Blog
10 Marketing Essentials for Every Successful Start-Up
No one launches a start-up with the intention of having all their hard work go down the drain. But each year thousands of small-business owners are forced to close up shop, when it becomes clear that their companies can no longer survive. Most business owners would be...
5 Ways to Convert Visitors into Customers
When it comes to running your online business, one of the biggest issues that you will face is converting visitors into customers. It is difficult enough building up web traffic, but it becomes even worse if you cannot get them to purchase the products that you have...
Social Media Calendar Dates
For you to succeed in social media marketing, it is important to create a calendar that shows a schedule for your business. A social media calendar will help you remember important dates as you will be able to set reminders that will help you push your advertisements...
Becoming Responsive, Part 3: Scaling Elements
You’ve used media queries to soften up your previously rigid web design, and added some nifty mobile navigation for your smartphone-using customers. But you keep running into some elements that just won’t change size the way you need them to. What do you do now? Today...
Becoming Responsive, Part 2: Mobile Navigation
There are plenty of challenges in converting a static website into a responsive one which works with browsers both big and small. In Part 1 of this series, we discussed media queries as a tool to make your site more malleable. These handy CSS constructs can go a long...
Becoming Responsive, Part 1: Media Queries
In April 2015, Google changed their search ranking algorithm to subtly bump down websites which weren't mobile-friendly. This caused a chain reaction of website owners who needed their sites to become "responsive," a term for sites which dynamically change depending...
5 Common Characteristics of Successful Business Services
A business service can be defined as any kind of work that supports a business, without producing any palpable products. Information Technology is a perfect example of a vital organizational business service, which aligns itself with the company’s needs as well as...
Build a Stronger Customer Relationship with Social Media Marketing
In the quest to maintain strong customer relationships, many businesses have taken their social media strategy a notch higher. Social Media is a great platform for building these relationships and getting loyal customers to remain connected to the business. Customer...
Inside the Mind of a Web Designer
To design a website at first sounds like a simple proposition. A few clicks, a few decisions about placement, font, color and functionality, and boom — job finished. If the task is so simple, how can one website differ so sharply from the next? How can one site...
5 Ways to Fix an Underperforming Website
Nowadays, websites have become a requirement for every business. However, many businesses will spend the money to get a website and end up disappointed by the results. "We expected it to have more of an impact on our business" is a complaint we hear a lot from clients...
Why Aren’t QR Codes More Popular?
A few years back, we wrote an extensive six-part blog series about how QR codes work. For a while, QR codes seemed like the explosive new advertising technology, and you can still see them on the occasional fast food cup or pizza box. But despite the obvious...
The Logo Designer’s Cheat Sheet
Logo design is the graphic designer's bread and butter, yet it's also one of the most challenging aspects of the field, with a lot of pitfalls built in. Even experienced designers can stumble badly when designing a company logo. But it can be complicated. Over time,...
5 Ideas To Help Your Business Grow
Don't have time to brainstorm ways to grow your business? Check out our five simple, but effective ideas to help move your business forward! 1. Make sure clients find you Your clients need to find you fast and easy. There are many ways to approach this topic, but No....
Cookie Cutter vs. Custom Website Design
I recently went to a Minor League Baseball game with some friends, and it was a great way to kick off the season. The Tulsa Drillers won the game and we had a great time eating stadium food and cheering on the team; however, the experience still came up short when...
Self-Documenting Code: Best Practices for Cleaner Code
As with any job, programmers should always strive to improve the quality of their work. In programming, there are many loosely-structured “best practice” techniques we can use to write code that is as efficient as possible and easy to update and maintain. Some are...
Phone Photography vs. Professional Photography
I rarely take my actual camera with me these days. Why would I carry around a bulky Canon camera when I could simply slip my phone into my pocket? However, using the camera on your phone has a time and a place. A camera phone is good for a quick snapshot of your...
The Art Of News Writing For The Web
You have an exciting event coming up at your business or organization and now you want to write an announcement for your website, but are stuck wondering how to begin. Well, writing a news announcement for your website doesn't need to be rocket science, but the key to...
Rebrand Your Business With A “New Doo”
This week started off as usual: open the door, throw down my bags and receive a barking "hello" from our office dog, Pancake; however, there was one major difference. Pancake, our extremely hairy, somewhat eccentric, Pomeranian was basically shaved! Where long, golden...
Lessons From The Set Of A Matcha Design Photo Shoot
"If at first you don't succeed, try, try, try again." This well-known proverb was first popularized in the 1800s, and has since shown up in many songs, literary themes and motivational speeches throughout the years. However, there is a slightly different version of...
Use Your Website To Support Your Nonprofit’s Fundraising Goals
I have a background in nonprofit communications and I absolutely love working with organizations that are changing the community. Since working with Matcha Design I have had to the opportunity to really examine nonprofit websites and their effectiveness. A...
Business Owners: Let’s Talk Programming Security
When business owners hear the word "security" their minds generally think of their bank accounts, alarms and vehicles. Website security is usually not at the top of their list, but with the constant exchange of personal information online with your customers, it needs...
Good Tips To Improve Your E-Newsletter
Having an e-newsletter can be a very powerful tool. It can inspire brand awareness, motivate readers to participate in your services, increase your sales/donations and more. These are all amazing benefits, but how do you go about strategizing, creating and pushing out...
So You Want To Be A Designer?
We get so many job inquiries at Matcha Design we could probably paper our walls with the requests. Yes, it is a compliment to have people interested in working with us, but do you know what it takes to become a designer? Matcha Design believes in excellence and is a...
Take the Confusion Out of Website Navigation
The other day I decided to make a quick run to my favorite arts and crafts store to purchase new canvas for my next painting project. As I entered, I was overwhelmed by trying to find the correct aisle. It took me 10 minutes just to find the right area for the paint...
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.