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How to Improve PAGE RANK Without Breaking the Bank
How to Improve PAGE RANK Without Breaking the Bank

With the extremely competitive online market, a fledgling online business should adopt numerous and varying advertising techniques to ensure itself to their online audience. Fledging online companies, however, are not generally full of cash; they often presume they...

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Video Marketing is the future of Digital Marketing
Video Marketing is the future of Digital Marketing

Think about after five years, people will be interested in reading this article or watching it in video form? Because as online video remains its matchless escalation, it's a stimulating question to consider. By 2017, video will account for 69% of all consumer digital...

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7 Common Keys in Designing Website Infrastructure
7 Common Keys in Designing Website Infrastructure

1. Site mapping Before we jump into a website’s site map design, you’ll require three things: Time A strong sitemap can’t be designed in 20 minutes. Does your business have the necessary time? People Key participants should contribute to the sitemap design. Who could...

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5 Essential Tips to Secure Your Website
5 Essential Tips to Secure Your Website

In today's scenario, technology alterations are very frequent, it befits more stimulating to retain information protected on the web. These tips will upsurge your chances to keep hackers and cyber-thieves at bay. 1. Create and preserve solid passwords. Earlier there...

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Is It Time to Advertise on Instagram Over Twitter?
Is It Time to Advertise on Instagram Over Twitter?

When social media started taking over, it took awhile for companies and businesses to jump on the bandwagon of using it to promote their brand. Nowadays, there are so many different companies that are on all of the different platforms that it is more common than not...

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Understanding Effective Graphic Design
Understanding Effective Graphic Design

There really is no single definition of effective graphic design, but the goal is to merge business and creative objectives in a meaningful way that makes design more than just an aesthetic exercise. When we integrate design processes and design thinking into the...

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Matcha Design Wins Silver at the 2015 W3 Awards
Matcha Design Wins Silver at the 2015 W3 Awards

Prestigious awards were once again given at the recently held 2015 W3 Awards that was powered, sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA.) Regarded as an award platform where creative excellence on the web as well as the people behind...

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A Birthday Letter to Google

A Birthday Letter to Google

In the last 15 years, many tech companies have done great things that have surpassed our imagination by leaps and bounds, but Google's unique achievements have indeed made the world a better place. Make knowledge accessible to anyone who can get online. By "Googling"...

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Achieving World Class Customer Care Part 2

Achieving World Class Customer Care Part 2

Effectively communicating and interacting with your clients is essential in any type of customer care situation. When interacting with your clients always remember to shake hands, make eye contact, and use age-appropriate greetings. Maintaining eye contact is...

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Achieving World Class Customer Care Part 1

Achieving World Class Customer Care Part 1

In today's fast paced world customers need access to information in a timely and efficient manner more than they ever have before. Speed is a priority, but giving your customers world class customer service should never take a back seat. Providing customer service can...

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Make the Most of Meetings

Make the Most of Meetings

Almost every morning, roughly around eleven, the Matcha Design team gathers together for a meeting which we fondly refer to as “regroup”. Our regroups usually consist of some light chit-chat, followed by an overview of what we finished the previous day and what we...

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Color – More Than Meets the Eye

Color – More Than Meets the Eye

With Independence day right around the corner, there is a bevy of patriotic items strewn throughout the stores in our country. The red, white, and blue color scheme plays a key role during the month of July. You can find this combination in a variety of forms from...

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The Marketing Potential of Instagram Video

The Marketing Potential of Instagram Video

Have you ever scrolled through your Instagram feed, looked at a filtered photo, and thought, “I wish this was a movie”? Well, your wish has finally come true. On Thursday, June 20th, Instagram announced its new update featuring its fifteen second video capabilities...

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How to Stay Inspired

How to Stay Inspired

One of the many challenges I often face is finding a good source of inspiration. I have wasted many hours away simply staring at the wall or a blank piece of paper trying to conjure a good idea. In some instances, the rare flicker of inspiration withers away before I...

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Branding Social Media

Branding Social Media

Nowadays, you can find a Facebook fan page, Twitter, etc. for just about anything. This especially applies to many businesses. The world of social media has boomed within the past decade and companies have taken notice. As they began to delve into the world of social...

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Client Horror Stories – Finding The Good In The Bad

Client Horror Stories – Finding The Good In The Bad

Last week, I hastily bought ink for my printer in a rush to copy some important documents on my home computer. Later, I unfortunately found the ink cartridge box and packaging had already been opened! I did not notice at the time of purchase that a previous person had...

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