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The Art of Timely and Relevant Storytelling – How To Make Your Content More Effective
Strategic storytelling is the key to creating content that truly resonates with your audience. It's about communicating the right part of your story at the right time and in the right place. This approach can make all the difference between engaging your audience and...
The Art of Imperfection: Embracing Wabi-Sabi Aesthetics in Design
Should design always aim for perfection? With the right approach, so-called “flaws” can give projects character and set them apart from the competition. This is one of the central principles of wabi-sabi philosophy. You may have seen wabi-sabi mentioned in discussions...
The Misconception of White Spaces
Have you ever encountered a client who thought white space was wasteful? Maybe they even said they weren’t getting their money’s worth. However, the reality is the reverse. Many web designs are not even worth the investment unless they use white space effectively....
The Law of Reversed Effort for Business
Business owners and entrepreneurs try as hard as they can to achieve their goals every single day. Tight deadlines are everywhere, and our clients need results now. However, what if we’re trying too hard? The Law of Reversed Effort states that sometimes, the harder...
The Art of Seeing: Do You Need Training To Get An Eye For Design?
Design, in every sense of the word, is a critical part of any successful business. From your logo to your website and your content, everything must be carefully crafted in a way that pleases the eye and appeals to your target audience. Doing this requires having...
How Trustworthy Is Word of Mouth
Picture this: You are visiting a new town and want to try a new restaurant, but you don’t know what’s around. You can ask the concierge for recommendations and use handy-dandy Google to look up nearby restaurants and their reviews. These help you find a lovely Italian...
Matcha Design Celebrates Four Davey Awards for Creative Excellence
Matcha Design, a full-service B2B agency, has been honored with four prestigious Davey Awards, showcasing the agency’s expertise in creative design. The agency, which has now earned a total of 69 Davey Awards over the years, continues to push the boundaries of...
Do Not Build AI Clickbait Landing Pages
Do you hate clickbait? Feel like all AI writing sounds the same? You’re not the only one! Google started cracking down on AI and clickbait content in March, much to the relief of people who value quality writing. Google is cracking down on two main things: scaled...
Creating Video Shorts for Your Business
Video shorts have a profound impact on people. They are highly appreciated, as they put a face to your brand and help people feel like they’re getting to know you and your company. However, creating them professionally requires planning, staging, production, and...
UX is the Foundation of Any Design
UX, short for user experience, is a popular term flying around the design space right now. But where did it come from, and is it really new for the graphic design industry? What UX Design Looks Like A design that focuses on UX is centered on what the user wants and is...
3 Ways to Improve Your Attention to Detail
Details are everything when it comes to design. The exact color, the right copy, and the best placement all work together to create designs that stand out and satisfy clients. Thorough designers who pay attention to every factor of a project are reliable and often...
Matcha Design Takes Home Silver Win at Summit Creative Awards
For the 14th Year in a Row, Matcha Design Is Recognized for Excellence Matcha Design has been awarded the prestigious silver award at the 2024 Summit Creative Award. The award-winning project is listed below: Silver Summit Award: B2B Website: WATT Global Media website...
Creating Video Shorts for Your Business
Video shorts have a profound impact on people. They are highly appreciated, as they put a face to your brand and help people feel like they’re getting to know you and your company. However, creating them professionally requires planning, staging, production, and...
UX is the Foundation of Any Design
UX, short for user experience, is a popular term flying around the design space right now. But where did it come from, and is it really new for the graphic design industry? What UX Design Looks Like A design that focuses on UX is centered on what the user wants and is...
3 Ways to Improve Your Attention to Detail
Details are everything when it comes to design. The exact color, the right copy, and the best placement all work together to create designs that stand out and satisfy clients. Thorough designers who pay attention to every factor of a project are reliable and often...
Managing Finances for Entrepreneurs
Entrepreneurship can be a lot like being a parent: you dream big dreams for your company, but before it takes off, you’ll have to make a lot of financial decisions. For parents, questions like, “Do I really need a wipe warmer?” come to the forefront, but the...
Stay Motivated & Don’t Give Up!
Have you ever wondered how entrepreneurs keep going when the going gets tough? Here are some tips to stay motivated, no matter what. Entrepreneur Life is Not for the Faint of Heart Proponents of entrepreneurship sometimes paint it as a life of ease, especially on...
What Exactly Is Market Intelligence?
The term “market intelligence” is often used in the marketing world, but it can seem like a broad statement to those just learning the topic. We’ll help define what market intelligence truly entails and how you can grab it by the reins to help steer your business....
10 Most Creative Entrepreneurs in Latin America
Creativity is everywhere, and there’s no lack of it in Latin America, where so many forms of creative expression are welcome. (In case you’re wondering, this is a continuation of our entrepreneur series. We’ve already covered the most creative black entrepreneurs in...
