Blog
Designing for Neuroaesthetics: How Brain Science Influences Visual Perception
Think about those websites or products that were pleasing to your eyes. Now, think about those that made you feel like you had information overload. What’s the difference? The first one was designed with neuroaesthetics in mind. Neuroaesthetics is the study of how the...
Designing for Emotional Intelligence: Creating Empathetic User Experiences
Have you ever experienced a product or service that seemed to understand your emotions and respond to your needs in a truly empathetic way? Imagine a world where every interaction with technology leaves you feeling understood and supported on an emotional level....
Microinteractions: Enhancing User Engagement with Small Design Details
Discover the power of microinteractions – those tiny details that make a big impact. By leveraging these small design elements, you can create an immersive and engaging experience for users of all ages. What was the last video you left a “like” on? Every time you...
Web Design for Generational Audiences: Tailoring Designs for Different Age Groups
Are you struggling to design a website that resonates with different age groups? Understanding the unique preferences and behaviors of different age groups is key to designing a website that captivates and engages your target audience. Tailoring web designs to suit...
Matcha Design Announces Third Consecutive Win At TechBehemoths 2024
Matcha Design, a B2B services agency based out of Tulsa, Oklahoma, has won the 2024 TechBehemoths. Out of over 43,000 top IT companies worldwide, the agency has earned the distinction of being one of only 428 winners in the United States. This achievement is...
Unlock Success: 8 Insider Content Marketing Tips for Service Industries
It’s no secret that content marketing is a powerful growth strategy for businesses in the services industry. There’s a reason why, in 2024, the total value of the content marketing industry is estimated to reach $600 billion. However, it’s not as simple as just...
Biophilic Design Elements in Websites: Bringing Nature Indoors Digitally
Imagine walking through a serene forest. Few things are more soothing than the different shades of green leaves, gently curving streams, and soft sound of birdsong found in a natural environment. What if you could bring that soothing experience to your website? You...
The Art of Timely and Relevant Storytelling – How To Make Your Content More Effective
Strategic storytelling is the key to creating content that truly resonates with your audience. It's about communicating the right part of your story at the right time and in the right place. This approach can make all the difference between engaging your audience and...
The Art of Imperfection: Embracing Wabi-Sabi Aesthetics in Design
Should design always aim for perfection? With the right approach, so-called “flaws” can give projects character and set them apart from the competition. This is one of the central principles of wabi-sabi philosophy. You may have seen wabi-sabi mentioned in discussions...
The Misconception of White Spaces
Have you ever encountered a client who thought white space was wasteful? Maybe they even said they weren’t getting their money’s worth. However, the reality is the reverse. Many web designs are not even worth the investment unless they use white space effectively....
The Law of Reversed Effort for Business
Business owners and entrepreneurs try as hard as they can to achieve their goals every single day. Tight deadlines are everywhere, and our clients need results now. However, what if we’re trying too hard? The Law of Reversed Effort states that sometimes, the harder...
The Art of Seeing: Do You Need Training To Get An Eye For Design?
Design, in every sense of the word, is a critical part of any successful business. From your logo to your website and your content, everything must be carefully crafted in a way that pleases the eye and appeals to your target audience. Doing this requires having...
The Art of Timely and Relevant Storytelling – How To Make Your Content More Effective
Strategic storytelling is the key to creating content that truly resonates with your audience. It's about communicating the right part of your story at the right time and in the right place. This approach can make all the difference between engaging your audience and...
The Art of Imperfection: Embracing Wabi-Sabi Aesthetics in Design
Should design always aim for perfection? With the right approach, so-called “flaws” can give projects character and set them apart from the competition. This is one of the central principles of wabi-sabi philosophy. You may have seen wabi-sabi mentioned in discussions...
The Misconception of White Spaces
Have you ever encountered a client who thought white space was wasteful? Maybe they even said they weren’t getting their money’s worth. However, the reality is the reverse. Many web designs are not even worth the investment unless they use white space effectively....
The Law of Reversed Effort for Business
Business owners and entrepreneurs try as hard as they can to achieve their goals every single day. Tight deadlines are everywhere, and our clients need results now. However, what if we’re trying too hard? The Law of Reversed Effort states that sometimes, the harder...
The Art of Seeing: Do You Need Training To Get An Eye For Design?
Design, in every sense of the word, is a critical part of any successful business. From your logo to your website and your content, everything must be carefully crafted in a way that pleases the eye and appeals to your target audience. Doing this requires having...
How Trustworthy Is Word of Mouth
Picture this: You are visiting a new town and want to try a new restaurant, but you don’t know what’s around. You can ask the concierge for recommendations and use handy-dandy Google to look up nearby restaurants and their reviews. These help you find a lovely Italian...
