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5 Ways Your Service Business Will Stand Out!
5 Ways Your Service Business Will Stand Out!

In the business services industry, your company offers something that's likely essential, but you may not be the only option. The local and regional competition is tough. Hard work and expertise are how you've forged the long-standing customer relationships you...

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10 Best Practices to Boost Your Brand in 2021
10 Best Practices to Boost Your Brand in 2021

Increasing your brand awareness is one of the most significant aspects of marketing your company. Running a business is challenging work. That's never been more true than in the past year. And 2021 doesn't seem to offer up any easy challenges so far. Focusing on...

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How Do You Create a Landing Page?
How Do You Create a Landing Page?

Building landing pages on your company’s website is one of the most effective and directly impactful actions you can take in marketing. It means chaining your philosophy about what your site can do for your business, and lets you use all of the experience you’ve...

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When Do You Need to Hire a Designer for Your Business?
When Do You Need to Hire a Designer for Your Business?

When you’re running your business and doing it successfully, it’s easy to take for granted everything you’re an expert on. No matter how skilled or seasoned, we can all get caught up in the process and unintentionally be holding ourselves back. At Matcha Design we’ve...

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How To Take Photos For Your Business
How To Take Photos For Your Business

2020 has been pretty hard on small to medium sized businesses and entrepreneurs. In addition to dealing with financial, social, and operational issues customer behavior has also changed. Even during the best of times, marketing has been last in line for funding in...

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A/B Testing – How To Conduct Your Own

A/B Testing – How To Conduct Your Own

What Is A/B Testing? At its core, A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric that defines success. To determine which version is better, you subject both versions to experimentation simultaneously. In the...

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How To Write Content That Drives Conversion

How To Write Content That Drives Conversion

That means, writing content that MATTERS. There are three parts to this equation: YOU, Your Audience and Your Business. The content that you write and publish online is what drives the success of every internet marketing campaign, social media page and website you...

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The Practical Ways To Market Your Service Business

The Practical Ways To Market Your Service Business

It is critical for every evolving business team to spend time to think about how to market in efficient, low-cost ways, as it is can be so challenging to build a long-term sustainable business on the basis of paid marketing.  Here are a few practical ways we have seen...

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Power Of Using Humor In Marketing And Advertising

Power Of Using Humor In Marketing And Advertising

Looking for a way to engage your customers in an impactful way? Well, it doesn't always take a big budget ad campaign to grab your audience's attention. Sometimes, it's a well-timed joke that could make all the difference in having your message resonate. So with humor...

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EQ For Designers What It Is & Why You Need It

EQ For Designers What It Is & Why You Need It

Emotional intelligence theorizes that people have the capacity to reason about emotions and emotional information. People with high EQ can solve emotion-related problems quickly and understand the meanings that emotions convey. High EQ people also know how to manage...

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Holiday Marketing Strategy

Holiday Marketing Strategy

The holidays, just around the corner, are a very-important time in the retail industry. As customers are shopping for the perfect gift for their loved ones, many businesses amp up their marketing efforts to reach a wider audience. There are many different strategies...

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Building An Effective Content Marketing Strategy

Building An Effective Content Marketing Strategy

You probably understand that content marketing is a necessary element to your professional success. As technology evolves and more tools are being offered to you on a regular basis, other aspects of marketing evolve with the new technologies. However, content...

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How To Cultivate A Positive Brand Culture

How To Cultivate A Positive Brand Culture

For many employers, 'branding' has meant the management of tangible assets like logotypes, typefaces, corporate colors, digital interactions, advertising, corporate and promotional collateral and, more recently, events and brand experiences. As a result, 'brand...

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