Is Blogging Dead?
If you’ve been in our corner of YouTube lately, you’ve probably heard some say that “blogging is dead”... but is it, really? Or has blogging shifted so much that we can hardly recognize it when we compare it to what it used to be? Let’s discuss. Was it AI in the...
The Evolution of Minimalistic Design
Minimalism has changed throughout the years, starting with a focus on geometric shapes and eventually moving to the multi-faceted phenomenon we enjoy today. Minimalism has become a trend in architecture, art, interior and graphic design. Bauhaus School in Germany:...
How to Attract Your Audience with Your Brand
If you’ve been put work into building your brand (or rebranding) the next step is to focus on attracting your audience. Want to know how do that? We’ve got five simple steps. 1. Know That Your Brand Should Be Customer-Focused On your side, branding is intentional....
Top 5 Tips for a Successful Online Ad
Online ads are everywhere - but how can you create a successful online advertising campaign? For all things marketing, you should start with research - but there’s a lot more to it than that. 1. Research and Talk to Your Target Audience If you’ve already got client...
Designing for Mobile in 2024: Trends, Factors, and Avoiding Pitfalls
In the ever-evolving world of technology, designing for mobile devices has become increasingly crucial for businesses and organizations of all sizes. As we move into 2024, the landscape of mobile design is set to undergo significant transformations, driven by emerging...
Merch Shop – Today’s Best Award
Among 33,413, 664,923 customizable products, Matcha’s own Metro NY I Tee has won “feature of the day” by Zazzle, in less than 24 hours after it is made available. Metro New York City T-Shirt by matchadesign
Matcha Design Awarded Gold Summit International Award
Matcha Design announced that they have been awarded the Gold Summit Creative Award from Summit International Awards in the Self-Promotion Website category for their website, matchadesign.com. “Big Thank You to SIA Summit International Awards for recognizing…
Matcha Design Places First in the American Design Awards 2011 Winter Semi Annual
Matcha Design announced today that they have received 1st place in the American Design Awards 2011 Winter Semi Annual, non-flash web design category for matchadesign.com. Matcha Design was among 55 winners chosen from 1502 entries internationally. “We are not sure…
Matcha Design Collects Six Communicator Awards for 2011
The winners of the 17th Annual Communicator Awards have been announced by the Academy of Interactive and Visual Arts, and Matcha Design is proud to receive awards for six projects. “This year’s awards program was highly competitive with many remarkable entries,” said…
Matcha Design Sweeps Fourteen Service Industry Advertising Awards
Matcha Design announced that they have been awarded fourteen awards by the 7th Annual Service Industry Advertising Awards (SIAA). “This is fantastic news.” said Chris Lo, President and Creative Director of Matcha Design, regarding the collection of awards. “To kick…
Matcha Design Wins Five 2010 Communicator Awards
The winners of the 2010 Communicator Awards have been announced by the International Academy of the Visual Arts, and Matcha Design has walked away with 2 Awards of Excellence and 3 Awards of Distinction. “We understand that the economic environment has been tough…
Matcha Design Honored with Two American Design Awards
Matcha Design announced today that they have received two awards from the American Design Awards for the design of chrislophotography.com and tulsachildrensmuseum.org. The entries by Matcha Design were among 40 sites chosen from a pool of 720 entries. “Receiving two…
Matcha Design Receives American Design Award on Energy Law Website
Matcha Design announced today that they have received an American Design Awards for the design of energylegalcounsel.com. The entry by Matcha Design was among 49 sites chosen from a pool of 702 entries. “We were excited to have the opportunity to build a good energy…
Matcha Design Awarded Six 2010 Davey Awards
The winners of The 2010 Davey Awards have been announced by the International Academy of the Visual Arts today. With over 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies, and…
Matcha Design is Featured in ‘Logolicious’ by Peleg Top
Award-winning Tulsa based design firm, Matcha Design, has six logo designs featured in the latest Collins Design Book – Logolicious, “a tasty collection of the best logos from around the globe.” Matcha Design, a full-service design firm, is proud to announce that six…
Matcha Design Receives Silver Winner at 2010 W3 Awards
The Winners of The 2010 W3 Awards have been announced by the International Academy of the Visual Arts today. Receiving over 3,000 entries, The W3 Awards honors outstanding Websites, Web Marketing, Web Video, & Mobile Apps created by some of the best interactive…
Matcha Design Receives Gold Award from American Design Awards
Matcha Design announced today that they have received a gold award from the American Design Awards for the design of umecms.com. The entry by Matcha Design was among 73 sites chosen from a pool of over 1,000 entries in April. “UME CMS is Matcha’s own beloved project,”…
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