Do Not Build AI Clickbait Landing Pages
Do you hate clickbait? Feel like all AI writing sounds the same? You’re not the only one! Google started cracking down on AI and clickbait content in March, much to the relief of people who value quality writing. Google is cracking down on two main things: scaled...
Creating Video Shorts for Your Business
Video shorts have a profound impact on people. They are highly appreciated, as they put a face to your brand and help people feel like they’re getting to know you and your company. However, creating them professionally requires planning, staging, production, and...
UX is the Foundation of Any Design
UX, short for user experience, is a popular term flying around the design space right now. But where did it come from, and is it really new for the graphic design industry? What UX Design Looks Like A design that focuses on UX is centered on what the user wants and is...
3 Ways to Improve Your Attention to Detail
Details are everything when it comes to design. The exact color, the right copy, and the best placement all work together to create designs that stand out and satisfy clients. Thorough designers who pay attention to every factor of a project are reliable and often...
Managing Finances for Entrepreneurs
Entrepreneurship can be a lot like being a parent: you dream big dreams for your company, but before it takes off, you’ll have to make a lot of financial decisions. For parents, questions like, “Do I really need a wipe warmer?” come to the forefront, but the...
Stay Motivated & Don’t Give Up!
Have you ever wondered how entrepreneurs keep going when the going gets tough? Here are some tips to stay motivated, no matter what. Entrepreneur Life is Not for the Faint of Heart Proponents of entrepreneurship sometimes paint it as a life of ease, especially on...
Merch Shop – Today’s Best Award
Among 33,413, 664,923 customizable products, Matcha’s own Metro NY I Tee has won “feature of the day” by Zazzle, in less than 24 hours after it is made available. Metro New York City T-Shirt by matchadesign
Matcha Design Awarded Gold Summit International Award
Matcha Design announced that they have been awarded the Gold Summit Creative Award from Summit International Awards in the Self-Promotion Website category for their website, matchadesign.com. “Big Thank You to SIA Summit International Awards for recognizing…
Matcha Design Places First in the American Design Awards 2011 Winter Semi Annual
Matcha Design announced today that they have received 1st place in the American Design Awards 2011 Winter Semi Annual, non-flash web design category for matchadesign.com. Matcha Design was among 55 winners chosen from 1502 entries internationally. “We are not sure…
Matcha Design Collects Six Communicator Awards for 2011
The winners of the 17th Annual Communicator Awards have been announced by the Academy of Interactive and Visual Arts, and Matcha Design is proud to receive awards for six projects. “This year’s awards program was highly competitive with many remarkable entries,” said…
Matcha Design Sweeps Fourteen Service Industry Advertising Awards
Matcha Design announced that they have been awarded fourteen awards by the 7th Annual Service Industry Advertising Awards (SIAA). “This is fantastic news.” said Chris Lo, President and Creative Director of Matcha Design, regarding the collection of awards. “To kick…
Matcha Design Wins Five 2010 Communicator Awards
The winners of the 2010 Communicator Awards have been announced by the International Academy of the Visual Arts, and Matcha Design has walked away with 2 Awards of Excellence and 3 Awards of Distinction. “We understand that the economic environment has been tough…
Matcha Design Honored with Two American Design Awards
Matcha Design announced today that they have received two awards from the American Design Awards for the design of chrislophotography.com and tulsachildrensmuseum.org. The entries by Matcha Design were among 40 sites chosen from a pool of 720 entries. “Receiving two…
Matcha Design Receives American Design Award on Energy Law Website
Matcha Design announced today that they have received an American Design Awards for the design of energylegalcounsel.com. The entry by Matcha Design was among 49 sites chosen from a pool of 702 entries. “We were excited to have the opportunity to build a good energy…
Matcha Design Awarded Six 2010 Davey Awards
The winners of The 2010 Davey Awards have been announced by the International Academy of the Visual Arts today. With over 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies, and…
Matcha Design is Featured in ‘Logolicious’ by Peleg Top
Award-winning Tulsa based design firm, Matcha Design, has six logo designs featured in the latest Collins Design Book – Logolicious, “a tasty collection of the best logos from around the globe.” Matcha Design, a full-service design firm, is proud to announce that six…
Matcha Design Receives Silver Winner at 2010 W3 Awards
The Winners of The 2010 W3 Awards have been announced by the International Academy of the Visual Arts today. Receiving over 3,000 entries, The W3 Awards honors outstanding Websites, Web Marketing, Web Video, & Mobile Apps created by some of the best interactive…
Matcha Design Receives Gold Award from American Design Awards
Matcha Design announced today that they have received a gold award from the American Design Awards for the design of umecms.com. The entry by Matcha Design was among 73 sites chosen from a pool of over 1,000 entries in April. “UME CMS is Matcha’s own beloved project,”…
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