Blog
Build a Stronger Customer Relationship with Social Media Marketing
In the quest to maintain strong customer relationships, many businesses have taken their social media strategy a notch higher. Social Media is a great platform for building these relationships and getting loyal customers to remain connected to the business. Customer...
Inside the Mind of a Web Designer
To design a website at first sounds like a simple proposition. A few clicks, a few decisions about placement, font, color and functionality, and boom — job finished. If the task is so simple, how can one website differ so sharply from the next? How can one site...
5 Ways to Fix an Underperforming Website
Nowadays, websites have become a requirement for every business. However, many businesses will spend the money to get a website and end up disappointed by the results. "We expected it to have more of an impact on our business" is a complaint we hear a lot from clients...
Why Aren’t QR Codes More Popular?
A few years back, we wrote an extensive six-part blog series about how QR codes work. For a while, QR codes seemed like the explosive new advertising technology, and you can still see them on the occasional fast food cup or pizza box. But despite the obvious...
The Logo Designer’s Cheat Sheet
Logo design is the graphic designer's bread and butter, yet it's also one of the most challenging aspects of the field, with a lot of pitfalls built in. Even experienced designers can stumble badly when designing a company logo. But it can be complicated. Over time,...
SEO: The Constantly Moving Target
Since the last time we discussed SEO tips in this blog, progress has continued apace in the struggle to get to the top of the Google heap. Marketers fight to increase their customers’ rankings, while search engines continue to refine what works and what doesn’t to...
Selling Social: Why You Still Need a Website
Facebook has about 2.7 billion active users every month. Let that sink in for a minute. That’s close to 35 percent of all humanity on Earth visiting the same website every month. This sheer number alone has web marketers salivating. To have that many eyes available...
What is Your Identity Design Worth?
Is your company's identity design worth the investment? That depends on what a good first impression is worth to you. A first impression is a one-shot deal, but for a lot of businesses, identity design is an afterthought. You can make the argument that many successful...
Homepage design: Getting your visitors to page 2
Web marketing has spawned a burgeoning industry in web analytics. Any company worth its salt will have one or more trackers built into their website, designed to accumulate basic information about visitors: where they are geographically, what browser and operating...
Hoover Recruiting Gets a Knockout Site from Matcha Design
Technical recruiting firm Hoover Recruiting has taken a big step forward in their business with a powerful new website created by Matcha Design. This technically advanced site boasts parallax scrolling features and a fully responsive design. “We took a rough idea for...
Matcha Design Pulls Out All Stops on Attorney Site Reboot
Matcha Design has converted Tulsa attorney Dwight L. Smith’s previously existing website into a vibrant and attractive marketing tool, packing an entire site’s worth of content and functionality into a single page. “Their old site was template-driven, and it...
UI Design: The Next Generation
The evolution of the user interface, or UI, has been very interesting to watch for those of us who have been there from the beginning. Back in the very old days, computers were cold and forbidding, with stark text on black backgrounds, emitting occasional beeps if you...
Use Your Website To Support Your Nonprofit’s Fundraising Goals
I have a background in nonprofit communications and I absolutely love working with organizations that are changing the community. Since working with Matcha Design I have had to the opportunity to really examine nonprofit websites and their effectiveness. A...
Business Owners: Let’s Talk Programming Security
When business owners hear the word "security" their minds generally think of their bank accounts, alarms and vehicles. Website security is usually not at the top of their list, but with the constant exchange of personal information online with your customers, it needs...
Good Tips To Improve Your E-Newsletter
Having an e-newsletter can be a very powerful tool. It can inspire brand awareness, motivate readers to participate in your services, increase your sales/donations and more. These are all amazing benefits, but how do you go about strategizing, creating and pushing out...
So You Want To Be A Designer?
We get so many job inquiries at Matcha Design we could probably paper our walls with the requests. Yes, it is a compliment to have people interested in working with us, but do you know what it takes to become a designer? Matcha Design believes in excellence and is a...
Take the Confusion Out of Website Navigation
The other day I decided to make a quick run to my favorite arts and crafts store to purchase new canvas for my next painting project. As I entered, I was overwhelmed by trying to find the correct aisle. It took me 10 minutes just to find the right area for the paint...
Responsive Design: From an Edgy Trend to a Blog Necessity
In 2013, Website Magazine reported responsive design as one of the hottest Web trends. Today, designers no longer see responsive design as a popular fad–it has become a mainstay for successful blogs. So much so, that you might not even remember a time before...
Finding The Right Message For Your Marketing Campaign
In a social experiment by Washington Post a couple years ago, a talented violinist performed in one of Washington D.C.'s busiest metro stations where more than 1,100 people travel every day. In the 45 minutes the musician played, only 6 people stopped and stayed for a...
2013: New Year. New Resolutions
Check out this YouTube video Google posted showing what the world searched for in 2012. It is amazing to see all the huge events and trending topics in 2012 through the "eyes" of Google, and it gets me thinking...2012 was a big year for Matcha Design....
How Instagram’s New Terms of Service Impacts Your Privacy
Instagram users were already nervous earlier this year when social media giant, Facebook, bought Instagram for a whopping $1 billion. Now, it appears Facebook may be trying to cash in their investment. Instagram released new terms of service on Monday that is leaving...
Client Relations Does Not Need to be a 4-Letter Word
If you have worked in the professional world for any length of time you will encounter client/vendor relations at some level. Working with clients or vendors is usually enjoyable, but when an order does not go smoothly it can be uncomfortable. It is inevitable you...
Battling Holiday Stress In Your Small Business
The holidays are in full swing and with the frenzy of Black Friday shopping over, Christmas is moving toward us at a rapid speed. Small business owners and employees can feel the season escalating as client's last minute requests pour in and projects schedule to...
Finding The Right CMS For Your Website Project
Managing your website does not need to be hard or overwhelming. The key is finding a content management system (CMS) that gives you the flexibility to edit and website features you need. Matcha Design primarily uses Concrete5 (C5) as the CMS to power our custom...
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