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Practical Tips to Strengthen Your Digital Presence
Practical Tips to Strengthen Your Digital Presence

Whether advisors want to admit it or not, the digital age is here. Technology is transforming our business and changing the behavior of our clients like never before. It has made the world smaller, given us shorter attention spans, and increased the number of ways we...

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Creative Photography Technique
Creative Photography Technique

Creative photography is a special type of photography that strives to discover new patterns, color, adventure, and beauty, among many other things. This makes creative photography very exciting. It awakens all the senses of a photographer and adds a very artistic...

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7 Killer Tips For Logo Design That Work
7 Killer Tips For Logo Design That Work

There are some rules and tricks of logo design that trained graphic artists learn through education and experience. At the very least, you should know some basics about brand identity theory before you create your new brand icon. Following are 7 Killer Tips For Logo...

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5 Tips to Design Quality Landing Page Campaigns With Ease
5 Tips to Design Quality Landing Page Campaigns With Ease

Are you having issues with your landing page? If so, you need to rethink your landing page strategy. The Internet is full of websites that experience very high bounce rates. Keep in mind that that reflects the quality of your landing page, among other things. Higher...

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Secret Techniques To Improve Your Business Profits
Secret Techniques To Improve Your Business Profits

Marketing is a game that only the elite understand. If you're someone who has just started a new offline business and you want to know the insider secrets to making your business work, then I think you have landed in the right place. The bottom line is that you can...

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My Thoughts On The New Oklahoma License Plate
My Thoughts On The New Oklahoma License Plate

Recently, the State of Oklahoma has revealed the new license plate. Typically, it would be welcoming like a breath of fresh air but this new design has caused a lot of negative comments from the social media. People seems to be confused about the design and not sure...

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Ways to Remove a Creative Block
Ways to Remove a Creative Block

When you look deep down, you will realize that a creative block is more than just a negative feeling. Motivation is the driving factor for a creative person. Lack of motivation means little or no creativity at all. This can be quite frustrating for a creative...

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Buying Facebook Likes BAD. Here’s Why!
Buying Facebook Likes BAD. Here’s Why!

You’ve seen the ads selling 1000 “likes” for $50. Why not try it? It seems like it would build your page and give you the numbers you want, right? But what does buying Facebook likes really do for you? Marketing is the process of getting your business or brand in...

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5 Ways a Website Can Break (and what to do about it)

5 Ways a Website Can Break (and what to do about it)

Web developers, at least good ones, try not to release the programs they write without having full confidence they'll work under normal (and many abnormal) circumstances. Testing is an absolutely necessary part of every development cycle. Despite a dizzying variety of...

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The Mobile Web: A Developer’s Overview

The Mobile Web: A Developer’s Overview

When a customer requests a website which scales well between mobile browsers and full screens (better known as "responsive design"), often they don't understand why it requires so much extra work. But designing a responsive site requires a unique sort of design...

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How to Write Effective, Reader-friendly Content

How to Write Effective, Reader-friendly Content

Do you need to write content for your website? Content writing can be a challenge, especially for those individuals who aren't experienced writers. But the following approach can be helpful to anyone who's uncertain of where to begin and how to go about authoring an...

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Using HASHTAG Part 2

Using HASHTAG Part 2

Now that you understand more about the basics of hashtags and how beneficial they can be to your business, here are some helpful tips on the etiquette of using hashtags. Understanding the “Do’s and Don’ts” of using hashtags is helpful in keeping your online image...

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Using HASHTAG Part 1

Using HASHTAG Part 1

You’ve seen them everywhere from Twitter posts to late night spoofs with Jimmy Fallon and Justin Timberlake - the hashtag.  You may be asking yourself, what exactly is a hashtag, what does it do exactly, and how can it help strengthen my marketing efforts?...

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The Art of Creating the Right Content

The Art of Creating the Right Content

There's a saying that 'content is king' when it comes to creating a successful website or web-based marketing materials. But that 'content is king' phrase refers to high quality content only. Poorly-written content can do much more harm than good! So when you're...

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How to Build an Infographic

How to Build an Infographic

Infographics have gained tremendous popularity in recent years, as they're an extremely effective and aesthetically-pleasing method for conveying information such as statistics, facts and figures. Infographics feature a graphical depiction of the information to be...

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The 5 Keys to Understanding a Client’s Needs

The 5 Keys to Understanding a Client’s Needs

Whether you're designing a website or crafting a printed marketing piece, it's absolutely essential that the client and the designer share a common understanding, as miscommunications can result in disaster. For instance, a client may indicate that they would like a...

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Speed Up Your Mac – Tips from a former Mac Genius

Speed Up Your Mac – Tips from a former Mac Genius

A few days ago, Matcha Design invited Dina Hunt, a former Apple Genius, to be our guest blogger and offer some practical tips to our fans and followers who use Mac. Enjoy. For the last year I've been enjoying my time away from retail. I've adopted a new role as a...

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A Guide to Grassroots Marketing

A Guide to Grassroots Marketing

What is grassroots marketing? It's a common question amongst those who are new to marketing and seeking to launch their first campaign. Grassroots marketing is a unique variety of marketing that utilizes an engaging, interactive, community-based approach. These...

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