Blog
The Role of Design in Crafting a Seamless Customer Journey
Many people don’t think about design and how it affects the customer journey (unless, of course, they’re designers). But design is a major part of creating a seamless customer journey. Without design, you’d be missing out on major elements of the typical customer...
Enhancing Employee Communication Through Internal Communication Campaigns
It could be tempting to skip out on employee communication campaigns. You’re already paying your employees, but clients are where you get the big money from! But if you think this way, you’re making a mistake. Your employees and your company culture set the tone for...
Unleashing the Power of Call-to-Action: Strategies and Best Practices for Websites
A well-designed website alone isn’t enough to drive conversions. The key lies in a strong call-to-action (CTA) that captures the attention of website visitors and motivates them to take a desired action, be it making a purchase, subscribing to a newsletter, or filling...
The Art of Storytelling in Brand Strategy
Chris Lo, the founder of Matcha Design, was born to be a designer. “From the first time I learned to draw and held a camera in my hands, I was hooked on creative expression. The problem was that no one else saw it. Not my parents, not my first art director, not the...
Should You Hire for Personality?
Have you heard the term “personality hire” recently? And does your company specifically look for personality hires to add to the team? Let’s discuss the benefits, risks, and considerations for hiring based on personality. If you’ve never heard of personality hires,...
Finding Pain Points in Graphic Design: Part 2
Welcome to part two of our series on graphic design pain points for non-digital materials. This one will be fun - we’re talking about designing book covers, album covers, stickers, and packaging! (Did you miss part one of our series? Check it out here!) Pain Points...
Matcha Design Triumphs with 5 New Communicator Awards
Matcha Design Wins 3 Silver Awards and 2 Gold Awards in 2024 We are more than pleased to announce that Matcha Design has been recognized for excellence in design at the 30th Annual Communicator Awards. The award-winning projects are listed below. Gold Award of...
Finding Pain Points in Graphic Design: Part 1
People are always talking about finding pain points for interactive design (web design, apps), but what about other types of graphic design? Each design type comes with unique challenges and solutions. Pain Points for Print Ads and Posters Print ads and posters should...
The Power of Trust in Branding: How to Win Over Customers
Getting your clients (and potential clients) to trust you is half the battle… but it’s a tough one. In fact, 54% of Americans say they’ve lost trust in a brand, and the two things customers want are good value for the price and high-quality products/services. ...
Matcha Design Returns As Winner of the 2023 TechBehemoths Awards
For the second year in a row, Matcha Design has taken a place among the top tech companies in the world in the annual TechBehemoths Awards. The winners of the 2023 TechBehmoths Awards have now been announced. Among the 1,650 companies from 43 countries recognized for...
Modern Nostalgia by Design
Did you know that modern nostalgia has become a graphic design trend for the second year in a row? With its blend of old and new, it captures the joy of days gone by while enabling people to stay tethered to reality. In other words, it’s a win-win situation for many...
Level Up Your Projects: The Ultimate Guide to Gamification
In uncertain economic times, maintaining company morale can be challenging. Employees may be dealing with holiday stress and struggling to complete projects on time. Gamification can help boost productivity during this time, giving employees something to look forward...
The Difference Between Experienced Designers and Rookies
Everyone’s gotta somewhere, right? Here at Matcha Design, we’re aware of that, and we’re endlessly grateful to have gotten our start. That said, there are a lot of benefits to choosing experienced designers over newbies. Pitfalls of “Trendy and Hip” Technology is...
Keep It Simple (Easier Said Than Done)
When you’re creating something, be it a website, product, or even a business plan, the temptation to add all the bells and whistles can be pretty strong. You might think, “The more features, the better, right?” Well, not always. By keeping things simple and easy to...
Do You Know How a Professional Designer Creates Attractive Web Design?
Oh, what a tangled web we weave! But we’re not talking about deception today, we’re diving into the intricacies of web design. It’s a tall order, but with our help, you should have a grasp on design principles and what goes into designing a website. The Importance of...
How to Set Yourself Apart Series: Video Editor
Video editors are tasked with crafting memorable narratives that captivate audiences. As the demand for high-quality video content skyrockets, it's become more important than ever for editors to establish a unique signature style. Doing so requires a nuanced mix of...
How to Set Yourself Apart Series: Web Developer
In a world where coding skills are multiplying by the minute, it's crucial to have a few aces up your sleeve to stand out from the crowd.Here’s how you can do just that. Find Your Unique Value Proposition Web developers, like most professionals, bring a unique set of...
How to Set Yourself Apart Series: Editor
When you’ve mastered the skill of content creation, you’re able to reach a new height: editing other people’s work to make it shine brighter than ever before. Here’s how to set yourself apart as an editor. Find Your Unique Value Proposition One of the most important...
How to Set Yourself Apart Series: Marketing Director
If you’re looking for your next (or first) marketing director role, it’s crucial to stand out among the rest. From showing your strategy skills in a variety of media to sharing how you motivate a team, every second you spend setting yourself apart is sure to pay off....
How to Set Yourself Apart Series: Art Director
An art director has the same responsibilities as a senior designer plus the added challenge of communicating with clients and giving presentations. It’s not as straightforward as graphic design (complex as graphic design may be)! So how can you set yourself apart as...
How to Set Yourself Apart Series: Graphic Designer
Junior graphic designers who stick with it and upskill become graphic designers. Some might rest on their laurels now that they’ve “made it,” but not you! You are here to learn. Here’s how to set yourself apart as a graphic designer. Find Your Unique Value Proposition...
How to Set Yourself Apart Series: Account Planner
Account planners do a lot of the client-facing work that keeps agencies running. From day-to-day customer service to selling upgrades, many agency leaders know the value that a good account planner can provide. So, how can you show potential agency clients that you’re...
How to Set Yourself Apart Series: Junior Graphic Designer
There are some things you can’t forget, no matter how many years pass. I can still remember when I started out as a mail boy at a design firm in Hong Kong, despite the fact it was about 40 years ago. The sentiment toward designers back then was harsh and unrelenting....
How to Set Yourself Apart Series: Project Manager
The project manager a client chooses can make or break their success. Many prospective clients know this and, as a result, are extremely picky about the project managers they consider. They may be looking for certifications, reviews, examples of past projects – or all...
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