharing with you a few of the tools that I like, specifically those made to assist with CSS. 1. CSS Typeset This handy tool lets you...
A Look at Android Training
Did you know Google has a bunch of online tutorials on Android Development? These training courses, collectively called simply "Android Training," can be found at https://developer.android.com/training/index.html. These tutorials focus on a wide array of topics, from...
How to Simulate HTML5 and CSS3 Support
Eventually we'll see the day when we can purely use HTML5 and CSS3 and have no fear that anyone who actively browses the web will have such an ancient client that they can't see what we've intended. Unfortunately that day isn't today, so we still need to have options...
Ruby on Rails Compared to PHP
I've been using PHP for years. In some ways it's a messy language, but it gets the job done and is widely adapted in the web community. How about another programming language called, "Ruby on Rails"? Let's have a comparison between the two. For those not familiar with...
Google Analytics Advanced Segments
Do you engage in social media, add SEO-minded keywords to your website, advertise with AdWords, and post or comment on industry blogs or forums, and now you want to know which of your myriad online marketing efforts is producing the most effective results? Enter...
HTML5 Video Tips
HTML5 has a lot of new features. One of the coolest but not often utilized is the newelement. It allows pages to embed video files without requiring the user to download a plugin. By default YouTube videos use HTML5 if the user's browser supports it, and use Flash...
About HTML Entities
If you're using special (non-Latin) characters in your pages or emails, you'll want to convert those characters to HTML Entities. This naturally raises a few questions. What are HTML Entities? Why does it matter? What will happen if I don't? How do I do it? If you...
Google Maps Adds Helicopter View
Out of all the various online services provided by Google, few have seen as many major updates as Maps. From in-browser Google Earth to public transportation and Walking directions to Live Traffic, and now 3D route preview, also known as Helicopter View. Paul Yang...
Using iPad as a Light Source for Photography
I've seen people on websites talking about using iPads as light for photography, and videos of people holding a panel of three iPads to illuminate a face to snap a portrait. Although the result is good, attaching several iPads to a rig can be quite complicated,...
Creating HTML Email Part 2
This week I want to get into some more details along the lines of last week's info on creating emails for varied mail clients. For starters, I got some statistics on email client popularity from CampaignMonitor.com. Here are the clients with more than 5% market share....
Creating HTML Email
When building a web page, one must always keep in mind the differences between the way browsers implement (or don't implement) web standards. When building emails, this is much, much worse. For starters, there are no specific standards regarding what should and...
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