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The Practical Ways To Market Your Service Business
It is critical for every evolving business team to spend time to think about how to market in efficient, low-cost ways, as it is can be so challenging to build a long-term sustainable business on the basis of paid marketing. Here are a few practical ways we have seen...
Power Of Using Humor In Marketing And Advertising
Looking for a way to engage your customers in an impactful way? Well, it doesn't always take a big budget ad campaign to grab your audience's attention. Sometimes, it's a well-timed joke that could make all the difference in having your message resonate. So with humor...
Matcha Design Awarded 5 Distinctions At The 2016 International Davey Awards
Tulsa, OK – Matcha Design, a full-service digital design and website development company based out of Tulsa, Oklahoma, this week announced they have won five distinct awards at this year’s International Davey Awards, a worldwide event designed to honor the...
EQ For Designers What It Is & Why You Need It
Emotional intelligence theorizes that people have the capacity to reason about emotions and emotional information. People with high EQ can solve emotion-related problems quickly and understand the meanings that emotions convey. High EQ people also know how to manage...
From A Good Designer To A Great Designer – Secrets To Quickly Becoming One
Designers are responsible for finding solutions. All that observation and listening would be wasted if it didn't lead to a solution. When a designer has a goal or an objective, he or she is designing a solution to an existing problem. In most cases, they should be...
Holiday Marketing Strategy
The holidays, just around the corner, are a very-important time in the retail industry. As customers are shopping for the perfect gift for their loved ones, many businesses amp up their marketing efforts to reach a wider audience. There are many different strategies...
7 Killer Tips For Brochure Design That Works and more – Part 2
Design Considerations Before developing a brochure consider the following design principles: The Rule of Thirds When laying out your brochure use the rule of thirds. Divide the page into thirds both vertically and horizontally. Areas where the lines cross are...
7 Killer Tips For Brochure Design That Works and more – Part 1
Designing a great brochure is far more than just inserting beautiful pictures, let's get right to it: 1. Know your purpose before you start When you're thinking about how to design a brochure, start by asking clients why they think that they need a brochure. Then,...
Building An Effective Content Marketing Strategy
You probably understand that content marketing is a necessary element to your professional success. As technology evolves and more tools are being offered to you on a regular basis, other aspects of marketing evolve with the new technologies. However, content...
UpCity Selects Matcha Design as One of Tulsa’s Best Web Designers
Matcha Design, a renowned web design and full-service creative agency, has been named one of the best web design firms in Tulsa by UpCity! The recognition was announced following the release of UpCity’s new Top Local Agency marketplace. UpCity selected Matcha Design...
How To Cultivate A Positive Brand Culture
For many employers, 'branding' has meant the management of tangible assets like logotypes, typefaces, corporate colors, digital interactions, advertising, corporate and promotional collateral and, more recently, events and brand experiences. As a result, 'brand...
Creating VR Content for Beginners
Creating VR content does not have to be a daunting task, it can be fun and fulfilling if done the right way. Most people struggle with limited budget and are too afraid to take risks. Some are even content with their smartphones and deter from getting involved in the...
Maintaining a Balanced Social Media Portfolio
Companies trying to get their products in the public eye are confronted with a seemingly endless conglomeration of social platforms which are constantly gaining and losing users. Modern marketers must remain on top of trends to a level never seen before. Where...
B2B Marketing: How to Present Your Benefits in Terms of Measurable, Tangible Results
When you're marketing a product or service to another business, it's important to outline the measurable, tangible results that are associated with your product or service. An average Joe consumer is heavily swayed by trends and emotion, so you can use these factors...
Is Any Publicity Really Good Publicity?
If you watched the Super Bowl last Sunday, you probably saw the stellar Budweiser "Lost Dog" commercial (if you missed it, catch it here). This ad, which hits on timeless themes of loyalty and friendship, has generated a tremendous amount of buzz and has been...
Are you launching a business-to-business (B2B) marketing campaign?
Most companies are adept at marketing products to the general public and to fellow companies, but marketing services to fellow business owners can be more challenging. So in today's article, we'll explore how to launch an effective B2B marketing campaign for your...
5 Tips for Staying Safe Online
The Internet is an amazing accomplishment, making the sharing of enormous amounts of information and data as simple as clicking a mouse or tapping a screen. But like all human endeavors, there are criminals waiting to exploit it, people who delight in breaking trusts...
Is It Time To Redesign Your Website?
When was the last time you refreshed your company website's design? If the answer is more than a couple years, then it's time to consider a refresh for your headquarters on the web. In today's tech-centric world, your identity on the web is an absolutely essential...
Wearable Technology 101
Wearable technology will be a hot commodity for 2015. The rapid rise of Android Wear devices, Google Glass, and the upcoming iWatch, along with Fitbit fitness bands and their copycats, demonstrates that there's surprising power in small packages. For the past several...
New Year’s Resolutions: Trim the Fat
A new year is a fresh start, a time that many people use to start thinking about those aspects of their lives that can be improved. Most of us just consider the most immediate things: eating right, working out, and generally trimming the fat. But how long has it been...
10 Common Mistakes for Young Developers
As a companion piece to our previous blog post “10 Common Mistakes for Young Designers,” we decided to take a look at the more technical aspect of web development. Through our observations on different websites and our conversation with different developers over the...
10 Common Mistakes for Young Designers
A good design is a practical design but with the complexity of platform compatibility, industry requirements, demanding clients to the stress of meeting deadlines; achieving greatness in design isn't as simple as you think. In the interest of young designers...
Top 4 Marketing Trends of 2015
It's true: 2014 is nearly over! Now, it's time to look at the top four marketing trends that we expect to see in 2015. It should be noted that digital marketing dramatically outpaced all other marketing approaches, including phone, television, radio, print, billboards...
How to Write Effective Content: Titles and Introductions
When writing content, whether it's for your website, marketing materials, a press release, a lead capture page or another project, there are a few rules that you'll want to follow as you write the title/headline and introduction. The title and intro are (arguably) the...
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