Blog
Throwback Marketing & Design: Why Nostalgia Works
Ahh, nostalgia! Nothing gets us wistful and misty-eyed like the thought of days gone by - which is what makes it such an effective marketing and design tool. If Fashion is Your Passion, Consider This Ever noticed how style and fashion trends tend to boomerang? In...
The Difference Between Experienced Designers and Rookies
Everyone’s gotta somewhere, right? Here at Matcha Design, we’re aware of that, and we’re endlessly grateful to have gotten our start. That said, there are a lot of benefits to choosing experienced designers over newbies. Pitfalls of “Trendy and Hip” Technology is...
Keep It Simple (Easier Said Than Done)
When you’re creating something, be it a website, product, or even a business plan, the temptation to add all the bells and whistles can be pretty strong. You might think, “The more features, the better, right?” Well, not always. By keeping things simple and easy to...
Do You Know How a Professional Designer Creates Attractive Web Design?
Oh, what a tangled web we weave! But we’re not talking about deception today, we’re diving into the intricacies of web design. It’s a tall order, but with our help, you should have a grasp on design principles and what goes into designing a website. The Importance of...
How to Set Yourself Apart Series: Video Editor
Video editors are tasked with crafting memorable narratives that captivate audiences. As the demand for high-quality video content skyrockets, it's become more important than ever for editors to establish a unique signature style. Doing so requires a nuanced mix of...
How to Set Yourself Apart Series: Web Developer
In a world where coding skills are multiplying by the minute, it's crucial to have a few aces up your sleeve to stand out from the crowd.Here’s how you can do just that. Find Your Unique Value Proposition Web developers, like most professionals, bring a unique set of...
How to Set Yourself Apart Series: Editor
When you’ve mastered the skill of content creation, you’re able to reach a new height: editing other people’s work to make it shine brighter than ever before. Here’s how to set yourself apart as an editor. Find Your Unique Value Proposition One of the most important...
How to Set Yourself Apart Series: Marketing Director
If you’re looking for your next (or first) marketing director role, it’s crucial to stand out among the rest. From showing your strategy skills in a variety of media to sharing how you motivate a team, every second you spend setting yourself apart is sure to pay off....
How to Set Yourself Apart Series: Art Director
An art director has the same responsibilities as a senior designer plus the added challenge of communicating with clients and giving presentations. It’s not as straightforward as graphic design (complex as graphic design may be)! So how can you set yourself apart as...
How to Set Yourself Apart Series: Graphic Designer
Junior graphic designers who stick with it and upskill become graphic designers. Some might rest on their laurels now that they’ve “made it,” but not you! You are here to learn. Here’s how to set yourself apart as a graphic designer. Find Your Unique Value Proposition...
How to Set Yourself Apart Series: Account Planner
Account planners do a lot of the client-facing work that keeps agencies running. From day-to-day customer service to selling upgrades, many agency leaders know the value that a good account planner can provide. So, how can you show potential agency clients that you’re...
Matcha Design Makes the Winners List at SIAA 2024
Service industry advertisers clamor each year for a chance to win the Service Industry Advertising Awards. This year, Matcha Design brought home ten more awards. This year, the 21st Annual Service Industry Advertising Awards (SIAA) saw over 1,000 entries in the...
How to Set Yourself Apart Series: Copywriter
Many potential clients think that copywriters are a dime a dozen. After all, COVID got a lot of people comfortable with the idea of working from home, so copywriters started cropping up right before ChatGPT burst onto the scene, threatening to take our jobs. Things...
Sales Kick-Off Campaign 101
Are you part of a mid-sized company or a corporation, and do you wish more leads and sales were walking through your door? If so, there’s a way to fix that! It’s time to put together a Sales Kick Off Campaign. Not sure how it works? We’ll walk you through it. What Is...
A Christmas Tale About Friendship
In the late 1880s, in a quaint town called Aspen Hollow, two teens, Effie and Sam, shared dreams as vast and sparkling as the celestial winter sky above. Effie had a flair for creating enchanting designs, each stroke of artistic passion as limitless as the...
Balancing Fun and Profits: Lessons From Two Point Hospital
In the world of gaming, few titles manage to combine entertainment and education as effectively as Two Point Hospital. While in some ways, the game does its best to deviate from reality—with conditions such as “lightheadedness,” which involves patients needing light...
The Anatomy of a Successful Landing Page
Not sure what a landing page is or what elements it should have? Landing pages have a specific purpose, but once you’ve got it nailed down, they’re easy to understand. Let’s unpack the history of landing pages, what they are, and more. By the way - if you’re wondering...
Top Content Marketing Mistakes Made By Experts
Being in the web design and marketing industry for decades provides you a unique insight into the mistakes that can be made - whether you’ve made them yourself or seen others do it. Despite the fact that learning from your own mistakes is often the most effective way...
You Are the Reason Matcha Design Succeeds!
The team at Matcha Design wishes you a very happy Thanksgiving! Every year (usually, over turkey, stuffing, and cranberry sauce) people pause during Thanksgiving week to remember what they’re thankful for. As we make our own preparations to enjoy the season, we can’t...
Empowering Pathways: Nurturing Design Confidence for Young and Aspiring Creators
At Matcha Design, we’ve come a long way from where we once stood. I started my graphic design career as a mail boy in the 1980s at a design firm in Hong Kong. I had no training and no experience - but what I did have was a deep passion for design and an unquenchable...
Let Go So You Can Do More
Owners of small to medium businesses are faced with decisions every day. What clients do you take on, and which do you decide not to take? How many physical and digital assets should you keep, and which are contributing to office clutter and mental distraction? It’s...
The Power of Details in Design
If you’ve ever gone to an art gallery and gone up to some of the best-known paintings, you’ve probably noticed the high level of detail that goes into them. In fact, many paintings are equally enjoyable from far away and up close. The mark of a great artist is how...
Distraction-Free Learning: How to Focus
Spending all day on the computer (whether from a home office or a corporate one) has benefits and drawbacks. One of the drawbacks is known as the “research rabbit hole” - a phenomenon that happens when you spend inordinate amounts of time researching a topic/idea. One...
Top 10 Causes and Effects in UX
Everything you do has an impact, whether it’s your marketing strategy or the user experience (UX). The goal of UX design is to make it as easy as possible for your website or app users to navigate and interact with the design - so what are some of the things that...
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